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How LinkedIn Has Transformed The Businesses of These 3 Entrepreneurs

Buffer Social

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

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4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. 4 Social Advertising Spend will Diversify.

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October Marketing Updates: losing likes, a less creepy ‘gram and an awesome acquisition… mazel!

Oktopost

Marketers are always looking for new ways to engage and depending on your audience a well-curated Spotify playlist may be something to add to your repertoire. Many relied on cookies, which Google is trying to change as the industry moves towards things like intent data and site analytics. Spotify adds new Facebook sharing option.

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Facebook Mistakes Small Businesses Make (and How to Fix Them)

Rebekah Radice

Strike industry jargon from your your messaging and talk to consumers in a conversational way. Posted by Marie Forleo on Wednesday, April 22, 2015. You have the chance to immediately convey the details about your company to anyone landing on your page. Do you know what problems your company solves? Highlight that story!

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7 Smart Small Business Strategies to Get Noticed on Social Media

Rebekah Radice

Producing quality content, whether it’s created or curated, is essential to promoting and growing your business online. Will you need to outsource to a company or virtual assistant? Begin by listening to what is being said in and around your industry or niche. Kim Garst ツ (@kimgarst) March 13, 2015. Be Visual.

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How to Adapt Your Brand for Instagram

Convince & Convert

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. In Adweek , Capital One reported that the images increased the company’s ad recall by 16 percent among both Gen X-ers and Baby Boomers.

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How NASCAR Creates Exciting Fan Experiences on Social Media

Convince & Convert

However, as companies like NASCAR are showcasing, supplementing real-time coverage with exciting social media experiences has become a powerful combination in driving fan engagement. During each event, Snapchat curated and packaged Snaps from each event into a video stream shared globally as a NASCAR Live Story for 24 hours.