Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Make your sale invite-only For certain target markets, exclusivity makes sense. Happy BGCM planning! 

Examples 92

Examples Campaign Discount Marketing 92

Rebekah Radice

MAY 9, 2015

And how do you capture audience attention to improve awareness, engagement and interaction? How to Create the Perfect Social Media Marketing Mix. Marsha Collier (@MarshaCollier) May 6, 2015. pic.twitter.com/SJdQ9VwC3Y By @MarshaCollier h/t @adamsconsulting #InfluencerChat ✋ — Shire Hakel (@ShiCooks) May 6, 2015.

Social Media 131

Social Media How To Marketing HootSuite 131

Rebekah Radice

AUGUST 10, 2015

Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts. But when it comes to Facebook engagement, gaining audience attention can be tough. If you want to increase engagement, you need to make a few changes. 11 Little Facebook Tips That Bring BIG Engagement Results.

Engagement 131

Engagement Tips Facebook Nielsen 131

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational commerce.

Conversation 101

Conversation Strategy Social Media Marketing 101

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. . Strengthen community engagement.

Data 87

Data Strategy Marketing Sports 87

Convince & Convert

JULY 27, 2017

And if you can’t speak that language, you’re missing a prime opportunity to engage with your audience. As of 2015, about half of all Instagram captions and comments included at least one emoji. Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge.

Tips 119

Tips Marketing Press Release Influencer 119

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. Posts with unusual engagement patterns (a like-baiting signal). The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement. 17 Ways to Get More Views, Engagement, and Shares for Your Facebook Videos.

List 190

List Facebook Feed Feedly 190

Rebekah Radice

JULY 13, 2015

Are you using Twitter to market your business? Not only is it an opportunity to reach and engage consumers in real-time, but it also promotes trust and builds credibility. 5 Simple Ways to Boost Twitter Engagement…Right Now. Just attend an event? Jodi Okun (@JodiOkun) July 11, 2015. Connect with Consumers.

Engagement 134

Engagement Twitter Hashtag Real Estate 134

Buffer Social

NOVEMBER 30, 2023

It was 2015, and I was in my first year of college when I learned about LinkedIn. I followed some well-known writers and marketers to keep consuming content related to my industry regularly. Ultimately, I was posting, commenting, engaging, and networking in a few weeks. So, I started consuming content on LinkedIn.

LinkedIn 101

LinkedIn Newsletter Industry Platform 101

Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers.

Marketing 110

Marketing YouTube Overview Instagram 110

Socially Sorted

FEBRUARY 13, 2016

Do you have a serious case of FOMO about not attending Social Media Marketing World 2016? . Social Media Marketing World Virtual Ticket for 2016, to be precise. This post will be updated soon to be about content from the event. Every event, every summit, every live event has been a non-negotiable part of my calendar.

Eventful 54

Eventful Social Media Marketing Conference 54

Social Media Strategies Summit

JANUARY 2, 2020

Social Media has truly grown into its maturity as a marketing channel. While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product.

Campaign 165

Campaign Meme Instagram Social Media 165

Buffer Social

JANUARY 25, 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year.

Small Business 91

Small Business Marketing Retail Education 91

Convince & Convert

MARCH 30, 2016

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). 40% talk about their kids’ sporting events. Become Predictive in Marketing Efforts.

Research 60

Research Engagement How To Sentiment 60

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: 1: Build Meaningful Relationships.

Social Media 133

Social Media Marketing Study Activities 133

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Talkwalker SM

FEBRUARY 8, 2016

million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts.

ROI 84

ROI Influencer Sentiment Tips 84

agora pulse

OCTOBER 30, 2019

Here’s my bio : Most of my tweets are about digital marketing, but occasionally my other interests shine through. Do they need to know about your latest event? Editor’s note: This post was published in 2015 and recently updated for 2019. I love it when I find someone new on Twitter that shares their hobbies or interests.

Twitter 98

Twitter Engagement Hashtag Notification 98

agora pulse

OCTOBER 30, 2019

Here’s my bio : Most of my tweets are about digital marketing, but occasionally my other interests shine through. Do they need to know about your latest event? Editor’s note: This post was published in 2015 and recently updated for 2019. I love it when I find someone new on Twitter that shares their hobbies or interests.

Twitter 98

Twitter Engagement Hashtag Notification 98

Convince & Convert

FEBRUARY 26, 2015

million people tuned into the Oscars, another highly anticipated “real-time marketing” red carpet event of sorts was happening simultaneously on social media. While this was clearly a product integration, the buzz generated from creating something so aligned with both Lego’s product and the event was clearly a homerun.

Social Media 60

Social Media Brands Case Study Film 60

Convince & Convert

JULY 27, 2017

And if you can’t speak that language, you’re missing a prime opportunity to engage with your audience. As of 2015, about half of all Instagram captions and comments included at least one emoji. Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge.

