Twist Image

FEBRUARY 14, 2014

What are we seeing suddenly that should make us rethink branding in 2014? Here are four different types of brand new content that all marketers need to read, watch and think about before they go out develop their next Pinterest or Vine strategy: Are Consumers "Falling Out of Love" With Brands? brand loyalty. content marketing.

Brands 101

Brands Loyalty Advertising Embedding 101

Janet Fouts

AUGUST 18, 2014

It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation. I recently had an issue with a purchase at Whole Foods market. No big deal really, but I expressed my disappointment online.

Strategy 165

Strategy Tools Social Media Management Loyalty 165

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. Read on to learn how LEGO’s marketing strategy works like clockwork. DC movies and LEGO? LEGO Death Star?

Construction 52

Construction Social Media Strategy Collaboration 52

ProBlogger

AUGUST 12, 2014

Every year, tech companies continue to roll out dazzling new smartphones and tablets into the market. Mobile Revolutionizes Marketing and More. Mobile devices have also caused a marketing revolution. Business Led by Technology: How Mobile Commerce is Dominating Total eCommerce Activity in 2014.

Mobile 46

Mobile Activities Banking Discount 46

Convince & Convert

JUNE 13, 2014

” His expectations were admittedly low, but by blowing him out of the water with fast, helpful service, Google maintained a customer and gained his undying loyalty. via Ahalogy 2014 Pinterest Media Consumption Study Of course, introducing ads to a social platform is never popular. Richard Branson. See you next week!

Social Media 142

Social Media Tumblr Loyalty Study 142

Myrland Marketing

JUNE 12, 2014

They are one of the primary topics of interest these days among law firm leaders, including lawyers, legal marketers and others in executive management, not to mention those clients on the receiving end of these proposed arrangements. Nancy Myrland (@NancyMyrland) June 5, 2014. Nancy Myrland (@NancyMyrland) June 5, 2014.

Proposal 75

Proposal Conference Discount Loyalty 75

Ignite Social Media

MAY 16, 2016

With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement. Instagram Discovery and Caption Editing -(November 2014). Care is the new face of marketing. Don’t just “do” social media.

Engagement 109

Engagement Social Media Class Loyalty 109

Convince & Convert

JUNE 12, 2014

pic.twitter.com/LFjz0y5gCt — Purdue Athletics (@PurdueSports) June 4, 2014 Purdue University students who purchase a VIP Card, a special kind of ticket that allows access to all home football and basketball games, plus other athletic events, through June 10 will be invited to send in a photo to be featured on the team’s official helmet.

Team 148

Team Features Sports Case Study 148

Buffer Social

JULY 20, 2017

When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is often seen as a solution to every marketing problem. Then, we hit content shock. Low organic reach and referral traffic.

Social Media 112

Social Media Engagement Brands Airlines 112

Buffer Social

NOVEMBER 20, 2018

When Tommy Williams was growing up in Austin Texas, he probably didn’t think his love for cooking and local farmers markets would lead to starting a nationally-recognized food brand. In 2014, Tommy’s Superfoods was born. Tommy’s Superfoods needed a way to simultaneously increase brand recognition and brand loyalty.

Hashtag 100

Hashtag Campaign Brands Retail 100

Sprout Social

APRIL 21, 2020

Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second. To address this concern, marketers turn to social data. In 2014 we launched #MyMadcap. Approach your strategy with an audience-first mindset.

How To 124

How To Social Media Management Metrics Team 124

Sprout Social

MAY 24, 2016

Marketing fads come and go, but a tried and true tactic for driving engagement is a Twitter contest. It’s an easy way to reward brand loyalty and pick up some new followers or leads along the way. Every marketing campaign needs clear objectives, especially with contests. — Chegg (@Chegg) January 6, 2014.

Engagement 85

Engagement Twitter Guidelines How To 85

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. Embrace Community Marketing.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Convince & Convert

APRIL 10, 2015

These days, mobile strategy is an imperative for marketing departments across every industry. Punch-Card Loyalty. But the loyalty punch card promising one free sandwich for every 10 purchased doesn’t suit today’s customer, and frankly, neither does the “My [insert company name]” card swiped at the register.

Mobile 60

Mobile Strategy Loyalty SMS 60

Proactive Report

DECEMBER 2, 2013

2014 will see more emphasis on reporting PR results. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. This new market is driving revenue 3x faster than their old business model. Proving Value.

ROI 69

ROI Case Study Health Care Insurance 69

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Christine Priester, VP, Marketing. . . . . Christine Bon, Manager Digital Marketing & Communication. . . . Our Story Tellers.

Health Care 108

Health Care Case Study Study Campaign 108

Diva Marketing Blog

DECEMBER 22, 2013

Continuous listening -> learning -> understanding -> results in trust -> leads to loyalty -> leads to the cash register bells ringing. And every time a cash register bell rings a marketer gets a bonus or gets to keep her job (!). A classic Diva Marketing Holiday Post. ' Video is well done and worth a watch. .

Social Media 67

Social Media Airlines Film Foursquare 67

Convince & Convert

DECEMBER 11, 2015

As a result, most marketers phone it in, and most customers are unimpressed. highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. 3. ” to share with our audience, and it never once talks about video marketing.

Campaign 60

Campaign List Tips Embedding 60

Hootsuite

JUNE 25, 2019

Enter for a chance to win one $50 Whole Foods Market gift card plus a variety pack of three Mi Nina Tortilla chips sure to make the [unofficial] first weekend of the summer a fiesta to remember???????? This promotion is in no way sponsored, endorsed, administered by or associated with Instagram or Whole Foods Market. To enter: 1.

