yMarketingMatters

OCTOBER 18, 2015

It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Periscope and Meerkat are live streaming video mobile apps allowing you to “go live” via your mobile device anytime and anywhere. Why the explosion of video content?

Video 133

Video Marketing Vimeo YouTube 133

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). The (actual) year of mobile. Meanwhile, the nature of others has been significantly changed by their shift from a focus on community to one on profitability. Decline of community management (in some areas). Less “social”, more “media”. Ubiquity of rich media.

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Mobile Trends Compete Loyalty 105

Convince & Convert

AUGUST 7, 2015

Such is the case with the popular Lowe’s “Fix In Six” Vine campaign. Equal parts unique and useful, the campaign’s success is now bringing it to an unlikely place: the windows of the company’s new Chelsea location in New York City. Here, we’re right in the community.” Lowe’s (@Lowes) August 5, 2015.

Retail 60

Retail Campaign Curation Newsletter 60

Janet Fouts

DECEMBER 30, 2014

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. 38% of Millennials are bilingual.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Socialmedia.biz

FEBRUARY 11, 2019

While the preliminary studies on climate change communication have been centered around traditional media, for example, news coverage of pro-environmental drives and campaigns, a recent Oxford study found that researchers are more interested in probing into the contribution of social media platforms, such as Facebook and Twitter.

Social Media 88

Social Media Sentiment Analysis Study 88

Unmetric

SEPTEMBER 10, 2019

PlayStation’s strategy on Twitter is to be at the beck and call of its gaming community. PlayStation has run several campaigns in the past that have won them tons of engagement. Chanel’s highly engaging campaign was the launch of the brand’s winter/fall collection in 2015 that had an average engagement score of 712.

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Brands Twitter Fashion Ensembli 123

Buffer Social

JUNE 30, 2017

But since we’re celebrating the positive impact of social media on people’s lives and on the world for this campaign, these are all particularly meaningful and important moments in the social media history. Community Support during World Tragedies. Scott Kelly (@StationCDRKelly) September 22, 2015. Arab Spring.

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Social Media MySpace Hashtag News 111

Hootsuite

NOVEMBER 4, 2019

That number from Pew Research is way down from 71% in 2015. But for marketers, it’s also worth considering what this stat says about Facebook’s value as a platform on which to announce new product launches, campaigns, or collaborations. Everyday, women are building meaningful communities on Facebook. now use Facebook.

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Facebook Marketing HootSuite Social Networking 111

Buffer Social

NOVEMBER 29, 2018

Demonstration before communication. REI’s Opt Outside campaign has been incredibly successful since it first launched in 2015 because it’s not just a marketing front — even REI’s CEO, takes Black Friday off to enjoy the outdoors. Any purpose-driven campaign shouldn’t be viewed as a short-term thing,” Mike explained.

Brands 94

Brands Retail Campaign Authentication 94

Keyhole.co

AUGUST 21, 2023

Sharing similar emojis can indicate shared interests or experiences, creating a sense of community among social media users. Many brands use emojis to support communities, as Coca-Cola did. The first set of emojis included simple and pixelated images that were mainly used on mobile phones and pagers.

Social Media 52

Social Media Influencer Meme Engagement 52

Buffer Social

MARCH 16, 2017

In late 2015, Instagram opened up Instagram ads. Since Instagram launched advertising on its platform in 2015, Instagram ads have driven more than one billion user actions. TrackMaven studied 26,965 brands across all industries and found that brands saw a 100 percent median follower growth from 2015 to 2016. In the U.S.,

Instagram 111

Instagram Advertising URL FAQ 111

Buffer Social

DECEMBER 4, 2019

Speaking of existing consumer behavior, it’s become widely known just how much consumers are shifting to social and mobile as primary means of content consumption and product discovery. Buyable pins were released four years ago now, in 2015, and had over 60 million buyable pins in its first six months.

Social Media 98

Social Media Instagram Apparel Groups 98

Audiense

JUNE 7, 2016

— WHO South-East Asia (@WHOSEARO) June 1, 2015. — WHO (@WHO) May 14, 2015. Since then, how much has that amplified your communication on Twitter? S: Back then we were dealing with the H7N9 influenza outbreak which was followed closely by the international community. — WHO (@WHO) October 10, 2015.

Strategy 60

Strategy Twitter Social Media Tweetdeck 60

ProBlogger

AUGUST 30, 2015

Community Management: Credit: Mick Russell. What small actions can you take to love and delight your community? Thanks to Tonya Grant from our Facebook community for that idea. Look in your blog community for people who have created challenges as part of the opt-in process. re-engagement campaigns can improve list health.

Training 20

Training Eventful Tips Analytics 20

Jon Loomer

APRIL 21, 2015

Campaign Optimization. Campaign Structure. Mobile SDK. Successful Campaigns. Ads Reporting: Campaign Structure. Maybe you want more than just guides, but a community of other advanced marketers. This is no small deal as the Like Box on my site has led to 1,259 new fans in 2015 alone. Best Practices.

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Training Resources Facebook Marketing 114

Pixlee

MAY 29, 2017

In 2015, the company was valued at $1.2 They would donate their glasses to VisionSpring, a non-profit that trains low-income entrepreneurs to sell the glasses for affordable prices within their local communities. They created the #warbysnowman campaign, including a snowman-making kit with all of their gift card purchases.

Brands 52

Brands Buy Price Journal 52

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Socialmedia.biz

OCTOBER 29, 2016

With so many millions of campaigns, ads, products and personalities shouting for attention, what can a new business do to be seen through all the chaos? Andy was recently named #3 on a list of “10 Online Influencers in 2015” by Forbes. in 2016, and listed as one of the top 50 content marketing influencers globally in 2015.