Tips 60

Tips Marketing Press Release Influencer 60

Hootsuite

JUNE 27, 2022

” Discord may not be on your radar as a social media marketing tool. But this flexible platform has a lot to offer businesses looking for new ways to engage with their audience. Discord launched in 2015, and its initial growth was largely thanks to its widespread adoption by gamers. Host Discord Events.

Template 98

Template Templates Eventful Hosting 98

Buffer Social

MARCH 18, 2019

What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. The Art of Copywriting: How to Write Better Captions that Get Engagement. For marketers it’s absolutely vital to get the caption right. – Pete Docter. Factors that make for great captions.

Engagement 76

Engagement How To Overview Social Media 76

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions.

Social Media 142

Social Media Meme HootSuite Influencer 142

Sprout Social

JULY 7, 2021

Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. Conversational commerce can even be used to confirm your attendance at a brand event over text message instead of navigating to a separate signup page.

Team 141

Team Conversation Social Media Instant Messaging 141

Ignite Social Media

FEBRUARY 1, 2018

No matter what you call the game, it’s certainly a huge day for marketing, both in commercial spots during the game and on just about every social media channel. Back in 2015, insurance company Esurance didn’t purchase an in-game ad, but they captured the attention of millions with their Twitter sweepstakes.

Social Media 106

Social Media Insurance Eventful Hashtag 106

Pam Moore

MAY 5, 2016

Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business. Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes. Omni-Channel Marketing in a Nutshell.

Buy 113

Buy Social Media Brands Loyalty 113

Audiense

MAY 16, 2016

We spoke to Ken Thorsteinsson (marketing communications, Porsche AG) and Alissa Clauson (new media & social media manager, Porsche Cars North America), to discover the answer to this question. For us, we want to achieve a high level of reach and brand awareness, but the level of engagement per posting is also a major KPI.

Strategy 113

Strategy Automotive Campaign Social Media 113

Convince & Convert

MARCH 18, 2016

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015.

SMS 60

SMS Tips Marketing Discount 60

Convince & Convert

APRIL 3, 2015

We saw this proven again and again at Super Bowl XLIX , the first rounds of the 2015 NCAA March Madness Tournament , and even last week at Social Media Marketing World 2015 —the world’s largest social media marketing conference—where 31% of the social posts did not include the event hashtag.

Data 60

Data Hashtag Eventful Conference 60

Convince & Convert

FEBRUARY 25, 2016

Speed wins, especially when it comes to activating around live sporting events like the Daytona 500 on social media. However, as companies like NASCAR are showcasing, supplementing real-time coverage with exciting social media experiences has become a powerful combination in driving fan engagement. highlight to tweet).

Social Media 60

Social Media Hashtag Activities Eventful 60

Webbiquity SMM

MAY 3, 2012

In fact, by 2015 more U.S. 34% of marketers have generated leads using Twitter. Consumers are engaging with their favorite companies on Facebook, says Mashable.com. And what do marketers and business owners need to know—and more importantly, do —to keep ahead of consumer demands? Still not convinced?

Mobile 180

Mobile iPhone iPad Training 180

Ignite Social Media

FEBRUARY 9, 2017

Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. Facebook made adjustments in an effort to curb the volume of content that members could see and focus on engaging content. User Engagement Stays Steady.

Metrics 60

Metrics Brands Facebook Sample 60

Sprout Social

NOVEMBER 19, 2018

Data also shows the socially-engaged retail season begins ramping up as early as Q3, when back-to-school shopping swings into high gear, with an average of 2,005 messages per day. Mid-market retail businesses (51-1,000 employees) received an average of 5,229 messages a day in November and December 2017.

Retail 109

Retail Sentiment Project Instagram 109

Kikolani

MARCH 8, 2016

Today, live-streaming is a very different tool – one that can be used by marketers in engaging and very effective ways. And being able to record in HD and stream in Wi-Fi or 3G has really moved live-streaming into the world of marketing. How Live-Streaming Fits into a Marketing Strategy. Re-Purpose Your Live-Stream Video.

Tools 60

Tools Marketing Eventful Video 60

ProBlogger

AUGUST 30, 2015

On August 14 and 15, more than 700 bloggers and online creatives descended upon the RACV Royal Pines on Australia’s Gold Coast for two days of learning and networking at the ProBlogger Training Event. One of the key themes of the event was to make small changes. Email Marketing. Community Management: Credit: Mick Russell.

Training 20

Training Eventful Tips Analytics 20

Socialmedia.biz

FEBRUARY 23, 2019

For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!) ” 68% of Instagram users like to engage with brands on an everyday basis, resulting in 58x more engagement per follower than Facebook.

Instagram 105

Instagram Nielsen Collaboration Influencer 105