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What Social Media Means For Your Business in 2014/2015

yMarketingMatters

Reaching and engaging with a target audience on a smaller budget, has never been easier! . It has changed the way businesses can and are engaging with their target audience and current customers. Start using social media for your business and make sure you have a social media plan for 2015 and start seeing the results. .

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What is Good Engagement Rate?

Oktopost

In Matt’s opinion, media literacy means taking what you need from articles, blogs, and websites and applying it to your marketing strategy instead of being swayed by what is sensational right now. Matt even shares what his magic formula is to turn social activity into dollars for the business, and hint: it’s not by looking at engagement rate.

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How your brand can win the 2015 Super Bowl

Saying It Social

In this blog we discuss the ways that your brand can come out victorious during the big game in 2015. The post How your brand can win the 2015 Super Bowl appeared first on. The post How your brand can win the 2015 Super Bowl appeared first on.

Brands 100
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Monday Roundup: Best WUL Guest Posts of 2015

Waxing UnLyrical

I don’t consider it “my” blog – I consider it “our” blog, because you are so much a part of it. What were your favorite WUL guest posts in 2015? Twitter Facebook Google+ LinkedIn Monday Roundup: Best WUL Guest Posts of 2015. What subjects would you like us to tackle in 2016?

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#measurePR Recap (June 2015): Measuring Content

Waxing UnLyrical

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) On some best practices for measuring content: A2: #1 measure is #engagement. It’s about them.

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#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

To engage/motivate your internal community, you need to understand the ‘state of the union.’ A5 Agree with @shelholtz PR also needs to work with HR to foster employee connectivity, empowerment, and engagement #measurepr. Experiment with blogging and writing outlets to start broadcasting your thoughts.

Yammer 100
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My Next Facebook Ads Experiment

Jon Loomer

Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. A whole lot has changed since that original experiment in 2015. Instead, I’m looking to reward loyal readers of my website while also incentivizing additional engagement. This, too, has clearly changed since 2015.

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