yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform.

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yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform.

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Video Vimeo Marketing YouTube 100

Socialmedia.biz

JANUARY 14, 2020

Like every other industry, video gaming has had a reasonable percentage of both exceptional and disastrous marketing campaigns. In this post, we’re going to go over a few extraordinary examples of marketing tactics that were used to promote games that you’ve probably heard of and played. Anyway, let’s get started!

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Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral.

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Convince & Convert

MARCH 18, 2016

In the last year, these little faces and icons are revolutionizing the way brands are running marketing campaigns. Emoji are currently used by major companies as part of marketing and communications campaigns. In June 2015, GM put out a press release composed entirely of emoji to introduce the new 2016 Chevrolet Cruze.

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Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order. December 4, 2015: Facebook uses surveys to improve News Feed ranking. January 7, 2015: Video is growing.

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Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

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Software Marketing Analytics B2B 101

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Definitely don’t do that. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Step 1: Create a social media marketing strategy. So how do you capture even a bit of that attention?

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ProBlogger

DECEMBER 4, 2014

This is a guest contribution from digital marketer Ryan Chester. Everything needs to adapt with the advancement of customer needs, whether it is fashion, food or even enterprise digital marketing strategies. So, your first step in link building should be based on online content marketing with all the quality standards involved.

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Strategy Virtual World Industry Reputation 44

Convince & Convert

MARCH 11, 2016

Since December of 2015 , we have seen Google become more deeply involved in helping brands manage their location data in a seamless way. For multi-location organizations, accurate and updated local data in each market where the brand has a presence is absolutely critical. Get our Definitive email newsletter. Verification.

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yMarketingMatters

FEBRUARY 8, 2016

These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. People who have used it have seen a considerable increase in engagement on posts, which is great news for marketers. Smartphone App in 2015.

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Convince & Convert

MAY 20, 2016

And since they finished their very last season, it’s time to sum up all that “nooice-ness” (as they would say) into some important lessons for business storytellers, content marketers, and hey, anyone who wants their content to be better resonate with audiences. Get our Definitive email newsletter.

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Content Marketing Handbook Education 102

Small Business Mavericks

FEBRUARY 10, 2015

Her list of 3 Digital Marketing Trends That Will Start in 2015 reads like this: Video and image-based marketing will be very important — unless your particular audience is very interested in words over pictures. Native Advertising 2015 trends digital advertising native advertising' What Is Native Advertising?

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Convince & Convert

APRIL 29, 2016

Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists. We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. But to what end? highlight to tweet).

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Waxing UnLyrical

FEBRUARY 2, 2017

While in Kolkata, I had occasion to pass by one of the city’s first malls, Vardaan Market. ‘Cos this is one up escalator you definitely want to be riding in the right direction. . – after having been “home” – India – for almost a month. Or, more appropriately, ride up it.

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Direct Marketing Observations

SEPTEMBER 29, 2015

So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? In 2015, I’d say now more than ever social is part of the fabric of every org.

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Convince & Convert

AUGUST 14, 2015

Virgin Atlantic (@VirginAtlantic) August 11, 2015. pic.twitter.com/zRBOE9y8PM — Tom Haffield (@ThomasHaffield) August 4, 2015. Sarah McIntosh (@Toshska) August 12, 2015. John Murphy (@Hasthisonegone) August 5, 2015. Lucy R (@acrackinthesky_) August 5, 2015. Jessica Gioglio (@savvybostonian) August 12, 2015.

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Convince & Convert

DECEMBER 31, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. The Most Connected Marketers. 88 marketers you should follow on Twitter. Most Popular Content Shared by These Marketers. The Entire List of 88 Marketers You Should Follow. 88 marketers you should follow on Twitter.

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Convince & Convert

MARCH 18, 2016

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015.

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Convince & Convert

DECEMBER 18, 2015

Bucky Keen (@DoomBucky) November 2, 2015. REESE’S (@ReesesPBCups) December 2, 2015. REESE’S (@ReesesPBCups) December 3, 2015. REESE’S (@ReesesPBCups) December 4, 2015. REESE’S (@ReesesPBCups) December 6, 2015. REESE’S (@ReesesPBCups) December 6, 2015. Woke up like this.

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Convince & Convert

AUGUST 4, 2015

But it’s not just me saying it, as I am thrilled to announce right here at Convince & Convert that our Social Pros Podcast won the 2015 Content Marketing Award for best podcast! Jay Today (a Content Marketing Awards finalist for best short-form video series). Listen to the show on iTunes or Stitcher ). Content Pros.

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Ignite Social Media

FEBRUARY 9, 2017

Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. We took a sample of 18,538 posts, across 30 brand pages in multiple industries from January 1st, 2015 to December 31st, 2016. Methodology.

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Convince & Convert

OCTOBER 16, 2015

Chicken Treat (@ChickenTreat) October 15, 2015. pic.twitter.com/S3PJEwzELa — Chicken Treat (@ChickenTreat) October 14, 2015. Chicken Treat (@ChickenTreat) October 14, 2015. Yes, this is a PR and marketing stunt—and a clever one at that. Get more content like this, plus the very BEST marketing education, totally free.

