Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! And don’t forget to mark your calendars for the first chat of 2014, when Eric Wittlake , who publishes the incredibly smart blog B2B Digital Marketing , will be our special guest.

Storify 216

Storify Press Release Case Study Hashtag 216

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Convince & Convert

JANUARY 23, 2015

Publish Content on LinkedIn. Second, do use LinkedIn to publish content. Viveka recommends publishing both on your website and via LinkedIn, “Because LinkedIn disseminates information so much more efficiently. Especially in the B2B market.”. Make sure your published post includes those. See you next week!

LinkedIn 60

LinkedIn Social Media B2B Publishing 60

Convince & Convert

DECEMBER 1, 2014

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. Inbound Writer helped us analyze the 242 posts we published here in 2013 and discovered that the top 25% (61 posts) generated a whopping 78% of the visits from organic search (and 67% of all visits). Notes and Next Steps.

Analytics 164

Analytics Content How To Software 164

Convince & Convert

DECEMBER 10, 2015

” He recently authored the book, “Marketing Automation for Dummies,” which was published by Wiley in 2014. ” He admits that marketing was never a dream of his, which he claims is far from unique, “If there is anyone who ever said, ‘I want to be a B2B marketer,’ God bless them.

Strategy 60

Strategy How To Marketing B2B 60

Likeable

AUGUST 18, 2020

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. If you’re not up to speed on the happenings of the All the Social Ladies podcast , allow us to help you get there. Make it human. Laura Holzwasser of Chewy.

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Writtent Blog

NOVEMBER 1, 2013

It’s pretty hard to effectively create content for certain B2B brands, and GE has long been a leader in figuring out new and innovative ways to spice up their content. Perhaps all you need to put an exciting twist on your B2B brand is to incorporate vampires, werewolves, or some other trending monster.

News 65

News Marketing B2B Study 65

Convince & Convert

APRIL 13, 2015

Within a week of it publishing, three different literary agents were knocking down her door wanting to talk book proposals. ” Bonus: As promised in the episode, here is the SlideShare about reliable vs. unreliable reach from my closing keynote speech at the Social Fresh Conference in 2014. See you next week!

Proposal 60

Proposal Consultant Insurance B2B 60

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( And yet – 80% of brands advertised on social media sites in 2014. B2B Marketing Insider ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JANUARY 20, 2015

A wave of changes over the past couple of years have transformed it into a major publishing hub, a platform for personal branding, and a place to ask and answer questions from like-minded professionals across nearly 2 million LinkedIn groups. How can you maximize the exposure of your content published there? Image credit: Cox Business.

LinkedIn 100

LinkedIn Marketing B2B Groups 100

SalesChoice

APRIL 3, 2017

B2B Sales Productivity has dropped to global lows of less than 30% of in field customer productivity, with trillions of top line revenue being lost from 30-60% of sales professionals in the middle tier not making their sales plans. billion, more than double that of 2014.[ii]. The dollars tell a compelling story. References. [i]

Startup 20

Startup Data Software Analytics 20

Ignite Social Media

NOVEMBER 23, 2020

Our paid media team at Ignite Social Media met every single day in the earlier months of the pandemic to evaluate the social landscape for each client (and again once the election season picked up!) – we had to discuss if ad needed to stay paused, if ad creative and messaging needed to be adjusted, should the brand only publish organic content, etc.

Advertising 187

Advertising Social Media Tips B2B 187

Webbiquity SMM

MARCH 11, 2014

Content marketing remains a hot topic, as practitioners continue to ask questions, like: what are the hottest trends in content marketing for 2014? Leading Experts Predict The Content Marketing Trends for 2014 by Search Engine Journal. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

Content 209

Content Marketing B2B Statistics 209

Webbiquity SMM

DECEMBER 16, 2014

5 Social Media Trends for 2014: New Research by Social Media Examiner. Though published last February, this post from Patricia Redsicker remains timely. ” 24 Social Media Tips For The DIY Social Media Marketer In 2014 by Idea Girl Marketing. ” B2B Social Media Marketing Guides. Social Media Marketing Guides.

Social Media 245

Social Media Tumblr Marketing B2B 245

Sprout Social

JUNE 27, 2023

View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. Many B2B brands are concerned about proving the ROI of social.

Travel 93

Travel B2B Automotive Campaign 93

Hootsuite

MAY 26, 2021

LinkedIn first introduced the concept of the SSI back in 2014. 96% of B2B content marketers use LinkedIn for organic marketing. Facebook is the next most popular platform, used by 82% of B2B content marketers. 62% of B2B marketers say LinkedIn generates leads at twice the rate of the next-best performing social channel.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Webbiquity SMM

OCTOBER 16, 2012

This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. 83% use Facebook and 53% are on Twitter, though that gap is expected to narrow by 2014 due to rapid growth in Twitter use. Earnest B2B ). Earnest B2B ). Earnest B2B ). Earnest B2B ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Buffer Social

NOVEMBER 8, 2023

  Another metric we care a lot about is our content output — we aim to publish new blog content four times a week, Monday through Thursday.  We saw amazing organic website traffic results in our peak publishing years, 2014 to 2018. In 2014, we published 422 articles — eight blog posts a week!

Metrics 98

Metrics Content Marketing Newsletter 98

Webbiquity SMM

MARCH 27, 2018

It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each. Three LinkedIn Marketing Stats. WordStream ).

