The Realtime Report

AUGUST 22, 2014

This is a guest post by Matthew Yeoman of the Devumi.com Social Media Marketing blog. When realtime marketing works, it’s because you have something much bigger than you doing your marketing for you. How Does the “Moment” Do Your Realtime Marketing For You? Arby’s (@Arbys) June 18, 2014.

Marketing 187

Marketing Sports How To Vimeo 187

Jon Loomer

JANUARY 1, 2024

That started with Facebook and Instagram Reels, but expanded to YouTube Shorts and even LinkedIn. This allowed me to add a short blog post that accompanied each video, which was embedded from YouTube. YouTube I actually started my channel in 2012. I rarely published to YouTube or LinkedIn. I added only 800 in 2022.

Video 172

Video Publishing YouTube LinkedIn 172

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

Influencer 112

Influencer Marketing Survey Campaign 112

The Realtime Report

JUNE 6, 2014

via YouTube. The average millennial checks their smartphone about 45 times a day, and is 56% more likely to find brand content on social networks than on search engines or other online news feeds, according to SDL’s global study. YouTube and Twitter are a close a second. Facebook: 1.23 billion monthly active users.

Social Networking 181

Social Networking Tumblr Brands Content 181

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. As of January of this year, content creation has the second largest share of digital marketing budgets.

Video 70

Video Marketing Case Study Mobile 70

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. million Facebook: 15 million YouTube: 17.6 Instagram: 10.3 The brand is a beloved global phenomenon.

Construction 52

Construction Social Media Strategy Collaboration 52

Webbiquity SMM

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. Check out different approaches and options to determine if this should be part of your digital marketing strategy.

Social Media 168

Social Media UGC Aggregator Eventful 168

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Facebook updates Pages Manager for IOS – Facebook released version 3.0 Any social media updates that we missed?

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News Types Nielsen Social Media 176

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. YouTube, Instagram and Snapchat all surpass Facebook in usage and popularity.

CPC 111

CPC Facebook Marketing Advertising 111

Hootsuite

AUGUST 4, 2020

You’re scrolling through your Instagram feed when an interesting video appears. Bonus: Download a free guide that reveals the exact steps one creator took to gain more than 23,000,000 views on YouTube with no budget and no expensive gear. It’s late at night. Maybe your significant other is fast asleep next to you.

Video 144

Video Social Media How To HootSuite 144

Social Media Strategies Summit

OCTOBER 21, 2021

Whether you’re looking for some great new content to add to your feed or maybe some inspiration for your own CEO’s channels, we’ve rounded up a list of some of the greats you should consider following. Whitney Wolfe Herd is the founder and CEO of the dating app Bumble and the former VP of marketing at Tinder. Kimberly Bryant.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Hootsuite

FEBRUARY 24, 2020

Especially if an image is used for social media marketing. Remember the star-studded selfie snapped on Ellen DeGeneres’ phone during the 2014 Academy Awards? A post shared by Ellen DeGeneres (@theellenshow) on Mar 2, 2014 at 7:10pm PST. Fair use rarely applies to social media marketing. Just ask the mother of Success Kid.

Social Media 145

Social Media Public Domain Creative Commons Fair Use 145

Your Escape From 9 to 5

FEBRUARY 7, 2018

Content marketing can be a perfect example. What type of content should marketers make? The ability to deliver a personalized and engaging experience has been a major contributor to successful marketing for a while now. Search engine marketing might be worthy of more attention to offset the losses of traffic from Facebook.

Trends 65

Trends Real Estate Content Marketing 65

Hootsuite

APRIL 4, 2023

In 2014, pro golfer Chris Kennedy Tweeted a dare to three friends: dump a bucket of icy water on your head within 24 hours or donate $100 to support ALS. YouTube holds a unique position on this list as the place for long-form videos. Optimize your content for mobile Most people flip through social feeds on their phone (e.g.,

Social Media 97

Social Media Tips HootSuite How To 97

yMarketingMatters

FEBRUARY 8, 2016

These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. People who have used it have seen a considerable increase in engagement on posts, which is great news for marketers. What’s your URL?

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Social Media URL iPhone iPad 100

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Is that an indictment of the power and effectiveness of social as a marketing tactic overall? VPs of Marketing and CMOS are starting to ask “Wait.

Social Media 163

Social Media Skills UGC Sample 163

The Social Media Hat

JUNE 28, 2016

Tumblr and YouTube integrated live streaming options, and even Microsoft may be getting into the game now that they've purchased LinkedIn and could marry it with their previous acquisition, Skype. Making it easier and more accessible for people to view and join Hangouts via mobile would have been a game changer in 2014.

