Convince & Convert

FEBRUARY 4, 2014

Content marketing is hot right now. Here’s to a great 2014, filled with. » Content Marketing content creation content distribution content marketing conversion optimization curation digital marketing' But just because everyone’s doing it, doesn’t mean it’s easy. The good news? You’re welcome!

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Twist Image

AUGUST 1, 2014

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. Here are the 7 deadly sins of digital marketing in 2014. Website is not responsive. A lack of mobile. The statistics don''t lie.

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Writtent Blog

MARCH 4, 2014

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program.

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Tools Content Marketing WordPress 111

Devumi

NOVEMBER 7, 2014

Pinterest content curation may just be the easiest way that you increase exposure for your brand, reach relevant new followers, and create streams of information that people come back to again and again. Pinterest content curation helps you do this in an organized fashion, and with a little help from other web users.

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Jon Loomer

JANUARY 21, 2018

In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up. Marketers, never wanting to accept a challenge to simply be better, choose instead to blame Facebook for their unfair treatment. 21, 2014: Showing more from friends. Call me cynical.

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Ignite Social Media

APRIL 2, 2020

Its origins here in the West can be traced back to 2014’s Musical.ly As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Be real — It’s the antithesis of Instagram’s heavily curated, glossy versions of ourselves. Interested in learning more?

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Devumi

JULY 4, 2014

The Twitter selfie craze can be harnessed for a powerful social media marketing campaign that truly engages your followers. Read on to discover how Twitter selfies and social content curation can impact your business positively. Use Twitter Selfies as part of Your Social Content Curation. Thank you DC!!!!

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Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. by GO Marketing.

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Strategy Content Marketing BuzzStream 226

Ari Herzog

JANUARY 8, 2014

You may not know I curate a Twitter list that includes over 300 social media managers and marketing professionals at some of the world’s most well-known organizations. — Augie Ray (@augieray) January 8, 2014. — Katy Lynch (@thekatylynch) January 8, 2014. — Wendy Harman (@wharman) January 8, 2014.

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Twitter Chemicals Sports Yahoo 185

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

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Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

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Trends Brands Marketing Influencer 78

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

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Influencer Campaign Marketing Fashion 100

Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). Image source: Marketing Profs. Image source.

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Writtent Blog

MARCH 7, 2014

Yes, this is a great start, but what many of us forget is actually marketing the content we’ve written. Do you also forget “marketing” in your content marketing strategy? The steps below briefly outline what should be on your content marketing “ta-da” list. Content Marketing Online Marketing'

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Waxing UnLyrical

JANUARY 17, 2014

January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. The result: PR is poorly integrated with the rest of marketing. is the epicenter of life. Pro or con?

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Press Release B2B Curation Consultant 182

Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. Here you go.

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Storify Press Release Case Study Hashtag 216

Convince & Convert

MARCH 31, 2015

On July 1 of 2014, the world’s biggest advertiser officially killed marketing. As part of a big reorganization at Proctor & Gamble (P&G), every marketing team was renamed “brand management” and hundreds of marketing directors shifted titles to become brand directors. Consumers don’t like to be marketed to.

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Convince & Convert

MARCH 2, 2015

His 2014 book “What Happens in Vegas Stays on YouTube” was recently nominated for a Pulitzer Prize, and he was voted the second most likable author in the world (second only to Harry Potter creator, J.K. At this point, you can benefit from curating content from your employees and customers. ” (highlight to tweet).

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Content Marketing B2B Journal 60

Devumi

OCTOBER 24, 2014

Your business just opened a Pinterest business account and you’re wondering how to establish a Pinterest marketing strategy…that’s why you clicked on my very descriptive headline! This Pinterest marketing strategy guide will give you nine steps to follow to get your Pinterest interesting. Find your target market.

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Strategy Wikimedia Marketing How To 113

Keyhole.co

NOVEMBER 17, 2023

It shows how their social media marketing for Adidas Originals ties in with the current trends of athleisure wear. They go beyond collaborations, ensuring their content marketing strategy is tailored to their audiences. To this day, collaborations with big names are one of Adidas’s best plays for their marketing strategy.

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Sports Social Media Strategy Apparel 59

Writtent Blog

JULY 10, 2013

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: Chief Marketer ).

