The Realtime Report

SEPTEMBER 9, 2014

From fashion to food, an increasing number of businesses are exchanging goods and services for tweets and Instagram posts in the form of modern day Social Media pop-up shops. Shoppers received the chance to pick up their favourite pieces and pay with social media.

Social Media 177

Social Media Retail Fashion Sports 177

Devumi

DECEMBER 19, 2014

2014 may go down as the Year of Instagram as the photo sharing app surpassed the 300 million user mark. Brands in 2014 have finally gotten on board with Instagram, and some exciting content has been produced over the year. The Best Brands on Instagram 2014. A photo posted by Red Bull (@redbull) on Dec 12, 2014 at 11:52am PST.

Instagram 95

Instagram Brands Apparel Hashtag 95

Mindjumpers

DECEMBER 4, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. Modi, pledged to bring about a digital wave in India, launching a campaign called Digital India. 1 with a 14% user base).

Activities 100

Activities Social Media Film Mobile 100

Socialmedia.biz

FEBRUARY 11, 2019

In today’s technologically advancing world, social media is transforming the way we share news and information. More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. Sentiment Analysis.

Social Media 88

Social Media Sentiment Analysis Study 88

Waxing UnLyrical

APRIL 13, 2016

Sharing bits of information about your business or service on social media. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. What is their profile like and how will their personality promote your campaign? Heineken 100 marketing campaign.

Influencer 100

Influencer Campaign Marketing Fashion 100

Convince & Convert

DECEMBER 23, 2014

As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. These Social Pros operate on different levels in very different fields. For example, she focuses on increasing likes and comments on Corcoran’s Instagram, in order to interact with her audience. What Story Are You Telling?

Social Media 151

Social Media Strategy Apple Analytics 151

Buffer Social

NOVEMBER 20, 2018

In 2014, Tommy’s Superfoods was born. The resulting campaign helped the business to reach more than one million people on social media and grow its email list by 22 percent. Here’s how the campaign generated these impressive results… Creating a movement to help achieve business goals.

Hashtag 100

Hashtag Campaign Brands Retail 100

Mindjumpers

NOVEMBER 17, 2015

It’s our own ever-growing global network of Local Social Media Managers around the world who help us ensure contextually relevant content through social listening, content production or response management. million users it had in 2014. Second to relevance, influencers play a key role in taking a campaign or cause viral.

Activities 0

Activities Social Media Hashtag Campaign 0

Josh S Peters

JANUARY 9, 2013

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Taking a look at the pyramid above we can see what social media is the best at and what should be the base for your social media activities.

Social Media 188

Social Media Reputation SEO Engineering 188

Rebekah Radice

JULY 20, 2015

Do you want to improve social media productivity? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: Thank you Nicole and team!

Social Media 133

Social Media Marketing Study Eventful 133

Waxing UnLyrical

NOVEMBER 3, 2014

Is social media contributing to political paralysis? Why: How has social media affected modern day politics? In this classic post, Mark Schaefer explores the positive and negative implications of “social polling.” Beth Kanter shares some revealing statistics from Twiplomacy’s 2014 study.

Consultant 170

Consultant Flickr Statistics Study 170

Buffer Social

JANUARY 25, 2018

Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends.

Social Media 111

Social Media Trends Report Survey 111

Sprout Social

FEBRUARY 25, 2021

Anyone who’s worked in social media has been called a social media guru or wizard at some point in their career. But a social marketer might be referred to as a guru or their work attributed to magic, particularly when the person giving the compliment isn’t sure why a social campaign performed so well.

Social Media Management 114

Social Media Management Marketing Collaboration Skills 114

The Realtime Report

JUNE 10, 2014

For example, @HiddenCashKS already has over 14,000 followers, despite starting about a week ago, and @HiddenCashChi (in Chicago) has earned over 14,600 followers in around two weeks. The movement started around an altruistic ideal; the original @HiddenCash bio reads “an anonymous social experiment for good.”

Twitter 175

Twitter Brands Trends Campaign 175

Mindjumpers

APRIL 25, 2014

Ever since Oreo proved to the world that their cookie was the most versatile, brands have been attempting to reach a similar level of ‘social media nirvana’. However this coveted marketing phenomenon now has a new competitor that is ready to steal the ‘audience engagement thunder’ in 2014. Real-time is not exclusively social.

Engagement 203

Engagement Tumblr Activities Communities 203

The Realtime Report

MARCH 12, 2014

For example, the Ellen selfie from the Oscars was one topic ( Advertising Age ). Oreo Cookie (@Oreo) March 10, 2014. Social Media Campaigns #eatthetweet 3-d printing Oreo realtime marketing SXSW trending topic Twitter'

Delicious 170

Delicious Trends Campaign System 170

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. Understand how a crisis spreads online to stay in control.

