Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

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Data Strategy Marketing Sports 86

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Make your sale invite-only For certain target markets, exclusivity makes sense. Happy BGCM planning! 

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Examples Campaign Discount Marketing 92

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. Blab is a video chat app, like Periscope for groups. Reach prospects with YouTube and engage with your community on Facebook!

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Social Media Strategies Summit

FEBRUARY 27, 2020

As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. 2 Growth of private communities and tight-knit tribes.

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Trends Social Media Instagram Platform 182

Janet Fouts

DECEMBER 30, 2014

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Are you ready to market online? They’re social.

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Marketing Nielsen Authentication Knowledge Base 145

Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers.

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Marketing YouTube Overview Instagram 110

Audiense

NOVEMBER 22, 2017

This is a guest post written by Nicolás Castro, Digital Marketing Manager at The Adecco Group in Spain. In 2015 we pioneered the use of Personality Insights offered by Audiense (then SocialBro) through its partnership with IBM Watson. Nicolás Castro , Digital Marketing Manager at The Adecco Group in Spain.

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Resources Data Groups Groups 90

Hootsuite

JUNE 27, 2022

” Discord may not be on your radar as a social media marketing tool. While other social platforms are oriented around one central community, Discord is divided into servers or many smaller communities. Discord launched in 2015, and its initial growth was largely thanks to its widespread adoption by gamers.

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Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: 1: Build Meaningful Relationships.

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Social Media Marketing Study Activities 133

Waxing UnLyrical

FEBRUARY 2, 2017

While in Kolkata, I had occasion to pass by one of the city’s first malls, Vardaan Market. What was even more fun to watch was the second group of people: those who tried to go down the escalator. The memory of those two groups of escalator riders never fails to bring a smile to my face. Or, more appropriately, ride up it.

Training 180

Training Banking Upcoming Groups 180

Convince & Convert

SEPTEMBER 5, 2017

As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best. Carlos Gil, Head of Global Social Media Marketing for BMC Software, defends Snapchat as a social tool for B2B and B2C businesses.

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Influencer Social Media Statistics B2B 127

Convince & Convert

DECEMBER 31, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. The Most Connected Marketers. Among this group, the top 10 people with the highest Insider Score (meaning that other people in the group follow them on Twitter) are: 1. 88 marketers you should follow on Twitter.

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Twitter Marketing Influencer Groups 60

Sprout Social

APRIL 21, 2020

Before publishing that Instagram post or chiming in on the conversation, here are three things social marketers should know about how their brands approach sustainability on social media. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020). Young people are driving the movement. View this post on Instagram. This is Titouan.

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Retail Trends Fashion Marketing 104

Rebekah Radice

MARCH 16, 2015

Marketing your small business on social media continues to evolve. With 97% of consumers using the Internet as a resource , building your social media presence is a critical component in your overall marketing strategy. I recently had the chance to speak with a group of college students about managing social media for small businesses.

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Buffer Social

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. Invest in groups. His secret?

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Organization Flipboard Social Media Company 108

yMarketingMatters

DECEMBER 6, 2015

Facebook rolled out quite a few exciting updates in the last month, mainly with the aim of making marketing easier for local business owners. What’s great about local awareness ads, is that they help Facebook users to find more useful products or services nearby, and it helps businesses to reach out to this market.

Social Media 100

Social Media Sentiment Study Advertising 100

Buffer Social

SEPTEMBER 30, 2022

When I started Tech Ladies in 2015 as a coffee meetup in New York City, I could immediately see the potential for it to grow into something larger. It seemed like such a simple solution to connect our community with those who wanted to diversify their teams. I always wanted to build something big.

Communities 72

Communities Team Meeting Newsletter 72

Buffer Social

DECEMBER 4, 2019

This is different than social media marketing, where you might try to drive referral traffic from social media to a website or online store. Of that group, 25% give you their email address When you send that group an email, 25% of them open it. Partner with influencers and encourage your community to share your products.

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Social Media Instagram Apparel Groups 98

Sprout Social

FEBRUARY 28, 2019

This wasn’t too surprising to a lot of social media marketers and experts who had been anticipating the downfall of the platform for a while. Stone Temple later discovered in 2015 that 90% of valid profiles on Google+ had no content. How will it affect social media marketers and businesses? While there were 1.15

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Google Metadata Data API 109

Buffer Social

JUNE 30, 2017

Community Support during World Tragedies. A smiling group of beloved actors, actresses, and performers has the ability to touch the lives of the more than 3,400,000 people who retweeted it and the millions more that saw it. Scott Kelly (@StationCDRKelly) September 22, 2015. Community Support during World Tragedies.

Social Media 111

Social Media MySpace Hashtag News 111

ProBlogger

SEPTEMBER 22, 2021

ProBlogger has more than 8,000 free blog posts and a full curriculum of 9 courses covering everything from Starting a Blog to Creating Content , Finding Readers , Building Community and Making Money blogging. Ruth Soukup – Pinterest Marketing 101: the three elements of the perfect pin.