Influencer 60

Influencer Social Media Resources HootSuite 60

Buffer Social

FEBRUARY 7, 2018

Up until 2015, the Twitter timeline displays tweets in the reverse-chronological order. According to Twitter, you might also see “events featured at the top of your timeline labeled as Happening now” in the mobile app 6 Twitter , 2017. This time, we would love to dive into the Twitter timeline algorithm. The result?

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Twitter Hashtag Hubspot Feed 111

Pixlee

JANUARY 17, 2017

In 2015, it was estimated that the average adult, a member of the digital natives, spends more than 20 hours online per week. We live in a digital era and DNVBs take advantage of this by turning to the web (on desktop and/or mobile) as a means of interacting, transacting, and storytelling to consumers - their form of native advertising.

Brands 41

Brands Retail Loyalty Cost 41

ProBlogger

JULY 11, 2016

I’m going to run through one method I use to do a blog review, but I also have a second suggestion that ProBlogger Editor Stacey Roberts wrote in 2015 that a lot of readers found helpful. Run a community project or challenge to get engagement. Mobile responsive. Why You Should Make Building Community a Priority in Your Blogging.

Review 20

Review How To Analysis Blogger 20

Viper Chill

JANUARY 13, 2016

It doesn’t require paid advertising campaigns via Facebook or Adwords. App Cost : A way to calculate the likely cost of a mobile app you’re looking to develop. Launch This Year : A 20,000+ strong community of people launching an online community this year. It doesn’t involve connecting with influencers.

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FeedBurner Project Curation Reddit 40

Buffer Social

NOVEMBER 21, 2016

For example: YouTube is testing community features allowing creators to share text and image based posts (aka, Facebook). billion monthly users (up 16% from Q3 2015). Marketplace : A convenient destination to discover, buy, and sell items with people in your community. billion in revenue during Q3 2016 and now has 1.79

Trends 40

Trends Social Media Predicition Instagram 40

Convince & Convert

AUGUST 3, 2015

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). You will find tremendous improvement in your campaigns. Most Shared Article in 2015: Goodbye, Google+: Social Network Broken Into Streams and Photos Products (5,000+ Shares). “I Twitter Followers: 23,400+.

Adwords 60

Adwords CPC Marketing Retail 60

Sprout Social

JANUARY 4, 2017

In fact, Facebook already tested facial lenses for its mobile interface in 2016. Today, we’re rolling out new tools to maintain the positivity and safety of our community. Even though Twitter’s possible sale in 2016 worried some marketers, VentureBeat showed Q3 advertising revenue grew from $513 in 2015 to $545 million in 2016.

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Trends Social Media Analytics Instagram 112

Sprout Social

NOVEMBER 28, 2016

Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. Consumers today are online, they’re mobile and they’re very social. It gives you the opportunity to create customized campaigns based on your audience, rather than relying on a one-size-fits-all approach.

Social Media 40

Social Media Social Networking Review Mobile 40

Sprout Social

NOVEMBER 23, 2016

Marketers are under a lot of pressure to make sure their campaigns get noticed on social media. More than 1 million GIFs were shared on Twitter in 2015, and Tweets with GIFs get 167% more clickthroughs than those without. — Samsung Mobile (@SamsungMobile) August 31, 2016. pic.twitter.com/SGD9QR6rRo. SproutChat.

Social Media 40

Social Media Content Meme Geotagging 40

Webbiquity SMM

JANUARY 5, 2016

Slideshare is the largest Powerpoint sharing community on the web, but it is so much more than that. Jordan Harbinger launched his popular show The Art of Charm in 2007, making him an elder in the rapidly-expanding podcast community. Are you looking to get more out of your content marketing campaign?

Content 60

Content B2B Marketing Hubspot 60

Convince & Convert

JULY 15, 2016

The more we can enable you to get more content out there, to tell a better story and really create what we call, the term we use is content-enabled campaigns. Aaron: Too often I think in all marketing, not just people working with SnapApp, we maybe misalign what we’re measuring against the goal of whatever campaign we’re running.

Content 102

Content How To B2B Questions 102

Sprout Social

OCTOBER 17, 2016

But if you're not careful, your campaigns can quickly become a money pit. Follow these tips to run a successful campaign on Twitter Ads: Decide on a goal: Do you want to get more followers, drive traffic or generate leads? Captured the attention of millennials on Twitter with its #watchthestove mixtape campaign.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Sprout Social

NOVEMBER 14, 2016

First let’s look at how you actually add multiple Instagram accounts to your mobile device. To get started on your mobile device: Click on your profile and look for the sun icon (iPhone) or three vertical dots (Android) in the top right. Managing one can be a lot of work and stress for single social media or community manager.

Instagram 40

Instagram Brands How To Fashion 40

Convince & Convert

APRIL 18, 2016

In January, I wrote about “ The 7 Worst Ad Campaigns of 2015 ” and received great feedback from the community. However, this time I’d like to introduce a new theme: branded content, or content that subtly blends into editorial publications and other media communications. Back to the Future and Toyota.

Campaign 60

Campaign Brands Content Film 60

Convince & Convert

DECEMBER 30, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Texts work for some businesses to share content, while others may opt for mobile push notifications from tools like Pushbullet. It was a powerful and educational way to connect with the community. Mobile Apps.

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Diagrams Posterous Eventful Template 60

Convince & Convert

MAY 31, 2016

Consumed live on a mobile device or in a virtual reality environment. In fact, Cisco predicts mobile video will make up the three-fourths of all the world’s internet traffic by 2020. Strong influencer campaigns can result in changing perceptions and reaching new audiences. Video is here to stay. Horizontal or vertical.

Trends 60

Trends Social Media How To Influencer 60