Hootsuite

FEBRUARY 24, 2021

While those who work in social may be disproportionately called upon to justify costs, building a sound business case is good practice. Align your social media strategy with business objectives, track performance metrics, and prove your return on investment. Social media managers get asked this question a lot.

Questions 141

Questions Social Media HootSuite Marketing 141

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. The mean (half of accounts scoring higher and half lower) social ratio is 4.4, social ratio. Image credit: CMI.

B2B 154

B2B Research Twitter Marketing 154

Sprout Social

MAY 8, 2017

Social media marketing spending in the US is expected to more than double from $7.52 billion in 2014 to $17.34 A key to justifying your social media work is setting up measurable goals that can showcase improvements in your digital presence. You want a goal that has one or more metrics. Identify Your Goal Metrics.

Social Media 108

Social Media How To Metrics ROI 108

Sprout Social

APRIL 21, 2020

Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second. If you’re pivoting your messaging during a global crisis or your brand just wants to mix it up, it’s time to tap into that innate adaptability.

How To 125

How To Social Media Management Metrics Team 125

Hootsuite

NOVEMBER 18, 2015

In fact, social networks have made a point of ensuring that analytics are simple and digestible for everyone, whether it’s your first day on the job or you’re the CEO. Whether you Tweet once a day or 50 times a day, the social network gathers information around your messaging and your audience. Impressions over time.

Metrics 40

Metrics Analytics Twitter Module 40

Social Media Strategery

JANUARY 6, 2014

As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. We use tools like Sysomos and Radian6 to track millions of social media posts. We use social network analysis to determine how messages flow from one person to another. Here are 20 more. And another 10 more.

Sysomos 134

Sysomos Radian6 Data Analysis 134

Unmetric

JULY 17, 2016

We’ve just rolled out a brand new feature on the Unmetric Analyze platform. Users will now be able to see the Reach and Impressions on any brand Facebook Post at any given time. The numbers for Reach and Impressions will be displayed along with other engagement metrics for Posts published starting July 1, 2016, onwards.

Data 60

Data Facebook Metrics Social Media Management 60

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Video Marketing Influencer 78

Buffer Social

JUNE 6, 2018

At Buffer, we think a lot about the future of social media. It started as a way for friends to connect online, evolved into a broadcasting channel, and is now a place for brands to provide personalized, human experiences with their audience and customers. It’s why we call it “social” media. Floundering for an explanation!

Social Media 111

Social Media Engagement Marketing How To 111

Convince & Convert

JANUARY 5, 2014

Being a great writer was formerly a key characteristic of many social pros, as being able to coherently write in 140 characters isn’t as easy as it appears. Today, with every social network embracing visuals and multi-media, being able to represent the brand visually is absolutely critical. Statistical Analysis.

Skills 167

Skills Social Media Patterns Class 167

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Therefore, fake followers only serve to hurt brands in the long run. Overselling.

Social Media 100

Social Media Marketing Hashtag URL 100

Social Media Marketing

JUNE 5, 2013

Once again, political upheaval is seeing traction from social media over local media - this time in Turkey. India is seeing the benefit of social advertising for branding , according to the Ernst & Young Social Media Marketing: India Trends Study 2013 report. Hubspot has the answer.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Hootsuite

MAY 26, 2021

Think of social selling as modern relationship-building. Actively connecting with potential customers on social media can help you be the first brand a prospect considers when they’re ready to make a purchase. What social selling is not. Are you already engaged in social selling? Don’t just take our word for it.

HootSuite 145

HootSuite How To B2B LinkedIn 145

The Social Media Hat

MAY 6, 2016

In fact, latest research puts this number at 122% more per ad unit than in 2014. According to the social network itself, these new-look column ads are: "29% more effective at attracting views (noticing the ad). Post date: Friday, May 6, 2016 - 7:00am Tags: Social Media Marketing Facebook Advertising.

Facebook 153

Facebook Feed Feedly News 153

Idaconcpts

JUNE 4, 2014

After all—knowing that we need a website and a social media presence is old news. Just look at how often Google changes the rules and metrics for SEO! Branding needs to be universal. There are ways to use even the most niche social networks to your advantage. At the same time, though, the web moves fast.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. We’ve worked mostly with national and international brands.

