Waxing UnLyrical

FEBRUARY 13, 2015

How Analytics are the Sideways Approach to Measuring PR. And analytics are at the heart of this approach. Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. You’ve heard this ad nauseam by now: get familiar with Google Analytics, blah blah blah.

Analytics 100

Analytics Case Study Proposal Consultant 100

Waxing UnLyrical

SEPTEMBER 2, 2020

The Social PR Virtuoso® Master Course – which you might remember is the flagship online training program I launched in 2015 – is now one of the first in-depth, asynchronous online trainings proudly hosted and offered by Australia’s Centre for Strategic Communication Excellence.

Course 130

Course Training Consultant Class 130

Sprout Social

FEBRUARY 16, 2022

2015-2016: Satisfaction & personalization. Check your YouTube Analytics Traffic Sources to see how often your channel is appearing on others’ Home pages. To optimize the algorithm recommending your videos, utilize some of the below tips: Create a series: publish videos that are related to each other. Do what works for you.

YouTube 123

YouTube Notification Video Trends 123

Waxing UnLyrical

DECEMBER 11, 2015

On tools they would recommend for PR Measurement: A3: If you feel a little wary of Google Analytics start with our simple PR Dashboard. Google Analytics. Platform analytics (e.g. The 2015 Complete guide to Public Relations tools via Prezly. A4: Learn the basic measurement and analytics skills you need #measurepr.

Analytics 100

Analytics Sentiment Consultant Metrics 100

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Data 86

Data Strategy Marketing Sports 86

Webbiquity SMM

OCTOBER 6, 2015

Editor’s note: this post was originally published on the MeasureMyBrand blog. Image credit: Pear Analytics. And be sure to follow CMO Dave on his 2015 Measurement Odyssey on YouTube ! According to recent research , U.S. For more on this topic, download the Web Marketing KPIs white paper.

Advertising 100

Advertising Price Research Software 100

Socialmedia.biz

JANUARY 17, 2017

Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. AMP is a Google-backed open-source project that launched last February as an open standard to make it easier for any publisher to have pages load quickly on mobile devices.

Mobile 60

Mobile Content Open Source Apple 60

Webbiquity SMM

FEBRUARY 2, 2016

Social media’s share of the total marketing budget will grow from 10% in 2015 to 14% this year, while spending on offline advertising will fall 2%. Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes. Web users had deployed an ad blocker as of late 2015. Measurement remains problematic.

Hubspot 100

Hubspot Marketing B2B Survey 100

Waxing UnLyrical

DECEMBER 21, 2015

Given that many of you are new(er) to WUL, I figured it would be fun to focus the last roundup of 2015 (WUL will go on vacation just like SBC) on WUL over the years. Analytics: the Sideways Approach to Measuring PR. And analytics are at the heart of this approach.” Let’s go. Hence this post. It’s a good post!

Consultant 100

Consultant Analytics Communities Skills 100

Buffer Social

JULY 20, 2017

Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. Even publishers, businesses that heavily rely on social media for referral traffic, are getting less social referral traffic. Social media is changing.

Social Media 112

Social Media Engagement Brands Airlines 112

Waxing UnLyrical

MARCH 6, 2015

’s Chartered Institute of Public Relations with its State of the Profession 2015 report. If you look at the research report , you’ll see that metrics and analytical skills don’t even make the cut when it comes to hiring senior pros. This isn’t just me ranting (though I’ve done so before ).

Social Media 100

Social Media Compete Skills Consultant 100

ProBlogger

DECEMBER 15, 2015

I’ve been having a scroll through our analytics to dig out what posts you guys found most useful this year and I’ll be publishing the top five in the categories of content, monetisation, social media, and the general tips we’ve shared across the rest of this week. Check back tomorrow for the next instalment!

Tips 20

Tips Content Blogger Influencer 20

Hootsuite

JUNE 27, 2022

Discord launched in 2015, and its initial growth was largely thanks to its widespread adoption by gamers. Insights allows you to view stats like server growth and member retention to channel-specific analytics and engagement metrics. Check out Hootsuite’s guides to social media metrics and social media analytics. Get Started.

Template 98

Template Templates Eventful Hosting 98

Rebekah Radice

MAY 11, 2015

One of my most recent achievements is being named a 2015 Top 10 Social Media Bloggers by Social Media Examiner. Determine how often you’ll post and what days of the week you’ll publish new articles. Here’s an example of an editorial calendar : From the very beginning, I chose Monday as my publish date.

