Bill Hartzer

OCTOBER 10, 2023

To illustrate the variations in brand suitability preferences among different brands, consider the contrast between a toy company and an adult clothing company: the content these two brands find suitable for their ads to be placed next to may differ significantly.

Instagram 165

Instagram Brands Collaboration Facebook 165

Sprout Social

OCTOBER 11, 2022

In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. If your company’s not in a good place with content, then you’re going to struggle.”. Behind-the-scenes/company culture content. Social media posts.

Strategy 131

Strategy Content Curation Press Release 131

Convince & Convert

SEPTEMBER 7, 2011

This act of finding good content and sharing it is known as content curation. This creation-vs-curation paradox inspired me to look for some answers in the data. Our customers are typically professional marketers representing a range of company sizes across most major industries. Which Works Best, Curation or Creation?

Curation 166

Curation Research Sample Samples 166

Oktopost

JUNE 6, 2023

Clare Cavanaugh reveals how to gamify advocacy to hit your goals and maintain advocate engagement Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Being a marketing professional in a regulated industry is already a challenging task. Claire then dives into her winning advocacy strategy.

Engagement 118

Engagement Apple How To Startup 118

Likeable

JULY 1, 2020

population is Black, but only four Fortune 500 companies have Black CEOs , and Black folks only occupy 3.2 Throughout the past month, with the resurgence and increased allyship around the Black Lives Matter movement, companies have started to reevaluate their diversity and inclusion practices. percent of the U.S. Beverly Jackson.

Industry 134

Industry Marketing Insurance Yahoo 134

Pam Moore

APRIL 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.”

Industry 152

Industry Real Estate Insurance Content 152

Sprout Social

JULY 21, 2022

Social curation and bookmarking sites. Platforms like Instagram, which has more than 1 billion monthly active users , have made it easier than ever before to curate and share photos and images. Curate and promote user-generated content via branded hashtags. Create helpful how-to guides and tutorials related to your industry.

Types 145

Types Social Media Microblogging Overview 145

Sprout Social

NOVEMBER 23, 2022

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. Tip 4: Curate content and create copy. There’s a reason 68% of marketers say their company has an advocacy strategy. And LinkedIn employee advocacy is how you reach them.

LinkedIn 114

LinkedIn Tips Curation Training 114

Writtent Blog

DECEMBER 21, 2023

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” About a year ago, the B2B company promoted their process automation services for energy companies with a high-energy offer. With a sports theme, of course.

B2B 93

B2B Strategy Tips Content 93

Sprout Social

SEPTEMBER 24, 2020

Update your LinkedIn company profile. How do you want your company to look to potential new hires? While it varies from industry to industry, most would agree that you want to present a professional page that clearly communicates your company’s values, interests and information. Update your personal profile.

LinkedIn 144

LinkedIn Tips Curation Industry 144

Proactive Report

DECEMBER 16, 2011

In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what’s important and they want to discover interesting and relevant content. “Competitive advantage goes to companies who quickly figure out how to enable effective aggregation curation.

Curation 106

Curation Trends Curata Social Media 106

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Fortunately, plenty of smart folks can provide the answers: higher ed thought leaders who regularly post about what’s happening in the industry (and what it means for people like you).

Marketing 240

Marketing Education Forums LinkedIn 240

agora pulse

JANUARY 6, 2021

Then look over industry or competitor hashtags and join the conversation or follow relevant accounts. Curate & Queue Content. Then select curated content that appeals to your audience and add it to your publishing queue: Use tools like BuzzSumo or Quuu to find high-performing content in your niche. Read Industry News.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. And employees want to post about their companies. According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them.

Buy 93

Buy Curation Statistics Survey 93

Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.” Soundcloud.

Industry 60

Industry Real Estate Content Insurance 60

Buffer Social

AUGUST 23, 2018

To get started, we teamed up with LinkedIn to share with you tried and true tips on how to leverage one of the most valuable online resources for your business: your LinkedIn Company Page. With this simple 5-step strategy your business can accelerate the growth of your Company Page by up to 600 percent. – Company description.

LinkedIn 104

LinkedIn Company Tips RSS 104

Dave Fleet

FEBRUARY 2, 2011

Network professionally – Follow and get to know other people working in your industry. Grow professionally – Identify the leaders in your industry. Stay on top of news – Follow news-related accounts, both traditional and non-traditional – to stay up-to-date with news in your area and your industry.

Twitter 419

Twitter How To Reputation Curation 419

Hootsuite

MAY 29, 2020

As our blog from 2019 reported, employees of a company tend to have 10 times more followers than the company itself. And while only about 2% of employees reshare their company’s social posts, they are responsible for 20% of overall engagement. Even more people trust a company technical expert (65%). We’re here to help !

LinkedIn 140

LinkedIn HootSuite Skills News 140

Buffer Social

SEPTEMBER 15, 2016

Rand shares all sorts of content on marketing, SEO, technology, and startups, and he does so with a fine eye toward curation. Content curation on social media is a great way to provide value to your audience and build your own brand. How does he go about his content curation? 3 Content Curation Takeaways from Rand.