Influencer 85

Influencer Social Media Hubspot Travel 85

Keyhole.co

DECEMBER 7, 2020

You can currently get this type of social shopping capability on Facebook, Instagram, and Pinterest. Twitter introduced the buy button in 2014 but then decided to ditch it in 2017. Taking advantage of this, Pinterest allows brands to create rich pins where people can learn more about a product. Facebook Shopping.

Social Media 80

Social Media UGC Hashtag Instagram 80

Writtent Blog

MARCH 7, 2014

You can add more – Pinterest and StumbleUpon can be great additions to your main social networks list. There are quite a few user-friendly content marketing tools out there that make social sharing very simple: Hootsuite – for post scheduling and sharing in social networks. Social Media Today.

Syndication 95

Syndication Content Marketing Alltop 95

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. Considering TweetDeck is specifically tailored for Twitter, it may not be the best tool for those looking to simultaneously manage various social networks in one place. However, there are a couple unique features that set Sprout Social apart.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Sprout Social

NOVEMBER 15, 2016

A social media strategy is a summary of everything you plan to do and hope to achieve for your business through the use of social networks. Start by creating a list of social media objectives and goals. Turning Employees Into Brand Advocates. What better group to represent your brand than the people who define it?

Social Media 40

Social Media ROI Loyalty Social Networking 40

Buffer Social

JUNE 12, 2016

Follower count is often considered one of the vainest of vanity metrics. Follower count is one of the metrics we keep a close eye on with our social media reports and audits. You can apply this pyramid to most other social networks, too, with a few tweaks (e.g., reporting is greater on Twitter than other networks).

Twitter 81

Twitter Strategy Instagram Facebook 81

Viper Chill

APRIL 7, 2014

Even though they dropped off the radar slightly, the SSL certificates niche is still an industry I watch with great interest because it’s one where big brands can get away with doing pretty much anything they want (unless someone calls them out on it?). Mothercare , the worldwide maternity brand. PeruRail, a luxury train service.

Widget 85

Widget Google SEO Badge 85

Sprout Social

JULY 19, 2016

Like Pages as a Brand. Easily one of the most overlooked Facebook features is the ability to Like other Pages as your brand. But it’s a great way to support partners and sister brands, as well as other businesses. If you’ve been Liking Pages as your brand, your News Feed should be full of interesting content.

Features 40

Features Facebook Marketing Notification 40

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

ProBlogger

AUGUST 24, 2014

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. As a writer, it is essential that you are taking advantage of every opportunity you have to turn yourself into a developed brand. . If not, you should. Sharing is Caring.

Content 54

Content Metadata How To URL 54

Webbiquity SMM

FEBRUARY 10, 2015

.” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels? Do consumers actually listen to brands? 68% of U.S. DashBurst ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Social Media Marketing Guides.

Social Media 245

Social Media Tumblr Marketing B2B 245

Sprout Social

OCTOBER 26, 2021

As a generation of digital natives enter the workforce and Millennials transition into leadership positions, social media will continue to be an important source for employers sourcing new talent. Social media recruiting through employee advocacy and referrals could allow companies to tap into brand new spheres of talent.

Applications 114

Applications Cost Team LinkedIn 114

Viper Chill

APRIL 15, 2014

One of the reasons I loved the movie The Social Network is because it really dug into the beginning of Facebook. Aaron is someone even more frustrated than me with Google’s favourable treatment with big brands compared to small-time webmasters. A Fiery Start That Pissed of All Their Competitors.

SEO 91

SEO Widget How To Retail 91

Webbiquity SMM

FEBRUARY 25, 2014

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. Are You Pumping Up Your Google Plus Strategy in 2014? ” And it’s free. ” And it’s free.

Google 198

Google Yammer Social Networking SEO 198

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform. .”

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

NOVEMBER 12, 2013

How can marketers help their organizations move from “social media marketing” to “social business”? What role does social play in a brand’s overall online visibility? How does social media use differ in B2B vs. B2C companies? Social Media Today ). Social Media Today ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Infographic: Social Media ROI Statistics by Digital Buzz.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Convince & Convert

MAY 19, 2014

My friends over at Social Media Examiner just released their 2014 Social Media Marketing Industry Report. It’s a survey of 2,800 marketers from around the world, asking about their attitudes and plans for social media usage. It’s not a social network, it’s a content network with a comments layer.

Statistics 166

Statistics Social Media Loyalty Mobile 166