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#measurePR Recap (June 2015): Measuring Content

Waxing UnLyrical

As publisher@commPRO the mission=empower our community thru content. Analytics, Power Search, AdWords, whole 9 yards. measurePR Recap (June 2015): Measuring Content is a post from: Shonali Burke Consulting, Inc. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

Content 100
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#measurePR Recap (November 2015): Measuring Multimedia

Waxing UnLyrical

As did James Breen : A2: I also see a trend of including internal (owned) metrics like google analytics, social media follower growth, share price #measurepr. I’m also hoping to confirm a couple more guests soon, so keep an eye on our Facebook page for the latest info. Based in the Washington, D.C.,

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#measurePR Recap (August 2015): Big Picture PR Measurement

Waxing UnLyrical

measurePR community member Shannon Mouton Gray also offered up some solid advice: A2: Best practice – your data/analytics need context, nothing happens in a vacuum…especially w/ communications. Since we can all stand to save a few bucks when measuring, I’ve included a list below: Google Analytics. As did Gerard F.

Analytics 100
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Recap: the September 2015 #measurePR-palooza

Waxing UnLyrical

Katie Paine of Paine Publishing. A2: Integration & correlation of PR metrics with CRM, Social data, Web Analytics to show outcomes #measurepr. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. : Pierre-Loic Assayag of Traackr. Stephen Waddington of Ketchum.

Metrics 100
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#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

We’ll take a big picture look at the field of PR measurement with our guests Nichole Kelly of Social Media Explorer, Sally Falkow of The Proactive Report and Tinu Abayomi-Paul , who will share details about a new Google Analytics PR dashboard, and Michelle Drifka Hinson , Chair of Institute for Public Relations’s Measurement Commission.

Yammer 100
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Analytics: the Sideways Approach to Measuring PR

Waxing UnLyrical

How Analytics are the Sideways Approach to Measuring PR. And analytics are at the heart of this approach. Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. You’ve heard this ad nauseam by now: get familiar with Google Analytics, blah blah blah.

Analytics 100
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Announcement: The Social PR Virtuoso® Master Course Has a New Home

Waxing UnLyrical

The Social PR Virtuoso® Master Course – which you might remember is the flagship online training program I launched in 2015 – is now one of the first in-depth, asynchronous online trainings proudly hosted and offered by Australia’s Centre for Strategic Communication Excellence. Wouldn't you like to be in her kitchen?

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