Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Waxing UnLyrical

JANUARY 17, 2014

January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. The result: PR is poorly integrated with the rest of marketing. is the epicenter of life. Pro or con?

Press Release 182

Press Release B2B Curation Consultant 182

Writtent Blog

MARCH 7, 2014

Yes, this is a great start, but what many of us forget is actually marketing the content we’ve written. Do you also forget “marketing” in your content marketing strategy? The steps below briefly outline what should be on your content marketing “ta-da” list. Content Marketing Online Marketing'

Syndication 95

Syndication Content Marketing Alltop 95

Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! Twitter Facebook Google+ LinkedIn Monday Roundup: A Goodie Bag of #measurePR. Here you go. measurePR transcript for July 2. Please let us know in the comments below!

Storify 216

Storify Press Release Case Study Hashtag 216

Twist Image

JANUARY 23, 2018

Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Facebook founder and brainchild, Mark Zuckerberg , just published a long post about how Facebook will be changing in the next little while. Wait, Facebook cares about our well-being? Facebook knew it had a problem.

Facebook 68

Facebook Advertising Feed Feedly 68

Keyhole.co

NOVEMBER 17, 2023

million Facebook: 40.95 Adidas Football on Facebook: 26.71 Adidas Football on Facebook: 26.71 It shows how their social media marketing for Adidas Originals ties in with the current trends of athleisure wear. They go beyond collaborations, ensuring their content marketing strategy is tailored to their audiences.

Sports 59

Sports Social Media Strategy Apparel 59

Ari Herzog

APRIL 14, 2014

At the end of the day, Twitter is a marketing tool so having more followers does create a more valuable resource for me. Because I started looking at lists in a different light in 2014 than in the past, it’s now irrelevant to me how many I follow. Same story on Google+ and Facebook. Media Productivity Facebook Twitter'

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Curation Feed Feedly List 118

Devumi

OCTOBER 24, 2014

Your business just opened a Pinterest business account and you’re wondering how to establish a Pinterest marketing strategy…that’s why you clicked on my very descriptive headline! Pinterest is a very different social media platform when compared to Twitter, with minor similarities to Facebook. Find your target market.

Strategy 113

Strategy Wikimedia Marketing How To 113

Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Centered around the theme of the Hipster Tax Crisis, H&R Block curated a series of “Hipster Tax Facts” from campaign spokesperson Kenny Mayne.

Case Study 160

Case Study Campaign Cause marketing YouTube 160

Convince & Convert

MAY 5, 2012

Late in the third quarter it's Pinterest 17, Facebook 13. Here’s the highlight: With only 1% of Facebook’s user count, Pinterest sends 13% of the traffic that Facebook does. Do your visitors from Pinterest engage in desirable, profitable behaviors at a ratio equal to or better than Twitter or Facebook?

Metrics 143

Metrics Social Media Posterous Aggregator 143

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Devumi

OCTOBER 29, 2014

They opened up the Timeline to popular tweets from people you don’t follow, a big departure from the user curated Timeline of old. This is, however, leading to a growing user base who are, *sigh*, flocking to Twitter as it begins to more closely resemble the Facebook they know. — Reid Wiseman (@astro_reid) July 12, 2014.

News 113

News Twitter Posterous Sports 113

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. Another emerging trend that will become more prominent in 2016 is that Facebook will dominate the social landscape.

Trends 60

Trends Social Media Strategy How To 60

Socially Sorted

FEBRUARY 27, 2017

Are you looking for easy ways to Revive Your Facebook Page reach, attention and engagement? In this post I’ ll share 10 Super Simple Ways to Revive Your Facebook Page… with some strategies so simple you can do them in seconds! Facebook is hard these days. 10 Quick & Easy Ideas to Revive Your Facebook Page.

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Facebook Video Eventful Engagement 40

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. Just a year later, in 2014, it would reach only about six percent of its fans. Facebook algorithm. Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach.

Organization 108

Organization Flipboard Social Media Company 108

Buffer Social

JULY 27, 2016

If you could travel back in time to when Facebook or Instagram first started grabbing mainstream attention, knowing what you do now about the opportunity they hold for brands, you’d jump aboard, right? Something that Facebook mastered on its way to becoming a dominant mobile advertising network.

API 40

API Marketing comScore Video 40

Buffer Social

NOVEMBER 7, 2017

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. 8 Actionable Instagram Marketing Tips, Backed by 20+ Studies. According to Statista , an online market research portal, the largest user group on Instagram in the U.S. percent of U.S. Instagram users.

Study 111

Study Instagram Hashtag Research 111

Ari Herzog

FEBRUARY 5, 2016

That is where it really took off for me and I’ve continued to engage with many and built closer relationships with them on Facebook too. Lists enable me to curate my timeline with people to respond. At the end of the day, Twitter is a marketing tool so having more followers does create a more valuable resource for me.

Meeting 70

Meeting Influencer Twitter Tweetdeck 70

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. Because the travel industry relies so heavily on word-of-mouth marketing, this is one trend you can’t ignore. — Marriott Hotels (@Marriott) December 19, 2014. Find Your Inspiration.

