Hootsuite

APRIL 6, 2023

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So, how old is social media?

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job?

Questions 141

Questions Social Media HootSuite Marketing 141

Keyhole.co

DECEMBER 10, 2020

Social media management seems like a safe and cushy job, that is until you have a full-blown social media crisis on your hands. Imagine this: A social media manager scrounging for content stumbles upon a share-worthy graphic on Tumblr that fits with their brand’s July theme. Not convinced?

Social Media 103

Social Media Tips Guidelines Sentiment 103

Hootsuite

FEBRUARY 24, 2020

Can I Use This Photo on Social Media? It’s well known that images click on social media. But sourcing images for social media isn’t always straightforward. Especially if an image is used for social media marketing. Bonus: Get the always-up-to-date social media image size cheat sheet.

Social Media 145

Social Media Public Domain Creative Commons Fair Use 145

agora pulse

APRIL 23, 2019

So, should your agency use emojis in social media? Nice to see that happiness and love outweigh angry and sad in the social media space!). 5 Reasons Your Agency Should Use Emojis in Social Media Marketing. The great thing about social media marketing is that it’s universal. Emojis engage fans.

Social Media 119

Social Media Campaign Wikipedia Study 119

Keyhole.co

JULY 25, 2023

Making a positive difference in the world is no simple task – but a carefully thought-out non-profit social media strategy can help you accelerate the tides of change. Social media can be a vital tool to get your message across, create discussion about the issues you tackle and, ultimately, raise money for your cause.

Social Media 52

Social Media Strategy Campaign Hashtag 52

Buffer Social

JUNE 6, 2018

At Buffer, we think a lot about the future of social media. Social media is as much about engagement with other people as it is about sharing content. It’s why we call it “social” media. Here are just a few reasons why social media engagement is a vital part of any social media marketing strategy.

Social Media 111

Social Media Engagement Marketing How To 111

Sprout Social

FEBRUARY 25, 2021

Anyone who’s worked in social media has been called a social media guru or wizard at some point in their career. What you might mean as a compliment can come across as a sign that you’re not entirely confident what a social marketer’s job entails or the skills that they employ day to day. Think of it this way.

Social Media Management 115

Social Media Management Marketing Collaboration Skills 115

Hootsuite

AUGUST 26, 2019

But remember, a successful Twitter contest is only as good as the social media strategy that underpins it. We’ve rounded up the top 11 Twitter contest ideas and included examples to get your creative juices flowing. Use these pointers and examples as inspiration for your next promotion. 11 Twitter contest ideas.

Examples 111

Examples Twitter HootSuite Hashtag 111

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Mindjumpers

DECEMBER 4, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. Internet Users: 350 million, +44% since July 2014. Social Media Users: 134 million, +26% in the past year.

Activities 100

Activities Social Media Film Mobile 100

Buffer Social

SEPTEMBER 22, 2017

Maybe this sounds familiar to you: I used to log in to each and every individual network to compose new posts , check what’s happening in my streams, follow up on conversations and follower requests, and basically perform any other little bit of social media management that was on my plate. The 6 best social media tools.

Social Media 112

Social Media Tools Strategy Social Media Management 112

Ari Herzog

JANUARY 8, 2014

You may not know I curate a Twitter list that includes over 300 social media managers and marketing professionals at some of the world’s most well-known organizations. Here are examples of tweets from today that have no links and no mentions of other people. — Augie Ray (@augieray) January 8, 2014.

Twitter 185

Twitter Chemicals Sports Yahoo 185

Mindjumpers

NOVEMBER 17, 2015

It’s our own ever-growing global network of Local Social Media Managers around the world who help us ensure contextually relevant content through social listening, content production or response management. million users it had in 2014. The social channels rose up to bridge the communication gap.

Activities 0

Activities Social Media Hashtag Campaign 0

Sprout Social

MAY 8, 2017

Social media goals operate in the same way. Social media marketing spending in the US is expected to more than double from $7.52 billion in 2014 to $17.34 A key to justifying your social media work is setting up measurable goals that can showcase improvements in your digital presence. billion in 2019.

Social Media 106

Social Media How To Metrics ROI 106

Buffer Social

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? I don’t think so. His secret?

Organization 108

Organization Flipboard Social Media Company 108

yMarketingMatters

MARCH 30, 2014

You can manage content through 3rd party social media management dashboard like Hootsuite. You can also request a copy of the recommendations that were present as of March 4, 2014. The recommendations will be available through Customer Support until Friday, May 30, 2014.