Video 155

Video Facebook Notification Ustream 155

Convince & Convert

OCTOBER 29, 2013

Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Committee 137

Committee Aggregator Social Media Film 137

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. billion industry.

Social Media 104

Social Media Compete Cost Syndication 104

The Social Media Hat

MAY 21, 2016

Businesses and marketers and broadcasters have been using Blab to stream live video broadcasts. Recorded discussions and interviews can be uploaded to YouTube and Facebook, and the audio can be used as podcasts. But of course broadcasters and marketers aren't normal. So what happened? What's All The Fuss? Scheduling Blabs.

Social Networking 114

Social Networking YouTube Platform Hosting 114

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Curation 139

Curation Web 2.0 Case Study Social Media 139

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Hootsuite

JUNE 25, 2019

To get your creative juices flowing, we’ve rounded up more than 20 ideas across Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, Snapchat— and even TikTok. This promotion is in no way sponsored, endorsed, administered by or associated with Instagram or Whole Foods Market. — Expedia (@Expedia) July 24, 2014.

Examples 111

Examples Social Media Instagram Hashtag 111

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Create value for the user instead of another sales pitch in their news feed. I predict this trend will continue to rise in 2018 and beyond.

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CPM CPA ROI Campaign 148

Hootsuite

AUGUST 27, 2019

Use this list whenever you need a burst of inspiration for your Instagram feed. Great digital marketing provides viewers and readers with valuable, engaging content. Farmer’s Market!) You can share a snippet of a podcast or YouTube interview you did with them. It doesn’t matter if your brand is big or small. Action poses!

Instagram 111

Instagram Engagement Hashtag Delicious 111

Ignite Social Media

FEBRUARY 2, 2023

In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. That same year, Tumblr, Friend, Feed and Justin.tv We then founded Carusele in 2015 based on the assumption that’s proven true that basic influencer marketing could be improved and optimized.

Influencer 85

Influencer Social Media Hubspot Travel 85

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. With this tool, you are able to connect multiple Twitter accounts, customize what you want to see, organize your feeds, and even compose and schedule tweets. 299/month – Designed for Agency teams to support multiple SEO and content marketing campaigns.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Kikolani

MAY 6, 2013

One of the trends for online marketing courses is to create a private Facebook group for students. Some great upcoming events that have virtual passes include Content Marketing World in September and New Media Expo (formerly BlogWorld Expo) in January 2014. Bookmark this login page so you can quickly access it and learn.

Education 152

Education eBook How To Course 152

Convince & Convert

DECEMBER 28, 2015

Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. All of these shows (and 550 more) are rated and reviewed at our MarketingPodcasts.com site, the first search engine for marketing podcasts. This show is in its fourth year, and new episodes are launched weekly.

Badge 60

Badge Hosting Sysomos eBook 60

Proactive Report

NOVEMBER 10, 2012

“Companies need to look at social media from a strategic perspective across the business organization and not relegate it to marketing and communications or let it exist independently within each function or department of a business,” says SHRM Darla Moore School of Business researcher Rob Ployhart. Formulate a Crisis Plan.

Mobile 111

Mobile Reputation Social Graph Skills 111

Convince & Convert

FEBRUARY 3, 2015

Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. Social Pros sponsors include Salesforce Marketing Cloud , Formstack , Shortstack , and Cision. Content Pros sponsors include ProofHQ , InboundWriter , Oracle Marketing Cloud , and Sysomos.

How To 60

How To Badge Hosting Sysomos 60

Rebekah Radice

FEBRUARY 15, 2016

You’ve watched the surge in video marketing and probably even felt the tug to get involved. Marketers who didn’t respond to changing trends limped along. Below are the top social media trends that will transform your marketing efforts. It’s taken a passive relationship marketing approach and put it on steroids.

Trends 114

Trends Social Media Survey Mobile 114

Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Metrics 98

Metrics Content Marketing Newsletter 98

Viper Chill

FEBRUARY 17, 2014

This is essentially because Facebook have limited how much content from brands will show up in a users news feed. Almost anyone I talk to in the business world thinks of business insider as the Buzz Feed of tech blogging. BI made a very compelling argument, with multiple traffic examples to back it up. He’s right.

Adsense 88

Adsense Sites Examples Quantcast 88

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The YouTube channel is barely mentioned on Facebook. But then it gets even worse.

Social Media 120

Social Media Content Analysis Sports 120

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” And 92% of small businesses say that social media is an effective marketing technology tool.

Social Media 207

Social Media ROI B2B Marketing 207