Travel 40

Travel Class Social Media Hotels 40

Pixlee

DECEMBER 13, 2016

Since 2009, $18B in market share has shifted away from the top 25 largest brands to smaller brands. Here are five brands finding success through their consumer conscious marketing efforts, and innovative branding ideas. The appeal that sets them apart comes from unique, audience-centric, and light-hearted marketing campaigns.

Brands 41

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Convince & Convert

APRIL 7, 2015

When it comes to creating compelling content, marketing is leading the way for communication functions. Content marketing is realizing that “when you sell a product, you make a customer for a day, but when you help them, you make a customer for life” ( Jay Baer ). ” Marketing Your Communications. Insource Youtility.

How To 60

How To Yammer Metrics Statistics 60

Hootsuite

OCTOBER 27, 2021

Getting verified on Facebook can be a daunting process, but you don’t have to go into it blind. These tips on how to verify a Facebook Business Page, personal Page, or profile will help you put your best foot forward when you apply for that blue verification badge. What is Facebook verification? What Facebook verification isn’t.

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Badge Facebook Authentication HootSuite 145

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?

Social Media 245

Social Media Tumblr Marketing B2B 245

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Departments like sales, human resources, product development and market research are launching successful campaigns. Measuring Social Media ROI.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Hootsuite

JUNE 1, 2022

The photo dump is vaguely reminiscent of Facebook albums at their peak early 2010s glory. It’s a phenomenon that rejects perfection and takes the pressure off of posting (or at least, it’s supposed to—no one can tell how long you spent actually curating your photo dump). The post What is a Photo Dump and Why Should Marketers Care?

HootSuite 106

HootSuite Marketing Construction Meme 106

ProBlogger

AUGUST 24, 2014

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. While AuthorRank hasn’t officially been implemented by Google as a ranking factor, the idea behind it has already been implemented across digital marketing platforms universally.

Content 54

Content Metadata How To URL 54

Sprout Social

AUGUST 23, 2016

One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Marketers spent more than $8.3 Social media for business is a necessity just like paid ads, flyers and other traditional marketing efforts. It’s time to do away with the old mindset and outdated views of marketing.

Social Media 40

Social Media Avatar Social Networking Compete 40

Keyhole.co

DECEMBER 19, 2023

Gymshark’s marketing strategy is one of the key reasons for its rapid success. million Facebook: 2 million YouTube: 503K Twitter: 368.7K Let’s dive into Gymshark’s marketing strategy. So, Gymshark’s marketing strategy makes use of these phrases as hashtags. This was in 2014, and it was just the start. Instagram: 6.7

Strategy 52

Strategy Influencer Social Media Meme 52

ProBlogger

NOVEMBER 17, 2011

Publication date: 2014. Marketing: Publishers claim they do a lot of marketing for you. She asked them, “what marketing did you do for James Altucher’s book? Ultimately, authors (unless you are, for example, Stephen King) have to do their own marketing for books. That’s laughable.

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Publishing Blogger Proposal Curation 47

Webbiquity SMM

DECEMBER 17, 2013

Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics?

Tips 203

Tips Flipboard Content Screencast 203

Waxing UnLyrical

DECEMBER 19, 2014

Here’s what I said to Mark (minor edits that don’t impact the meaning of what I wrote): 2014 was a very interesting year for my business. So, for example, in the past you would have seen me live-tweet ad nauseam from, say, a marketing conference, or be online all of my weekend waking hours.

Curation 258

Curation Consultant Social Media Activities 258

Webbiquity SMM

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. 12 Facebook Statistics and Facts. Ber|Art ).

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Unmetric

SEPTEMBER 27, 2019

Facebook has over 80 million active business pages and statistics show that over 2 billion people can be reached through Facebook ads. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. Top brands on Facebook. Samsung – 160 million followers.

Brands 96

Brands Facebook Campaign Sports 96

Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

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Survey Content Research Curation 54

Hootsuite

SEPTEMBER 7, 2022

That means a marketing plan in the lead-up to Black Friday so that you can capture your customers’ attention and get them excited for your online sales. Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since. Influencer marketing is a powerful tool. billion in sales.

Strategy 104

Strategy Discount How To Retail 104

agora pulse

OCTOBER 20, 2016

Let’s get to bottom of the question “Do third party apps actually impact Facebook reach?”. In this article you will find not only an answer to that one question, but also solid reasoning, links to a case study and yes, Facebook’s answer to this question. Why Should I Care If Third Party Apps Impact Facebook Reach?

Publishing 60

Publishing Case Study Facebook Study 60

Convince & Convert

MAY 7, 2014

” I decided to take a look at some recent data on the relative growth from 2013 to 2014 of the leading social networking sites and services, to see if the rumors of Twitter’s demise were exaggerated, or if the service did indeed have something to worry about. population ( methodology here ), and it tells us a few things.

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Statistics Research Sample Samples 166