Curation 40

Curation Social Media Content Startup 40

Ignite Social Media

JULY 7, 2021

The value of this trend was quickly snatched up by organizations and companies for their own purposes. For every social media platform, evolving to keep up with audiences and competitors is a part of the industry. Every Friday, tag a user you think is worth a follow to help create community and build networks on Twitter.

Trends 180

Trends Social Media Feed Feedly 180

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . Guest posting is the art of creating a blog post for another popular and organically visited blog within your industry. .

Comparison 145

Comparison SEO Curation Domain Name 145

Buffer Social

JULY 5, 2023

I became more active on LinkedIn , engaged with industry experts' posts, and read the latest trends for unique insights. Simply curating insights from top-ranking pages may not be enough to have your content recognized by the algorithm. Google Alerts Best for: Finding the latest reports, trends, or industry news.

Research 77

Research Google Newsletter Curation 77

The Realtime Report

JANUARY 8, 2020

Users continue to flock to the platforms and influencer marketing as an industry is only growing in market relevance and social significance. Thankfully, there are a number of ways by which users and influencers can curate their feeds for a healthier outlook. It is with this in mind that mental health conversations must follow.

Influencer 113

Influencer Curation Feed Feedly 113

Oktopost

FEBRUARY 19, 2024

And increasingly, people are seeing LinkedIn as the place to go for industry insights, connecting with like-minded individuals, networking, and honing their craft. Does Advocacy Posting Vary by Industry? Different B2B industries vary in terms of their workflow, target audience, and many other factors which impact advocacy posting.

Trends 69

Trends B2B LinkedIn Training 69

Oktopost

JANUARY 2, 2023

While companies have started focusing on this in recent years, just 36% of US employees are currently engaged. 3 Benefits of Employee Engagement Companies often neglect employee engagement because it isn’t easy to see with conventional reporting metrics. Share three pieces of company-brand content. Why do we follow that rule?

Engagement 62

Engagement Social Media How To Curation 62

Sprout Social

APRIL 4, 2023

Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? For employees it’s about loving their work, the company culture and, of course, the product. Employees Employees know all about your company, your product or service and your culture. Who is a brand advocate?

Brands 128

Brands ROI UGC Authentication 128

Webbiquity SMM

SEPTEMBER 21, 2010

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises. “Traditional&# media is struggling.

Aggregator 187

Aggregator Paper.li B2B Content 187

Buffer Social

JUNE 16, 2022

It’s not uncommon for recruiters and the companies they work for to dive into a candidate’s social media to look for red or green flags – whether this is ethical or not is still debatable. Another reason to be conscious about your online presence is that it can help you build a quality personal brand.

Social Media 118

Social Media How To LinkedIn Authentication 118

agora pulse

MARCH 25, 2020

Ask yourself, “Does this impact just our company or is it a national or global concern?” Schedule a team and company meeting to make sure everyone fully understands how to handle the crisis and whether temporary new guidelines need to be in place. (Don’t forget to take a couple of deep breaths.).

Social Media 199

Social Media Social Media Management Issues Team 199

Unmetric

JUNE 11, 2019

Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. You can also benchmark your social media performance with competitors from the same industry. You can filter the results further based on industry and geography.

Analytics 125

Analytics Tools Social Media Curation 125

Ignite Social Media

JULY 19, 2019

Social media’s impact on the travel and tourism industry continues to grow stronger. A key part of our social strategy is the curation of UGC. All employ a strong UGC curation strategy. Want to learn more about our experience in the travel and tourism industry? of a destination when choosing their next vacation.

Travel 94

Travel UGC Brands Tourism 94

Sprout Social

NOVEMBER 1, 2021

While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation. Employee advocacy has a lot of benefits for both the company and the employee. Employee advocacy is the promotion of a brand or company that an individual works at. Company swag & merch.

Training 124

Training Study Metrics Social Media 124

Convince & Convert

FEBRUARY 6, 2014

Part of what makes the Social Pros Podcast so interesting to produce is that we talk to a wide variety of guests from different industries, and each guest has unique insights and experiences into how best to be social, even though many of their job titles and descriptions are the same. Read the whole entry. »

Tips 141

Tips Curation Applications Review 141

Sprout Social

JANUARY 19, 2023

And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. Major industry players have been under fire for metaverse crimes and safety concerns. But there are some blockers preventing an inclusive experience that even major tech companies are still trying to resolve.

Brands 117

Brands Avatar How To Privacy 117

Webbiquity SMM

JUNE 1, 2021

A proven system that yields results, regardless of industry segment? Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. From discount offers to content, curate every experience for an individual audience. To Conclude.

Tips 352

Tips Marketing Privacy Influencer 352

Unmetric

AUGUST 9, 2019

Pinterest is the go-to content discovery and curation site for thousands of consumers. Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Benchmark your Pinterest performance with competitors from similar industries.

Analytics 126

Analytics Tools Price Curation 126

Ignite Social Media

JULY 5, 2023

In today’s digital landscape, creating a social media presence for executives can be a powerful tool to shape a company’s brand, build credibility, and engage with a broader audience. This can help keep things focused and approachable.

Social Media 91

Social Media How To Authentication Embedding 91