How To 132

How To Domain Name Hosting WordPress 132

Twist Image

NOVEMBER 22, 2017

Back in 2015, I published an article titled, Disruption, Disruption Everywhere , that listed out the many industries that were now deploying digital marketing services. Walter Thompson Corporation ) and r ebranded as Mirum in 2015 to build one of the largest digital marketing agencies in the world. Please do not defend WPP.

Marketing 58

Marketing Apple Advertising Analytics 58

Talkwalker SM

APRIL 26, 2016

Using the social media analytics platform Talkwalker , we learned these three articles alone had a combined reach of more than 40 million people. MadePossibleMonday content resulted in more than two million organic impressions and made up nearly 10% of all shared content from the organdonor.gov Facebook page in 2015.

UGC 60

UGC Sentiment Exercises Issues 60

ProBlogger

AUGUST 30, 2015

Blogging Basics: Google Analytics. You can learn more about this at How to Stop Spam Bots from Ruining Your Analytics Referral Data. Set up #analytics site search to track keywords that users have typed into your site search to inform your content strategy. Set up a time to check Google Analytics each month.

Training 20

Training Eventful Tips Analytics 20

Hootsuite

AUGUST 8, 2022

But its popularity has exploded in recent years, with an increase of over 8 million users worldwide between 2015 and 2021. You’ve successfully made a KakaoTalk Channel for your brand, and have access to messaging, analytics, promotional coupons and the ability to be found in the user directory. Chart via Statista. Try it free today.

Mobile 83

Mobile FAQ HootSuite Retail 83

Twist Image

MARCH 23, 2018

The news of Cambridge Analytica came out back in 2015. Between 2015 and now, we've all leveraged this data as it is. Facebook shut down the "friend of a friend" access back in 2015, when the vulnerability was found. Facebook shut down the "friend of a friend" access back in 2015, when the vulnerability was found.

Issues 51

Issues Journal Retail Reddit 51

Buffer Social

AUGUST 24, 2017

Do you want analytics to measure your performance? Furthermore, the ability to get in-depth analytics on how our content is performing across our feed, Stories, and Live is a major value-add. Images and videos are published as posts on Instagram and snaps on Snapchat. We compared six key aspects of the two platforms: Users.

Instagram 111

Instagram Cost Comparison Analytics 111

Sprout Social

OCTOBER 6, 2022

For example, in 2015 one million views was considered viral, according to Animoto. Don’t simply publish your content and then wait with bated breath for it to be picked up. Think about how you plan to market and publicize the platform(s) you initially published the video on. And what “viral” means has changed over time.

Video 128

Video Social Media How To Trends 128

ProBlogger

DECEMBER 9, 2015

Well, blog-wise it’s great to know what’s happened across 2015, give you an overview of your efforts, point you in the right direction for 2016, and give you a case of the warm and fuzzies when you see how far you’ve come in 12 short months. What were you publishing on those days? ” – James Burke.

How To 20

How To Real Estate Newsletter Widget 20

Twist Image

DECEMBER 28, 2011

By the sounds of the MediaPost article, Santa's Surprise: Smartphones Go Mass (published yesterday), it's definitely moving in that direction. According to the MediaPost article, " Cisco predicted today that mobile data use worldwide is poised to grow 21x by 2015." app analytics. Are smartphones now mass? million to 1.8

Mobile 106

Mobile Microsoft Apple Data 106

Twist Image

AUGUST 27, 2016

Today, MediaPost published the news item: U.S. The United States' GDP was estimated to be just under $18 trillion as of Q2 2015. The analytics, optimization and general marketing tech landscape is almost impossible to track. It is true that not every piece of advertising is a piece of art (in fact, the opposite). That is data.

Advertising 40

Advertising Startup Analytics Sentiment 40

Waxing UnLyrical

JANUARY 8, 2016

Go through (at least some of) your analytics, and see which efforts really worked well last year. Since I know this is a bugbear for many, many Social PR pros, I’ll throw this out: get more familiar, and comfortable with, analytics. I imagine they’re not unfamiliar to you either; maybe you’ve made a few for this year?