Examples 111

Examples Social Media Instagram Hashtag 111

Keyhole.co

OCTOBER 10, 2023

One of the ways you can become better acquainted with your target market and discover their needs, wants, expectations of, and reservations about your brand and its products is through customer sentiment tracking. Your analysis can reveal what your target customers value. The brand’s net positive sentiment dropped from 23% to -4%.

Sentiment 52

Sentiment Analysis Brands How To 52

Devumi

JULY 11, 2014

Twitter is now being looked to more and more as a place where marketers build lasting relationships with customers, but will it help you with your overall online customer support and research goals? Social groups can help you fit the person into a target market or group. Kai Thrun (@KaiThrun) April 2, 2014.

Research 60

Research Twitter Small Business Sentiment 60

Buffer Social

MAY 12, 2016

But once a network hits critical mass, organic reach drops and the key marketing opportunities tend to be through paid channels. For brands and marketers, it’s essential to keep tabs on how networks are changing and evolving as they grow. Therefore, Facebook would fail without their continued use and customer loyalty.”

Social Networking 75

Social Networking MySpace Study Instagram 75

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Christine Priester, VP, Marketing. . . . . Christine Bon, Manager Digital Marketing & Communication. . . . Our Story Tellers.

Health Care 40

Health Care Case Study Study Campaign 40

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. These objectives should align with your broader marketing strategy and business goals. Social media ROI is what your business gets back from the time, money and resources you’re putting toward social media marketing.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Pam Moore

DECEMBER 11, 2016

If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. If you are interested in how you can best prepare your content marketing for success then you have landed on the right blog post and podcast today.

Template 167

Template Templates Content NewsCred 167

Buffer Social

APRIL 5, 2017

Before becoming a marketer, Brian sold insurance. We’re a team of eight Buffer marketers , with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week. Many of us fell into marketing, accidentally or on purpose. Does this resonate with your marketing experience?

Marketing 108

Marketing Diagrams Skills How To 108

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

Social Media 229

Social Media Hubspot B2B Marketing 229

Hootsuite

MAY 10, 2021

Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Depending on the industry, companies may also run separate accounts for support, marketing, different verticals, divisions, and even recruitment.

Examples 145

Examples Company Social Media Apparel 145

Sprout Social

AUGUST 23, 2016

One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Marketers spent more than $8.3 Social media for business is a necessity just like paid ads, flyers and other traditional marketing efforts. It’s time to do away with the old mindset and outdated views of marketing.

Social Media 40

Social Media Avatar Social Networking Compete 40

ProBlogger

JANUARY 28, 2014

Fame, Fortune and Helping People in 2014. People can actually see your loyalty which increase trust and b. In premium beverage land, it’s ALL about the marketing and PR game. A while back, a reader over at the answers community mentioned how big Flippa would be in 2014, so I went ahead and did some basic research.

Adsense 43

Adsense Domain Name eBook Blogger 43

Hootsuite

MAY 26, 2021

Think it’s the same as social media marketing ? When you do that, you’re more likely to build trust and loyalty. LinkedIn first introduced the concept of the SSI back in 2014. Authenticity builds trust — and that, in turn, can become customer loyalty. 96% of B2B content marketers use LinkedIn for organic marketing.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Hootsuite

SEPTEMBER 7, 2022

That means a marketing plan in the lead-up to Black Friday so that you can capture your customers’ attention and get them excited for your online sales. Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since. Influencer marketing is a powerful tool. billion in sales.

Strategy 105

Strategy Discount How To Retail 105

Keyhole.co

DECEMBER 19, 2023

Gymshark’s marketing strategy is one of the key reasons for its rapid success. Let’s dive into Gymshark’s marketing strategy. So, Gymshark’s marketing strategy makes use of these phrases as hashtags. This was in 2014, and it was just the start. Instagram: 6.7 million Facebook: 2 million YouTube: 503K Twitter: 368.7K

Strategy 52

Strategy Influencer Social Media Meme 52

Sprout Social

NOVEMBER 7, 2019

This can even include your post archives, and tweets your company (and past marketers) may have published years ago. Back in 2014, Twitter gave users the ability to search through every tweet that has ever been sent, making it just as important to keep up with your past content as your present content. How to search Twitter history.

Twitter 95

Twitter How To Hashtag Loyalty 95

Sprout Social

OCTOBER 13, 2022

Social marketers know creating viral posts isn’t their most important goal. Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. We’ve found that the brands whose viral marketing achieves long-term, sustainable growth follow these nine principles. “Make it go viral.”

How To 141

How To UGC Authentication Campaign 141

Buffer Social

JUNE 6, 2018

Here are just a few reasons why social media engagement is a vital part of any social media marketing strategy. Social media engagement increases loyalty and generates word of mouth. — Sainsbury's (@sainsburys) January 10, 2014. — Sainsbury's (@sainsburys) January 10, 2014.

Social Media 111

Social Media Engagement Marketing How To 111

Rebekah Radice

APRIL 11, 2016

Who is your target market? Once you’ve defined who you’re speaking with and marketing to, the rest will feel like a breeze. Want to connect with your target market through the power of visual marketing ? Sephora is an example of a brand that has mastered Pinterest marketing. What’s your business focus?

Sites 114

Sites Social Media How To LinkedIn 114