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Statistics Mobile comScore Marketing 108

Ari Herzog

APRIL 14, 2014

At the end of the day, Twitter is a marketing tool so having more followers does create a more valuable resource for me. Because I started looking at lists in a different light in 2014 than in the past, it’s now irrelevant to me how many I follow. By following more and curating everyone, I find order in chaos.

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Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .

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Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Centered around the theme of the Hipster Tax Crisis, H&R Block curated a series of “Hipster Tax Facts” from campaign spokesperson Kenny Mayne.

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Case Study Campaign Cause marketing YouTube 160

Devumi

OCTOBER 29, 2014

They opened up the Timeline to popular tweets from people you don’t follow, a big departure from the user curated Timeline of old. — Reid Wiseman (@astro_reid) July 12, 2014. — BritishMonarchy (@BritishMonarchy) October 24, 2014. Twitter are working hard to reward their shareholders…and finally turn a profit.

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News Twitter Posterous Sports 113

Sprout Social

FEBRUARY 5, 2020

In many ways, it’s both the starting point and the end goal of Facebook marketing. However, this changed in February 2018 , so marketers who are familiar with the old way of measuring reach should be readjusted to the updated method by now. From 2012 to 2014, the organic reach of branded Facebook posts decreased by approximately 90%.

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Facebook How To Metrics Organization 145

Sprout Social

APRIL 21, 2020

Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second. To address this concern, marketers turn to social data. In 2014 we launched #MyMadcap. Schedule regular one-on-ones with marketers you work with.

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How To Social Media Management Metrics Team 125

Myrland Marketing

MARCH 27, 2014

It is the Legal Marketing Association, or LMA, annual conference, when I get to see my close friends and colleagues, make a lot of new friends, learn from some of the brightest minds in marketing, and come away even more passionate about what I do for a living. Become smarter and wiser about marketing. Forge partnerships.

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Convince & Convert

MAY 5, 2012

Pinterest has spawned a new way of consuming and searching information, and may be the poster child for the coming image-centric social Web that will make written blogs like mine look quaintly Amish by 2014. We also use Pinterest as the curation hub for our daily One Social Thing email update.

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Metrics Social Media Posterous Aggregator 143

Convince & Convert

FEBRUARY 16, 2015

iSocialFanz Tweet This A Passion for Change Brian Fanzo partnered with Daniel Newman halfway through 2014 to continue to build what Daniel had started as BroadSuite Consulting. Brian’s focus is on the media group side, working with a lot of enterprise and mid-market technology brands. See you next week!

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Apple Curation B2B Influencer 60

Writtent Blog

JULY 19, 2016

And then we will study other examples in the SEO and Marketing industry, and other industries that have similar results. The Stats Post is very easy to put together, mainly because it doesn’t require much writing… But it does require good research skills and an understanding of your market. So, you can simply curate the data.

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Case Study Study Curation Survey 40

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. So online marketers will be seen polishing their Facebook marketing skills to stay ahead of their competitors. as of June 2014.

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Trends Social Media Strategy How To 60

The Social Media Hat

APRIL 13, 2017

Back in January of 2014, a solopreneur who was building up resources for primary and secondary educators reached out to me on Google+ for some assistance. For several hours, we discussed marketing strategy and my experience. Look, I've been building websites and helping businesses with online marketing since the 1990's.

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Review Domain Name Training Course 168

Twist Image

JANUARY 23, 2018

when people spend a lot of time passively consuming information--reading but not interacting with people--they report feeling worse afterward.researchers hypothesize that reading about others online might lead to negative social comparison--and perhaps even more so than offline, since people's posts are often more curated and flattering."

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Buffer Social

JULY 27, 2016

Hitting this revenue target will rely greatly on Snapchat’s ability to spread its wings and continue to grow beyond its early adopters and increase its market share for the 35+ age range (and into the early majority). Think of it as Instagram in 2014-2015 or Facebook in 2009-2010. In a year or so, things may be different.

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API Marketing comScore Video 40

Ari Herzog

FEBRUARY 5, 2016

Lists enable me to curate my timeline with people to respond. At the end of the day, Twitter is a marketing tool so having more followers does create a more valuable resource for me. I have lists (both my own that I curated and others’ that I subscribe to) but I never correlated following someone to listing someone.

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