Convince & Convert

OCTOBER 21, 2014

Few marketers would use the term “child’s play” to describe traditional marketing techniques. Marketers in all industries want a piece of the Gen Z pie, but few actually know what to do about it. As the metrics come pouring in, however, the answer becomes more obvious: Adjust your marketing efforts to Gen Z buying preferences.

YouTube 157

YouTube Tips Authentication Loyalty 157

Ignite Social Media

OCTOBER 28, 2019

Depending on your business objectives, social media marketing can wear multiple hats. the number of times your engagement with a customer on your social channels has resulted in a positive experience with the brand). Taking a proactive approach to customer care will help your brand build loyalty, advocacy, and repeat purchase.

Communities 92

Communities Class Loyalty Metrics 92

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. million LEGO’s adjunct and spinoff social media accounts also boast engaging content and thousands of followers.

Construction 52

Construction Social Media Strategy Collaboration 52

Janet Fouts

AUGUST 18, 2014

It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation. I recently had an issue with a purchase at Whole Foods market. No big deal really, but I expressed my disappointment online.

Strategy 165

Strategy Tools Social Media Management Loyalty 165

Twist Image

FEBRUARY 14, 2014

Suddenly, because all of the things that people think, like, share and create was made public, brands figured that they could suddenly engage and connect with anyone who makes mention of their favorite bubbly sugar water. What are we seeing suddenly that should make us rethink branding in 2014? brand loyalty. content marketing.

Brands 101

Brands Loyalty Advertising Embedding 101

Sprout Social

APRIL 21, 2020

Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second. To address this concern, marketers turn to social data. Approach your strategy with an audience-first mindset. Level up by putting new ideas to the test.

How To 123

How To Social Media Management Metrics Team 123

Convince & Convert

JUNE 13, 2014

” His expectations were admittedly low, but by blowing him out of the water with fast, helpful service, Google maintained a customer and gained his undying loyalty. via Ahalogy 2014 Pinterest Media Consumption Study Of course, introducing ads to a social platform is never popular. Richard Branson. See you next week!

Social Media 143

Social Media Tumblr Loyalty Study 143

Buffer Social

NOVEMBER 20, 2018

When Tommy Williams was growing up in Austin Texas, he probably didn’t think his love for cooking and local farmers markets would lead to starting a nationally-recognized food brand. In 2014, Tommy’s Superfoods was born. Tommy’s Superfoods needed a way to simultaneously increase brand recognition and brand loyalty.

Hashtag 100

Hashtag Campaign Brands Retail 100

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. Embrace Community Marketing.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Convince & Convert

JUNE 12, 2014

pic.twitter.com/LFjz0y5gCt — Purdue Athletics (@PurdueSports) June 4, 2014 Purdue University students who purchase a VIP Card, a special kind of ticket that allows access to all home football and basketball games, plus other athletic events, through June 10 will be invited to send in a photo to be featured on the team’s official helmet.

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Team Features Sports Case Study 149

Convince & Convert

APRIL 10, 2015

These days, mobile strategy is an imperative for marketing departments across every industry. This way, you engage them with service instead of making them ask for it. Rethink the window shopping experience for mobile , and make it as engaging as possible to lock in the sale. Punch-Card Loyalty. Window Shopping.

Mobile 60

Mobile Strategy Loyalty SMS 60

Hootsuite

JUNE 25, 2019

And to make things easier, we’ve sorted them by objective, from increasing engagement to generating leads. 7 Social media contest ideas to increase engagement. The classic “like and/or comment to win” is a tried and true way to increase engagement. If you’re looking for platform-specific guides, don’t fret. Share or RT to enter.

Examples 111

Examples Social Media Instagram Hashtag 111

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Christine Priester, VP, Marketing. . . . . Christine Bon, Manager Digital Marketing & Communication. . . . Our Story Tellers.

Health Care 108

Health Care Case Study Study Campaign 108

Proactive Report

DECEMBER 2, 2013

2014 will see more emphasis on reporting PR results. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. This new market is driving revenue 3x faster than their old business model. Build an engaged community.

ROI 69

ROI Case Study Health Care Insurance 69

Convince & Convert

DECEMBER 11, 2015

As a result, most marketers phone it in, and most customers are unimpressed. highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Get more content like this, plus the very BEST marketing education, totally free.

Campaign 60

Campaign List Tips Embedding 60

Keyhole.co

OCTOBER 10, 2023

One of the ways you can become better acquainted with your target market and discover their needs, wants, expectations of, and reservations about your brand and its products is through customer sentiment tracking. Your analysis can reveal what your target customers value. The brand’s net positive sentiment dropped from 23% to -4%.

Sentiment 52

Sentiment Analysis Brands How To 52

Sprout Social

NOVEMBER 15, 2016

In fact, social media’s influence runs deeper than customer engagement. Departments like sales, human resources, product development and market research are launching successful campaigns. These objectives should align with your broader marketing strategy and business goals. Engaging in a Regulated Industry.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Christine Priester, VP, Marketing. . . . . Christine Bon, Manager Digital Marketing & Communication. . . . Our Story Tellers.

Health Care 40

Health Care Case Study Study Campaign 40

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Marketers spent more than $8.3 Social Media for Business by the Numbers.

