Mindjumpers

JANUARY 9, 2015

Some global brands can now proudly state that they are able to have a global strategic direction alongside with a flexible structure to adapt to local context – the majority however are still lacking behind. Being a global brand wanting to practice local Community Management is easier said than done. Social is Local.

Trends 100

Trends Case Study Communities Class 100

Ignite Social Media

MAY 26, 2022

Social media marketing is always changing, but one thing is for sure — it’s here to stay. As a startup or as any brand for that matter, ensuring that the wave of change doesn’t pull you under is more crucial for your business. Trying new things is the only way to be truly innovative in social media marketing.

Social Media 156

Social Media Strategy Marketing Influencer 156

Waxing UnLyrical

DECEMBER 14, 2015

You are never too old to apply the lessons learned from stories to your business strategy,” writes Karelyn Lambert as she shares “lessons learned from storytelling to children that can easily be used by your brand.” 6 Rules of Thumb for Successful Brand Publishing. 6 Rules of Thumb for Successful Brand Publishing.

Consultant 0

Consultant Publishing Metrics Video 0

Firebelly

APRIL 6, 2015

Last month, I talked about 10 Twitter Best Practices For 2015. By sharing what your brand is doing on Instagram, you’re telling your brand’s story more effectively than with just words alone. 5) Create and monitor brand-related hashtags. Create unique hashtags for your brand or its products. Product shots?

Instagram 100

Instagram Syndication Hashtag Foursquare 100

Firebelly

APRIL 6, 2015

Last month, I talked about 10 Twitter Best Practices For 2015. By sharing what your brand is doing on Instagram, you’re telling your brand’s story more effectively than with just words alone. 5) Create and monitor brand-related hashtags. Create unique hashtags for your brand or its products. Product shots?

Instagram 100

Instagram Syndication Hashtag Foursquare 100

Firebelly

MARCH 16, 2015

Here are 10 that will help you improve your efforts on Twitter in 2015. In addition to using the hashtags you’ve created for your brand or product, use the hashtags your customers may be using (if they differ from your own.). Visual content always gets more engagement. 1) Keep tweets short. 2) Don’t just sell.

Twitter 100

Twitter Hashtag Buy News 100

Devumi

DECEMBER 31, 2014

One of my big social media marketing prediction for 2015 is that this is the year video takes off even more! Read on for more of my social media marketing predictions for 2015. It’ll be full of examples so that you can see what your social media marketing plan should start including. See what I did there now?

YouTube 87

YouTube Video Social Media Hashtag 87

Devumi

JANUARY 28, 2015

An overall social media marketing plan is an essential in today’s consumer market. If all you have right now is a failing Facebook fan page, you need to step your social media marketing game up! This article is going to look at social media marketing advice that will get you over the hump, and propel you for the rest of 2015.

Platform 60

Platform Social Media Marketing YouTube 60

Writtent Blog

DECEMBER 21, 2014

Google search is about to turn 20, and consumers are well-accustomed to performing product and service research via branded content. This includes: High-quality, informative content marketing. Bing does not support canonical tags, and indexes a smaller volume of web content. An intuitive user experience.

SEO 111

SEO Yahoo Engineering Research 111

Buffer Social

FEBRUARY 21, 2023

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead.

Brands 82

Brands Marketing Hosting Eventful 82

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.    Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. billion in the U.S.

Examples 92

Examples Campaign Discount Marketing 92

Oktopost

SEPTEMBER 9, 2021

Veyo’s VP Marketing, Sarah Kuntsal, takes the hot seat on this episode of the Radically Transparent podcast, brought to you by Oktopost. Listen to the podcast: For more thought leadership on healthcare marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Meet Sarah Kuntsal.

Automotive 112

Automotive B2B Marketing Apple 112

Sprout Social

OCTOBER 14, 2021

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. In an increasingly crowded ecommerce market, this success is exceptional. They need to be fostered authentically with a brand message that feels genuine and relevant.

Brands 136

Brands Authentication How To Apparel 136

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. ” I call it participation marketing, and the reason is clear. Brands are investing in employee advocacy. It’s a fact.

Strategy 145

Strategy Social Media Marketing Consultant 145

Ignite Social Media

JUNE 13, 2016

Marketers put more emphasis on personalized content and Twitter presents a huge opportunity for gaming and entertainment brands. According to a new study by SocialFlow (of over 3K Facebook pages), organic reach has dropped 42% since January, after holding steady during much of 2015. Facebook Reach Continues to Drop.

Brands 60

Brands Twitter Content Conference 60

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. We tapped Carilu Dietrich to find out.

Social Media 113

Social Media Marketing Atlassian Team 113

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

Are you looking for generating content for affiliate marketing? Both content marketing and affiliate marketing are effective ways of boosting your brand’s online visibility. So, how can you get the best of both worlds and create an all-rounded marketing plan to make your business shine in 2020?