Data 60

Data Social Media Brands Forums 60

Buffer Social

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? I don’t think so. His secret?

Organization 108

Organization Flipboard Social Media Company 108

Buffer Social

JUNE 30, 2017

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. How people use social media has changed as well. Let’s dive in!

Social Media 111

Social Media MySpace Hashtag News 111

The Realtime Report

JUNE 18, 2014

Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life. For example, marketers and influencers can waste a great deal of time agreeing on pricing. Selections appear on the right.

Influencer 183

Influencer YouTube Campaign Price 183

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Marketing Hashtag URL 100

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Ignite Social Media

JANUARY 23, 2017

A classic example is Bud Light’s tweet from 2014. Heathrow Airport (yes, an airport) did a fantastic job of telling heartwarming stories with their holiday campaign this year showing two teddy bears traveling home for the holidays. Looking for great social strategies that work all year long? Yellow Light: Christmas.

Social Media 60

Social Media Discount Travel Brands 60

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Convince & Convert

JULY 10, 2014

Ikea in Russia, with the help of its agency, Instinct, have created the first-ever Instagram website to promote its new PS 2014 Collection. Clever tagging and a multitude of handles associated with products in the PS 2014 collection mimic a traditional website experience within the Instagram app. Social Media Case Studies'

Instagram 162

Instagram Case Study Vimeo Campaign 162

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. For example, today’s audience is much more attracted towards visual content. as of June 2014.

Trends 60

Trends Social Media Strategy How To 60

Convince & Convert

MAY 15, 2014

By now you may well have heard of Google+, and you think it is a ‘social media thing’, right? Sure, there is a social destination, but Google+ has tools for every business looking to increase engagement: a) Within their business itself, and b) To build relationships and develop loyal ‘fans’ of them and their brands.

Communities 167

Communities Google Notification Project 167

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. The question is, how can you ensure your campaigns generate clicks and revenue? For inspiration, watch this example from UNICEF.

CPM 151

CPM CPA ROI Campaign 151

The Realtime Report

JANUARY 23, 2014

Lately wild animals have been joining the fray; two recent examples include sharks off the Australian coast and African elephants. Space for Giants (@SpaceforGiants) January 20, 2014. Surf Life Saving WA (@SLSWA) January 23, 2014. Do you know of any other examples? Here’s how it’s done.

GPS 160

GPS Apparel Film Travel 160

Talkwalker SM

FEBRUARY 23, 2016

Luxury brands are relative newcomers to social media. Today, 75% of luxury shoppers use social media , according to a 2014 study by the Blackstone Digital Agency. As a preview of this case study, here are three mistakes luxury brands should avoid on social media : Mistake n°1: Post Too Much on Social.

Social Media 60

Social Media Case Study Brands Fashion 60

Keyhole.co

DECEMBER 22, 2020

Micro influencers are everyday consumers who possess a large social media following; generally between 1,000 and 10,000, though some have up to 100,000. The social media platform where you can see amazing examples of micro influencer partnerships. Have Specific Goals for Your Campaign.

Influencer 94

Influencer Instagram Tips Hashtag 94

Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Your generic holiday email just got deleted.

Campaign 60

Campaign List Tips Embedding 60

Janet Fouts

JULY 7, 2014

Some lovely examples for your amusement are below. I stuck to Twitter posts simply because they’re easier to embed, but most or all of these hashtags appear across social platforms. ” — Josh William Evans (@JoshEvans_) July 1, 2014. CLIT Fest Austin (@CLITFestAustin) February 26, 2014. BET (@BET) July 7, 2014.

Hashtag 156

Hashtag Proposal Open Source Twitter 156

Convince & Convert

MAY 8, 2014

According to the World Wildlife Fund , “The emphasis of this new campaign is to underline that if we don’t take action in real life, these species will disappear for real.” These examples provide more insight into how brands could use Snapchat’s new Chat feature. Social Media Case Studies'

Brands 167

Brands Case Study Upcoming Forums 167

Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Created with the goal of showing the more fun side of H&R Block, the campaign is targeted at raising awareness with millennials.

Case Study 162

Case Study Campaign Cause marketing YouTube 162

Unmetric

AUGUST 2, 2019

While there are several reasons for the brand’s steady growth on Instagram, the regular campaigns run by Nike account for a major increase in fan growth. The brand added 62 million followers since 2014, a 1,343% growth in followers which is almost 32,000 followers added per day. Louis Vuitton – 33 million followers. Varying scales.

Instagram 155

Instagram Brands Fashion Sports 155

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 122

How To Social Media Management Metrics Team 122