Social Media 40

Social Media Avatar Social Networking Compete 40

Pam Moore

DECEMBER 11, 2016

If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. If you are interested in how you can best prepare your content marketing for success then you have landed on the right blog post and podcast today.

Template 167

Template Templates Content NewsCred 167

Buffer Social

JUNE 6, 2018

Social media is as much about engagement with other people as it is about sharing content. Here are just a few reasons why social media engagement is a vital part of any social media marketing strategy. In 2017, Buzzsumo analyzed 880 million Facebook posts and uncovered a sharp decline in engagements.

Social Media 111

Social Media Engagement Marketing How To 111

Hootsuite

MAY 26, 2021

Think it’s the same as social media marketing ? Social selling is the practice of using a brand’s social media channels to connect with prospects, develop a connection with them and engage with potential leads. When you do that, you’re more likely to build trust and loyalty. Are you already engaged in social selling?

HootSuite 145

HootSuite How To B2B LinkedIn 145

Keyhole.co

DECEMBER 19, 2023

Gymshark’s marketing strategy is one of the key reasons for its rapid success. Let’s dive into Gymshark’s marketing strategy. So, Gymshark’s marketing strategy makes use of these phrases as hashtags. This was in 2014, and it was just the start. Instagram: 6.7 million Facebook: 2 million YouTube: 503K Twitter: 368.7K

Strategy 52

Strategy Influencer Social Media Meme 52

Hootsuite

SEPTEMBER 7, 2022

That means a marketing plan in the lead-up to Black Friday so that you can capture your customers’ attention and get them excited for your online sales. We ran an experiment a few years back and found that having an active, engaged social media presence reflects well on your search ranking. Influencer marketing is a powerful tool.

Strategy 105

Strategy Discount How To Retail 105

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). Marketing Pilgrim ). 90% of companies with 100 or more employees use social media in their marketing mix. MindJumpers ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Buffer Social

APRIL 5, 2017

Before becoming a marketer, Brian sold insurance. We’re a team of eight Buffer marketers , with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week. Many of us fell into marketing, accidentally or on purpose. Does this resonate with your marketing experience?

Marketing 108

Marketing Diagrams Skills How To 108

Sprout Social

NOVEMBER 7, 2019

This can even include your post archives, and tweets your company (and past marketers) may have published years ago. Back in 2014, Twitter gave users the ability to search through every tweet that has ever been sent, making it just as important to keep up with your past content as your present content. How to search Twitter history.

Twitter 93

Twitter How To Hashtag Loyalty 93

Sprout Social

OCTOBER 13, 2022

Social marketers know creating viral posts isn’t their most important goal. Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. We’ve found that the brands whose viral marketing achieves long-term, sustainable growth follow these nine principles. AMAZING NEWS!

How To 140

How To UGC Authentication Campaign 140

Rebekah Radice

APRIL 11, 2016

Who is your target market? What’s their social media engagement and conversational style? Once you’ve defined who you’re speaking with and marketing to, the rest will feel like a breeze. In that, businesses establish themselves as an authority in their specific niche through quality (and engaging) content.

Sites 114

Sites Social Media How To LinkedIn 114

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” And 92% of small businesses say that social media is an effective marketing technology tool.

Social Media 207

Social Media ROI B2B Marketing 207

Buffer Social

AUGUST 18, 2016

And half the battle of organizing an event is marketing it. When it comes to the marketing channels that drive attendance, hype, and engagement, social media is right near the top. Best of all, social media event marketing isn’t as time-consuming as you may think. You can do it! Social media can help get you there.

Eventful 40

Eventful Social Media Data How To 40

Buffer Social

JULY 22, 2020

We then added some focused marketing, and over the course of the first year gained thousands of active users of the product. As a result, by 2014, our growth started to plateau and we felt we reached the upper limits of how successful Buffer could become with this approach.

Products 93

Products Small Business Team Price 93

Convince & Convert

APRIL 16, 2014

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. Focus on being useful.

Strategy 160

Strategy Tips Case Study Instagram 160

Sprout Social

SEPTEMBER 7, 2023

And we’ll outline how decentralized social media could impact marketers. If you were to join a decentralized social media platform, you could send messages and engage with users across networks. But before marketers join in, you’ll need to understand the current landscape. What is decentralized social media?

Social Media 117

Social Media Open Source Marketing Microblogging 117

Convince & Convert

JULY 23, 2015

Using BuzzSumo, we pulled all the English-language headlines between April 2014 and April 2015. Here, we’ll look at four key insights that will help you create a headline that ensures your readers’ engagement extends throughout your content. Get more content like this, plus the very BEST marketing education, totally free.

BuzzStream 60

BuzzStream Patterns Analysis LinkedIn 60

Convince & Convert

MAY 19, 2014

My friends over at Social Media Examiner just released their 2014 Social Media Marketing Industry Report. It’s a survey of 2,800 marketers from around the world, asking about their attitudes and plans for social media usage. This is the 6th annual version of this report, and I recommend you grab yourself a copy right here.

Statistics 167

Statistics Social Media Loyalty Mobile 167

Webbiquity SMM

APRIL 29, 2014

Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. Convergence: Merging Disciplines Between PR and Marketing by InNetwork. Integrated Marketing: The Magic Formula for Success by Blue Kite Marketing. email marketing. email marketing.

Brands 204

Brands SEO Press Release Engineering 204