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Pam Moore

APRIL 28, 2016

In March I spent almost a week with 10k digital marketers at the Adobe Summit event. It’s a marketing and business event packed with 10k marketing technologists. These are geeks that understand not only data, coding and marketing, but the importance of inspiring, connecting, engaging and serving the customer.

Marketing 165

Marketing Eventful Template Templates 165

Ignite Social Media

JUNE 29, 2018

Instagram Stories are a fun & easy way for followers to interact with your brand and for you to share information. Do you remember the big push for brands to create Snapchat stories? Reposting User Generated Content (UGC). Sharing Influencer Created Content. What’s the Point? Sharing In-Store Promotions.

Instagram 122

Instagram Brands UGC How To 122

Rebekah Radice

MAY 9, 2015

As a business or brand, how do you strike the perfect social media balance? How to Create the Perfect Social Media Marketing Mix. A1) Edit carefully to create unique content for your audience. Marsha Collier (@MarshaCollier) May 6, 2015. A2) Don’t be afraid to add new content to your mix. influencerchat https://t.co/wn4tl4g18e.

Social Media 131

Social Media How To Marketing HootSuite 131

Likeable

NOVEMBER 16, 2021

It might sound preemptive to think about reaching and marketing to people younger than Gen Z; after all, as recently as two years ago , some critics argued it was still too soon to even identify a post-Zoomer generation. And they’ll interact with brands differently, too. There are already Gen Alpha influencers and content creators.

Marketing 85

Marketing Instagram Influencer Study 85

Sprout Social

JANUARY 21, 2021

The importance of your marketing messaging can’t be overstated. Because what you say (and how to say it) to your customers ultimately defines your brand. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. Customers change.

Sentiment 134

Sentiment How To Marketing Analysis 134

Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up.

Feed 166

Feed Feedly News Facebook 166

Jon Loomer

MARCH 24, 2016

And now, the death of Instagram for brands. Declaring the “death of brands on Instagram” is quite possibly the easiest title ever written. You know that brands are worked up into a frenzy over organic reach on Facebook. Who cares if engagement is dropping due to bad brand content? The death of blogging.

Brands 113

Brands Instagram Engagement Activities 113

Pam Moore

MAY 5, 2016

Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business. Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes. Omni-Channel Marketing in a Nutshell.

Buy 113

Buy Social Media Brands Loyalty 113

Rebekah Radice

JULY 27, 2015

Marketing your business on social media is tougher than ever. We discussed social media, blogging, content marketing and so much more. How did I get involved with social media marketing? How to Use Social Media to Market Your Business Like a PRO. — Ann Smarty (@seosmarty) June 30, 2015.

Social Media 129

Social Media How To Marketing Social Networking 129

Bill Hartzer

MARCH 4, 2015

Well, SMX West 2015 is almost over–well at least it is for me, as I’ll be headed out during the last day of this San Jose conference back to Dallas/Fort Worth after more than a week on the road speaking at multiple conferences. Notsomuch with 301 redirects from one site to another or content on one domain to another.

Conference 60

Conference Upcoming URL Mobile 60

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. What Emojis Mean for Marketers. Brands that use emojis are considered more relatable and trustworthy.

Tips 119

Tips Marketing Press Release Influencer 119

Waxing UnLyrical

JUNE 1, 2015

I’ve lost count of the number of crowns Content wears. But the thing is, it’s true; when you’re strategizing or planning to implement social PR today, content is related to practically everything we do. Do you think your content is doing what it’s supposed to do, or could it use a little nudge?

Content 100

Content Consultant Flickr Trends 100

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. Table of contents. Not to mention staying up to date with them.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Buzz Marketing for Technology

APRIL 25, 2013

Posted in Innovation Interactive Marketing Strategy. Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. So what does a CDO do? I hope to see you there!

Marketing 258

Marketing Conference Fashion Mobile 258

Buzz Marketing for Technology

DECEMBER 21, 2012

It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way. Using data for real-time content targeting.

Mobile 225

Mobile Marketing Exercises Applications 225

Ignite Social Media

AUGUST 15, 2017

In fact, as of 2015, 92% of the online population was using emojis. But for those who are not too familiar with emojis and how they work, allow us to catch you up on what they are and if they’re right for your brand voice. They can add a visual element that makes your content more fun and engaging than the regular text copy.

Brands 108

Brands Banking Apple Social Media 108

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 271

Platform Social Media Influencer Trends 271

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? In this post, we’ll explore the fundamentals, benefits, and use cases of intent-based marketing, and how you can successfully implement these strategies to enhance your customer experience. What is intent-based marketing? Quick Links.

B2B 88

B2B Marketing Paid Search Buy 88

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Data 86

Data Strategy Marketing Sports 86

Hootsuite

SEPTEMBER 24, 2022

On National Day for Truth and Reconciliation, it’s important for Indigenous people (and, frankly, for non-Indigenous people) to see businesses and brands honour those who lost their lives through the 165-year program of assimilation. What role should brands play on social media on September 30? View this post on Instagram.

Communities 99

Communities Brands Instagram HootSuite 99