LinkedIn 223

LinkedIn Products Real Estate Repository 223

Buffer Social

SEPTEMBER 20, 2017

This post originally published on July 16, 2014. I’d imagine that a social media marketing strategy could feel the same way. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself. If you need a social media marketing plan, start here.

Social Media 112

Social Media Strategy How To Marketing 112

Buffer Social

JUNE 30, 2017

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. How people use social media has changed as well. Let’s dive in!

Social Media 111

Social Media MySpace Hashtag News 111

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. Lesson 1: There are no social media experts.

Influencer 85

Influencer Social Media Hubspot Travel 85

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 123

How To Social Media Management Metrics Team 123

Webbiquity SMM

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.”

B2B 154

B2B Research Twitter Marketing 154

agora pulse

AUGUST 19, 2020

Here’s a look at what each offers social media managers and digital agencies. The definition of content curation is the process of gathering existing information like blogs, social media posts, or, ebooks written by other people or brands and sharing it with your brand’s followers. What is content curation?

Curation 130

Curation Content Curata Flipboard 130

Hootsuite

APRIL 20, 2021

Social media is ultimately for people, not robots — which means getting true engagement requires appealing to what people like. Well, the hunch of many a social media manager is that pictures of people perform better than those without. …and social science seems to agree. Sorry, landscape photogs.).

Instagram 140

Instagram Astroturfing HootSuite Sample 140

Ari Herzog

FEBRUARY 9, 2014

The word conjures a plethora of definitions, analogies, and examples. By way of example, look at five influencers on my list. Here are their recent tweets… Kim Garst is chief executive of a social media consultancy and tweets to an audience of 210,000 people. You might think of power or authority or leadership.

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Influencer Startup Curation Social Media Management 126

Mindjumpers

APRIL 12, 2016

In the early days of social, Facebook optimised content based on engagement, meaning that if users clicked on a piece of content, it received a higher ranking in newsfeeds. Social Media Trends, Prospects, and Challenges in India. This is more than just a case of ‘test and learn’ or refining what has already been done.

Brands 100

Brands Feed Feedly Publishing 100

Keyhole.co

NOVEMBER 10, 2020

Marketers are constantly in search of actionable insights to improve their social media strategies. You’ve likely turned to how-to blogs, attended webinars, and subscribed to newsletters for newer and better social media insights. Twitter Analytics are the perfect example. Sprout Social.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Buffer Social

MARCH 19, 2018

But as a busy social media manager, it can be difficult to find the time to consistently post to Instagram. Learning how to schedule Instagram posts is one of the biggest time savers and productivity hacks for social media managers today. Consistency plays a key role in social media success.

Instagram 106

Instagram How To Notification Hashtag 106

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. 33% switched hotels.

Travel 40

Travel Class Social Media Hotels 40

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Developing a Social Media Strategy.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Keyhole.co

APRIL 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. And while these are all great resources, the most valuable insights are most often found directly within your social data.

Analytics 52

Analytics Twitter Data How To 52

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

Social Media 40

Social Media Avatar Social Networking Compete 40

Keyhole.co

JANUARY 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. And while these are all great resources, the most valuable insights are most often found directly within your social data.

Analytics 52

Analytics Twitter Metrics HootSuite 52

Ignite Social Media

MAY 24, 2016

music festival in 2014 (according to Nielson Music), and of that number, 14. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. EXAMPLES OF BRANDS WHO DID IT RIGHT AT #COACHELLA 2016: Cupcake Vineyards. Think: Travel + Transportation. Hospitality.

Engagement 110

Engagement Brands Hashtag Eventful 110

Keyhole.co

OCTOBER 10, 2023

But even if you’re just a small business or growing startup, you’re probably going to get hundreds of brand mentions monthly from review sites, blog posts, and social media. Naturally, they took to social media in droves to air their frustration and chastise Expedia Canada. Enter brand sentiment analysis!

Sentiment 52

Sentiment Analysis Brands How To 52

agora pulse

OCTOBER 20, 2016

Now from that jump, I am going to make one last little hop; each of these companies churning out content most likely also has a Facebook Page, as Facebook is the most popular social media network. In 2014, we again read about third party apps, this time in the Facebook Newsroom. Collaborate with Team Members. Make Easy Edits.

Publishing 60

Publishing Case Study Facebook Study 60