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Pam Moore

DECEMBER 11, 2016

70% of B2B marketers plan to create more content in 2017 compared to 2016. Top 3 B2B goals of content marketing are lead generation (85%), sales (84%), lead nurturing (78%). 94% of B2B marketers use LinkedIn as part of their content strategy. This is up from 808 words in 2014. Content Marketing Institute). Orbit Media).

Template 167

Template Templates Content NewsCred 167

Writtent Blog

DECEMBER 8, 2014

LinkedIn Promotion for B2B. Looking for a surefire platform to convey your content to B2B prospects? In a slightly surprising 2014 study from Content Marketing Institute (CMI), it turns out that LinkedIn reigns supreme. In fact, it’s the only content promotion method that the majority of B2B marketers feel is effective.

Strategy 111

Strategy Content Marketing B2B 111

Sprout Social

FEBRUARY 10, 2022

This is a problem that many B2B brands and SaaS companies face. Check out the evolution of the brand’s Twitter from 2014 to 2021 below. Double-check the previews for your announcement posts across the platforms you’re publishing to. You’re struggling to stand out in your industry. Display name and URL changes.

Social Media 117

Social Media How To Press Release Sentiment 117

Socialmedia.biz

FEBRUARY 25, 2019

of American customers use social media to interact with their favorite business at least one to three times per day, therefore, it comes as no surprise that 92% of B2B marketers in North America are flocking to these platforms to boost their online presence. Almost 58.6%

Social Media 103

Social Media Brands Template Templates 103

Buffer Social

NOVEMBER 13, 2017

” Now, as we close out 2017, it’s clear that LinkedIn is quickly becoming a force to be reckoned with in the world of B2C and B2B marketing. 2017 (500M members): 100,000 new articles published weekly. In the long-term, this will be a game-changer for marketers and brands in the B2B space. 2015 (330M members): $1.5B

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Small Business Mavericks

JUNE 3, 2014

I shared current trends in social media from the 2014 Social Media Marketing Report recently published by Social Media Examiner on how marketers in companies with 1 to 10 employees are using social media in their businesses today. Infographic courtesy of Leverage New Age Media, April 25, 2014. Thanks for sharing this, Rick!

Social Media 150

Social Media Hashtag B2B Groups 150

Convince & Convert

MAY 20, 2014

We then filtered for the top 100 pages based on Average Engagement Rate per Day (Total Engagement/Fans/Days in period) for the period of April 15 through May 14, 2014. Several B2B FB pages like Kim Garst’s Boom! While not published it does appear you can identify posts that were likely to have been promoted.

Data 163

Data Facebook Retail Fashion 163

Hootsuite

MAY 10, 2021

For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. In 2014, IKEA teamed up with Brandwatch to open a Listening Hub. View this post on Instagram. A post shared by Norwegian (@flynorwegian). Connect with specific audiences.

Examples 145

Examples Company Social Media Apparel 145

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). eMarketer ).

Statistics 226

Statistics Social Media B2B Journal 226

Rebekah Radice

APRIL 11, 2016

Compared to many B2C customer oriented social platforms, LinkedIn focuses on cultivating B2B relationships. Publish long-form content to LinkedIn’s publishing platform. When you publish a long-form post on LinkedIn : Your original content becomes part of your professional profile. 3 Ways You Can Use LinkedIn .

Sites 114

Sites Social Media How To LinkedIn 114

Convince & Convert

AUGUST 11, 2015

A large percentage of the traffic on this blog, Convince & Convert, comes from a small minority of what’s published here. The number one challenge for content marketers cited in Content Marketing Institute’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends is ‘creating engaging content’. All-New Test and Results.

How To 60

How To Software B2B Cost 60

Webbiquity SMM

DECEMBER 2, 2014

Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. 86% of B2C marketers and 91% of B2B marketers use content marketing. Or maybe 93% of B2B marketers use content marketing. NewsCred ). Econsultancy ). Social Fresh ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

JULY 22, 2014

What Brands Can Learn From @TODAYshow in 2014 by #SocialPR Chat. You Know You Are in PR When… by B2B PR Sense Blog. ** 5 STARS. Find the answers to these questions and others here in almost two dozen noteworthy social PR articles, posts, and guides from the past 18 months. Social PR Strategies and Tactics.

Press Release 217

Press Release Nielsen Blogger SEO 217

Webbiquity SMM

MARCH 31, 2015

B2B Blogging: Beyond the Basics by MLT Creative on SlideShare. The State Of Blogging 2014 [Research – Charts] by Heidi Cohen. ** 5 STARS. And 54% of bloggers say they publish at least weekly—but “to generate leads from your blog, the sweet spot for is 2-3 times per week according to HubSpot.”

Tips 100

Tips Statistics Hubspot Resources 100

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How are B2B marketers using social media differently from their B2C counterparts? ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. B2B marketers started to realize they needed to produce content people actually wanted to read.

B2B 318

B2B Influencer Social Media BuzzStream 318

Webbiquity SMM

JANUARY 5, 2016

8 Types of Content Every Business Should Consider Publishing by jeffbullas.com. Here are eight types of content Celina Jones advises you should consider publishing to engage your prospects and customers. The New B2B Buyer And The Collaborative Economy by Tony Zambito. So is your content boring?

Content 60

Content B2B Marketing Hubspot 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

Tools 60

Tools Content Marketing ROI 60