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Campaign Newsletter Education Team 60

Buffer Social

DECEMBER 1, 2023

While he has worked mostly in iOS and apps, he’s also dabbled in marketing, too — Andy’s had a hand in building almost every part of the Buffer website! Juliet Chen, Senior Customer Advocate 📍Started at Buffer in November 2015 as a Customer Hero 🌎 Location: London, U.K.  ” 8. ” 9.

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Team Engineering Company System 79

agora pulse

JUNE 22, 2017

Can Facebook search really help you reach your social media marketing goals? Digital marketing publications including Social Media Examiner , Marketing Land and the Moz Blog wrote about its potential. Most articles about it date from 2013 to 2015. Market research. Why is this great for marketers?

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Tips Hubspot Facebook Hashtag 127

Convince & Convert

MARCH 4, 2016

In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. In 2015, 60% of marketers predicted that the use of infographics will increase in 2016.

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Convince & Convert

MAY 12, 2016

Dubbed #sayitwithpepsi, the campaign will run in about 100 markets globally over the summer with more than 70 emojis designed to capture the essence of Pepsi. Pepsi’s local markets are also encouraged to develop their own emojis, personalized to the country or market’s culture and preferences, such as the ones below from Thailand.

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Campaign Collaboration Trends Newsletter 60

Convince & Convert

NOVEMBER 6, 2015

Lean Cuisine (@LeanCuisine) October 27, 2015. The #WeighThis campaign is part of a re-branding effort Lean Cuisine launched in June 2015 in partnership with 360i to move away from being perceived as a diet brand and more as a healthy lifestyle company. So, what can marketers take away from this inspiring campaign?

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Convince & Convert

NOVEMBER 27, 2015

A photo posted by Ford Motor Company (@ford) on Oct 22, 2015 at 4:20pm PDT. A photo posted by Ford Motor Company (@ford) on Oct 7, 2015 at 8:08am PDT. A photo posted by Ford Motor Company (@ford) on Nov 13, 2015 at 1:06pm PST. Get more content like this, plus the very BEST marketing education, totally free.

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Socially Sorted

DECEMBER 28, 2015

These are social media and marketing tools I will be taking with me into 2016. I wanted to share social media and marketing tools I haven’t mentioned much before and that I have only really started to use (or use in smart ways) in the last year. 9 Magic Social Media and Marketing Tools. Image by Shutterstock.

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Tools Social Media Marketing Apparel 75

Kikolani

MARCH 8, 2016

Today, live-streaming is a very different tool – one that can be used by marketers in engaging and very effective ways. And being able to record in HD and stream in Wi-Fi or 3G has really moved live-streaming into the world of marketing. How Live-Streaming Fits into a Marketing Strategy. twitter.com/jimmyfallon.

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Tools Marketing Eventful Video 60

Small Business Mavericks

AUGUST 14, 2015

Here are six powerful ways to generate leads for any business using the tools of the Internet in 2015: Social Media – Social media really needs no introduction, but there are a ton of channels to choose from. Video Marketing – YouTube is the second largest search engine online and one of the largest Web properties.

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Engineering Mobile Consultant Social Media 70

Convince & Convert

JULY 23, 2015

Disney (@Disney) July 17, 2015. Download ’em now ➡️: [link] pic.twitter.com/sQc66pPG3Z — Victoria’s Secret (@VictoriasSecret) July 17, 2015. NASCAR (@NASCAR) July 18, 2015. Here’s a recap of our #WorldEmojiDay collection tour [link] — Smithsonian (@smithsonian) July 17, 2015. Big emoji blowout!

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The Realtime Report

MARCH 2, 2017

This is clear because over 60% of marketers use webinars in their marketing efforts. Even though this is clear, according to Smart Insights, 47% of businesses did not have a digital marketing strategy in 2016. In effect, it is also safe to assume that a significant number of marketers do not have a clear strategy for webinars.

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Convince & Convert

DECEMBER 9, 2015

Crossing over into the “Native Advertising,” “Content Marketing,” and “Influencer Marketing” categories, Sponsored Social is a rapidly growing marketing practice. 2015 State of Sponsored Social Report. Marketers Find Sponsored Social More Effective than Most Traditional Approaches.

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Waxing UnLyrical

MARCH 13, 2015

Christine definitely felt that Geoff’s perspective seemed more enjoyable. I think that’s an excuse for marketers and PR pros who are afraid of data. the latter to keynote the Public Relations Association of Mississippi’s 2015 State Conference. .” #measurepr. In 90s often heard “PR isn’t measurable!”

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Convince & Convert

NOVEMBER 25, 2015

When we asked Jay Baer what the top content marketing trend of 2015 was, he said EGC, or employee generated content. Find out why he thinks this will become a focus for marketers in this short clip from Oracle’s MME : Why Employee-Generated Content? Get our Definitive email newsletter. Image via BigStockPhoto.com.

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