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Blogger Conference eBook Skills 48

ProBlogger

SEPTEMBER 22, 2021

ProBlogger has more than 8,000 free blog posts and a full curriculum of 9 courses covering everything from Starting a Blog to Creating Content , Finding Readers , Building Community and Making Money blogging. Ruth Soukup – Pinterest Marketing 101: the three elements of the perfect pin.

Blogger 48

Blogger Conference eBook Skills 48

Buffer Social

MARCH 30, 2022

Saie makes sustainable makeup View this post on Instagram A post shared by Saie (@saiebeauty) Founded in 2019 by Laney Crowell, Saie markets itself as a clean, minimalist makeup brand with products that provide their signature “Saie glow.” From soy to coconut to almond to oat, there seem to be never-ending options.

Small Business 72

Small Business Instagram Press Release Communities 72

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Audiense

MAY 10, 2016

Airbnb was recently awarded as the Most Meaningful Brand by The Drum and Havas Media Group in The Drum’s Marketing Awards. In the past few years, Airbnb has become a force to be reckoned with, especially in their marketing campaigns. Holly Clarke , EMEA Marketing Manager, Airbnb. Rainforest. Volcano. 'Nuff

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Brands Hosting Hotels Campaign 103

Laurel Papworth

OCTOBER 22, 2017

How can communities – Silicon Valley, Wall Street, Hollywood – manage harassment and abuse situations? When I evaluate communities online and offline I look for power bases. They include but are not limited to, popular influencers, designated leaders, tribal groups and rites of passage/rituals. Within agencies?

Education 58

Education Avatar Communities Startup 58

Convince & Convert

JANUARY 27, 2015

Spending efforts on brand ambassador networks are where many marketers are seeing their most epic outreach marketing results. Such is the case with Bhakti Chai , this month’s case study of marketing done well. Bhakti has a network of ambassadors comprised of fans who opted-in to be part of their marketing program.

Case Study 60

Case Study Marketing How To Influencer 60

Sprout Social

DECEMBER 15, 2016

Our senior leadership is always interested in our LikedIn follower demographics and wants to better understand how this group is interacting with our content. One of our team’s 2015 objectives is to grow our LinkedIn Page community to include more followers that are at the Director level or higher.

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Team LinkedIn Report Company 40

Buzz Marketing for Technology

OCTOBER 11, 2008

community of teachers and educational leaders in basic education, who are natives or immigrants in the digital world (Ning). Brandon Hall Research Innovations in Learning : This group is for. Brandon Hall Research Innovations in Learning : This group is for. Facebook group, Brandon Hall ). Art Education. technology.

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Directory Social Networking Web 2.0 Virtual World 205

Convince & Convert

SEPTEMBER 5, 2017

As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best. Carlos Gil, Head of Global Social Media Marketing for BMC Software, defends Snapchat as a social tool for B2B and B2C businesses.

Influencer 60

Influencer Consultant Social Media Statistics 60

Waxing UnLyrical

JULY 20, 2016

Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. According to the 2016 Global Communications Report , which ranks the world’s top 250 PR agencies, the average annual review per employee in 2015 was $151,000. Guest Post by David Klein. Revenue Per Employee.

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Cost Insurance Project Team 100

Talkwalker SM

APRIL 26, 2016

This post originally appeared on the Crosby Marketing Blog and was written by Social Media and Content Director, Lindsey Goebel. The government agency leverages Facebook’s targeted reach as one of many communications outlets to educate the general public. Follow her on Twitter: @LindseyGoebel.

UGC 60

UGC Sentiment Exercises Issues 60

Rebekah Radice

MAY 11, 2015

Not only is it a cost-effective way to enhance your inbound marketing efforts, but it also becomes a magnet – attracting prospective clients in an organic and natural way. A business blog is an essential element of your marketing strategy. Decreases marketing costs through an integrated strategy. Know Your Target Market.

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How To Domain Name Hosting WordPress 132

Convince & Convert

MARCH 30, 2016

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Now, brands can take the key findings and implement them into marketing strategies.

Research 60

Research Engagement How To Sentiment 60

ProBlogger

AUGUST 30, 2015

Some attendees are creating groups to help support them. To see why, read A Guide to Using Data Analytics to Optimize Your Content Marketing Strategies. Community Management: Credit: Mick Russell. What small actions can you take to love and delight your community? Email Marketing. First thing in the morning?

Training 20

Training Eventful Tips Analytics 20

ProBlogger

OCTOBER 5, 2017

When I realised my traditional sales and marketing skills were in danger of being superseded in a digital world, I enrolled in a Diploma in Digital Marketing. It wasn’t strictly blogging related, but it covered content marketing, social media, advertising, PR, acquisition/conversion/retention strategies and much more.

Blogger 47

Blogger How To eBook Conference 47

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Ben Schlapigg is well-known in the travel blogging community, flying over 400K miles a year – the equivalent of 16 trips around the globe.

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Travel Influencer Brands Airlines 66