Statistics 100

Statistics Organization Consultant Groups 100

Rebekah Radice

AUGUST 27, 2016

billion monthly active users on mobile , they decided to develop “Instant Articles,” allowing brands to publish articles to the app that load with unprecedented speed. Instant Articles were launched in May 2015 to a limited amount of publishers including The New York Times, NBC News, and BBC News, among others.

Facebook 60

Facebook RSS API How To 60

Twist Image

JULY 17, 2015

on stage at their event this week (it runs from July 15 - 18, 2015). Publishers. media publisher. media publisher. This was the question that organizers of the International Startup Festival wanted me to answer (in seven minutes!) This happens from the vantage point of being a disruptor. and who is disrupting you?

Startup 40

Startup Consultant Mobile Analytics 40

Convince & Convert

DECEMBER 29, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. So your editorial calendar should help you publish awesome content and get the traffic your content deserves. Are you publishing content consistently , but not looking back at your content’s performance?

Team 60

Team Social Media Template Templates 60

ProBlogger

APRIL 7, 2022

Schedule or publish the post. There’s been plenty of discussion here on ProBlogger about what kinds of tools everyone loves to use for automation – everything from social media scheduling apps to creating reports in Google Analytics so they’re sent to you regularly and it saves you going looking for them.

Social Media 47

Social Media Instagram HootSuite Loyalty 47

agora pulse

OCTOBER 8, 2019

Using tools like Agorapulse, Google Analytics, and Meltwater , my agency can easily track the mentions and employee contributions each month. Originally published in May 2015. I also like how clear the guidelines are, with specific examples of Do and Do Not. Here are some of the metrics you can hone in on: Top contributors.

Social Media 84

Social Media Guidelines Hashtag Training 84

Audiense

SEPTEMBER 23, 2016

Topics such as the use of social media data across marketing departments and agency pitching drew universal agreement (as we sat there feeling smugly vindicated), whereas topics such as the role of LAD publishers sparked heated debate. ” Vikki Chowney , Director of Content & Publishing Strategies, Hill+Knowlton Strategies.

Data 60

Data Influencer Campaign Strategy 60

Twist Image

JANUARY 3, 2015

As we''re all making our predictions for 2015, here is a prescient article from 2007 predicting the failure of the iPhone." The Henry Ford of Books - Vanity Fair. " James Patterson is a publishing phenomenon like no other: he runs his book-writing enterprise (and an enterprise, it is) like a studio, producing multiple books a year.

iPhone 40

iPhone Apple Google Analytics 40

Twist Image

APRIL 27, 2015

On April 16th, eMarketer published a news item titled, US Adults Spend 5.5 Meanwhile, the average time US adults spent watching video programming on televisions totaled 4 hours, 35 minutes in 2011 and will decline to 4 hours, 15 minutes in 2015. In 2015, forty percent of media spending will still be done on television.

Apple 40

Apple Advertising Data Compete 40

Sprout Social

SEPTEMBER 13, 2016

By clicking share, they’ve established a connection between themselves, the content, the company that published it and their network. Social referrals—links shared on social networks—have become a huge source of incoming traffic for websites and online publishers. It’s almost an endorsement. It comes down to trust. Referral Traffic.

ROI 40

ROI Facebook How To Analytics 40

Twist Image

NOVEMBER 1, 2016

The business book will be published in January 2017, and it focuses on a simple strategy for inbound marketing, content marketing and understanding today's digital consumer. Our little agency, Twist Image, became Mirum well over a year ago (end of January 2015). web analytics. You Answer. It wasn't just us. business blog.

URL 40

URL Data Travel Eventful 40

Twist Image

JULY 18, 2015

Book to Screen panel at San Diego Comic-Con 2015. This past week Ernest Cline (author of the fantastic sci-fi book, Ready Player One ) published his latest book, Armada. lean analytics. Mitch for Alistair). . It's bad enough that I get FOMO every year that San Diego Comic-Con rolls out. It just makes me want to go more.

Film 40

Film YouTube Upcoming Analytics 40

Later

OCTOBER 14, 2019

After months of watching trends and tracking our stories analytics using Later, we know that Sundays are our highest engaged day on Instagram Stories.?? ?? This post and the 17 slide story we just posted (which took 3 mins flat to publish), is coming to you from a Friday of scheduling and a social media manager with a life to be lived!

Instagram 44

Instagram How To Feed Feedly 44