Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .

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Influencer Travel Marketing Instagram 65

Sprout Social

APRIL 21, 2020

Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second. To address this concern, marketers turn to social data. In events like COVID-19, your audience will be an effective barometer that guides your new focus.

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Devumi

OCTOBER 24, 2014

Your business just opened a Pinterest business account and you’re wondering how to establish a Pinterest marketing strategy…that’s why you clicked on my very descriptive headline! This Pinterest marketing strategy guide will give you nine steps to follow to get your Pinterest interesting. Find your target market.

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Strategy Wikimedia Marketing How To 113

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. So online marketers will be seen polishing their Facebook marketing skills to stay ahead of their competitors. as of June 2014.

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Trends Social Media Strategy How To 60

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Social Media Flipboard Storify Reddit 160

Buffer Social

JULY 27, 2016

Political news site, The Hill , uses Snapchat to live-snap key political events and the larger world of politics and life in DC. Think of it as Instagram in 2014-2015 or Facebook in 2009-2010. On the future of Snapchat: How Memories will affect Snapchat’s content. Memories raise the bar for quality Snaps.

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API Marketing comScore Video 40

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. Because the travel industry relies so heavily on word-of-mouth marketing, this is one trend you can’t ignore. — Marriott Hotels (@Marriott) December 19, 2014. Find Your Inspiration.

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Travel Class Social Media Hotels 40

Socially Sorted

FEBRUARY 27, 2017

For most small business owners it’s frustrating, watching their marketing efforts result in diminishing reach and results. You can also change it out regularly, so any time you have a new blog post or featured product or event… pin away! In this case, it’s her Social Boom event. Image by Shutterstock.

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Buffer Social

AUGUST 18, 2016

Taking an event from idea to sell-out is no easy feat. And half the battle of organizing an event is marketing it. When it comes to the marketing channels that drive attendance, hype, and engagement, social media is right near the top. You can do it! Social media can help get you there.

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Eventful Social Media Data How To 40

Keyhole.co

DECEMBER 19, 2023

Gymshark’s marketing strategy is one of the key reasons for its rapid success. Let’s dive into Gymshark’s marketing strategy. So, Gymshark’s marketing strategy makes use of these phrases as hashtags. This was in 2014, and it was just the start. Instagram: 6.7 million Facebook: 2 million YouTube: 503K Twitter: 368.7K

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Strategy Influencer Social Media Meme 52

Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

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Survey Content Research Curation 54

Hootsuite

SEPTEMBER 7, 2022

That means a marketing plan in the lead-up to Black Friday so that you can capture your customers’ attention and get them excited for your online sales. Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since. Influencer marketing is a powerful tool. billion in sales. Test your ads.

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Strategy Discount How To Retail 104

Convince & Convert

APRIL 16, 2014

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014.

Strategy 158

Strategy Tips Case Study Instagram 158

Unmetric

SEPTEMBER 27, 2019

The brand’s content strategy is a mixed bag that includes live events’ coverage, video clips, and images that win them a ton of engagement. The brand added more than 29 million followers since 2014, a 37.4% Campaigns ran during major sporting events like the NFL and the Cricket World Cup have performed extremely well for Pepsi.

Brands 96

Brands Facebook Campaign Sports 96

Unmetric

SEPTEMBER 27, 2019

The brand’s content strategy is a mixed bag that includes live events’ coverage, video clips, and images that win them a ton of engagement. The brand added more than 29 million followers since 2014, a 37.4% Campaigns ran during major sporting events like the NFL and the Cricket World Cup have performed extremely well for Pepsi.

Brands 72

Brands Facebook Campaign Sports 72

Webbiquity SMM

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 9 General Marketing Stats.

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NewsCred Statistics Social Media B2B 273

Sprout Social

OCTOBER 26, 2021

The job market is shifting. By showcasing employee stories, team events and other company culture touchpoints through written, audio or visual content, you give candidates a behind-the-scenes glimpse at what they can look forward to should they join your team. Recruiting has changed drastically in the past decade.

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Applications Cost Team LinkedIn 113

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. These writers face the same challenge.

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Content B2B Marketing Hubspot 60

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing. It didn’t take long for marketers to notice.

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Sherrilynne Starkie

JANUARY 11, 2014

If you are into content marketing make 2014 the year you start an editorial calendar and keep it going all year long. This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. Calendar Card (Photo credit: Joe Lanman). Stay organized. Be effective.

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Content Marketing Curation Template 319

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Choosing Your Social Networks.

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Social Media Marketing Hashtag LinkedIn 40

Buffer Social

JULY 18, 2016

If you’re anything like me, there are only a handful of things more exciting for a social media marketer than when a Tweet “goes viral.” Better yet, I hoped to determine the formula for Buffer’s most successful tweets so that I could repeat the process and share what I’ve learned with marketers everywhere.

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Keyhole.co

FEBRUARY 28, 2023

Before we get down to the specifics and show you how you can use memes and emojis the right way in your marketing, we need to make sure you understand what each of these terms mean. Now, you might wonder, what do “inside jokes” have to do with you as a marketer, and exactly how can you use memes to boost your brand? The result?

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Meme Engagement Strategy Wikipedia 52

Buffer Social

JUNE 22, 2016

For marketers, this is quite a legacy indeed. Although the discipline of marketing only emerged in the 1900s, it builds on a foundation of sales, advertising, copywriting and relationship-building that is much older. And for every brilliant marketer and thinker mentioned here, there are likely 10 more I haven’t thought of.

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Marketing Advertising Microsoft Products 75

Twist Image

MAY 5, 2015

One person streams the event from their smartphone, while others tune it. In reading about a lot of these experiences, there were a few people who said that the person streaming the event would also add in their own color commentary and - that some of these individuals - were actually better than the paid announcers for the event.

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Writtent Blog

AUGUST 3, 2016

2 Use Influencer Marketing. #3 Use Influencer Marketing. David Leonhardt is President of The Happy Guy Marketing. He’s an internet marketing expert and all-around marketing geek. Will Blunt is the founder of Blogger Sidekick , a company that helps digital marketers build authority with one-of-a-kind content.

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SEO Google Sites Engineering 0

Socially Sorted

MARCH 4, 2016

Let’s take a look at the tips and tools: 50 ShortCuts for You to Create Visual Content for Social Media Marketing. The good thing is that you also find some pretty awesome content to “curate” and share too! It can create and feed you ready-to-post designs for your social marketing. Or even Evernote. 8 Pablo.

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Social Media Content Template Templates 97