Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing? Lee Odden showcases the best campaigns of 2014 thus far. Twitter Facebook Google+ LinkedIn Monday Roundup: Campaigns. And really, with the gold Lee shared, this post could end right.

Campaign 194

Campaign SMS B2B Case Study 194

The Realtime Report

DECEMBER 31, 2013

Here’s a look at our top ten stats posts (ranked by traffic) from 2013, including Twitter, Facebook, Google+, LinkedIn, Instagram, Vine and plenty of influence marketing. Teens Prefer Tumblr Over Facebook (Jan 15). B2B Lead Generation: Twitter Outperforms Facebook, LinkedIn By 9-to-1 (Jan 30).

Klout 144

Klout Social Media Statistics Tumblr 144

Webbiquity SMM

FEBRUARY 23, 2016

Here are three more key takeaways from the more than four dozen social networking facts and statistics below: Facebook is the most popular social network on the planet—except with CEOs. An incredible 71% of all Internet users are on Facebook, including more than half of all online adults aged 65 and older. 18 Facebook Stats and Facts.

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Webbiquity SMM

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. Bing free and open, social media (particularly Twitter) commentary can get a little ugly at times.

Social Media 168

Social Media UGC Aggregator Eventful 168

Waxing UnLyrical

DECEMBER 16, 2013

As many of you know, I started the #measurePR Twitter chat back in 2010. And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! Hashtag Gone Wild: How JPMorgan Chase’s Twitter Chat Went Awry #ASKJPM. Happy Monday!

Storify 216

Storify Press Release Case Study Hashtag 216

Waxing UnLyrical

JANUARY 17, 2014

January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. Twitter Facebook Google+ LinkedIn #measurePR Recap: Chatting with Eric Wittlake. Can you believe it?

Press Release 182

Press Release B2B Curation Consultant 182

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. 64% of sales reps say they closed at least one deal in 2014 directly from social media use.

Social Media 100

Social Media Marketing Survey Metrics 100

Devumi

SEPTEMBER 26, 2014

This is business social, not Facebook social. If you want some LinkedIn profile tips that will help you create a perfect page for B2B leads, read on and I’ll cover 6 important points. First, here are two basics: LinkedIn is not Facebook. Every game request…should happen on Facebook! Got the basics of posting?

LinkedIn 87

LinkedIn Tips B2B Hubspot 87

Hootsuite

NOVEMBER 25, 2015

Facebook, Twitter and LinkedIn have long planted their flags in this territory, while Instagram and Snapchat are quickly gaining ground. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. That may have a little something to do with Twitter’s great focus on mobile….

Advertising 112

Advertising Social Media List Statistics 112

Convince & Convert

JANUARY 23, 2015

Especially in the B2B market.”. Keep your personality in your interaction, whether it be on LinkedIn, Twitter, Facebook, Pinterest, Instagram, whatever. Ryan Dodge in August of 2014 and Brian Marks in February of 2014 chose him as well.). Bonus: The Salesforce Marketing Cloud State of Marketing Report.

LinkedIn 60

LinkedIn Social Media B2B Publishing 60

Small Business Mavericks

SEPTEMBER 21, 2015

In fact, while it is used quite extensively (as of November 2014, 300 hours of video are uploaded to YouTube every minutes), I’d say it’s still a bit under-used. While 73% of B2B marketers use video in their content marketing strategy, they aren’t using video exclusively. Here’s why.

Video 70

Video Marketing Case Study Mobile 70

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Facebook Statistics. Twitter Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Convince & Convert

MAY 27, 2014

They are owned by a B2B parent company and debuted their consumer site in early 2014. In return they asked for pictures on Instagram, Facebook, and Twitter. PassionRoses has just launched a B2C operation that sells high end roses handpicked in Columbia which are sold to floral gift-givers all over North and South America.

Case Study 145

Case Study Study Influencer Project 145

Rebekah Radice

APRIL 13, 2015

Find Your Market on Facebook. No matter the chatter about Facebook being dead — it’s still the most active social network, boasting over 1.3 Implementing a Facebook marketing strategy requires that you understand your target market, demographic and the results you are hoping to achieve. billion users.

Social Media 130

Social Media Strategy How To Real Estate 130

Writtent Blog

NOVEMBER 1, 2013

Not only is Facebook losing market share among younger consumers, Google’s lost the respect of some of the most famous marketing minds around. Buckle your seatbelt, because the online marketing news month in review is pretty big stuff: Twitter Overtakes Facebook Among Teens. That’s a dramatic drop from 42% just last year!

News 65

News Marketing B2B Study 65

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? What type of posts generate the most engagement on Facebook? 54% of B2B marketers said they have generated leads from social media. ( Do consumers actually listen to brands?

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. As noted in a previous post here on social networking statistics , Instagram is now the third-largest social network (with 800 million users), behind only Facebook and YouTube. Image credit: The Oracle of Film. Pew Research Center ).

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Ignite Social Media

NOVEMBER 23, 2020

This year we saw brands face challenges with the Facebook Boycott, presidential election, and the most obvious of all, COVID-19. The networks as well are predicting an increase in ad revenue, with Facebook and Instagram taking the obvious lead-in investments, but other networks are continuing to see a steady increase year-over-year.

Advertising 187

Advertising Social Media Tips B2B 187

Hootsuite

MAY 26, 2021

For example, natural skin-care company SoKind is using basic social selling principles in this Facebook post. If your brand has a Facebook Business Page, a LinkedIn page or Twitter profile , or is active on any other platform, you’re already engaged in the basics of social selling. Are you already engaged in social selling?

HootSuite 145

HootSuite How To B2B LinkedIn 145

Webbiquity SMM

OCTOBER 16, 2012

This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. 83% use Facebook and 53% are on Twitter, though that gap is expected to narrow by 2014 due to rapid growth in Twitter use.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

JANUARY 20, 2015

What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Guides to B2B Marketing on LinkedIn. ” B2B Marketing: Dominate Through LinkedIn Showcase Pages by SalesPanda.

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Webbiquity SMM

MARCH 11, 2014

Compared to a normal Tuesday-to-Tuesday period on the blog, Content Marketing Week had: • Twice the normal number of total visits; • Five times the normal referral traffic from LinkedIn; • Four times the typical number of visits driven by Twitter; • Two times the average weekly visits from Facebook; and.

Content 209

Content Marketing B2B Statistics 209

Webbiquity SMM

DECEMBER 16, 2014

5 Social Media Trends for 2014: New Research by Social Media Examiner. ” 24 Social Media Tips For The DIY Social Media Marketer In 2014 by Idea Girl Marketing. Keri Jaehnig details two dozen tips and tools for planning, productivity, Facebook, Twitter, LinkedIn, G+, image editing (e.g., do that for me?”

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

AUGUST 11, 2015

And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. Here are a few highlights from the social networks stats and facts below: • Everyone’s on Facebook–except CEOs? 12 Facebook Statistics and Facts.

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Convince & Convert

MAY 20, 2014

We track real-time data on nearly 20,000 Facebook business pages at Rival IQ, and I used this data set to determine several best practices for Facebook engagement. What Does “Good” Mean on Facebook? So what works on Facebook? Observation #4: Contests can drive significant engagement on Facebook. Magazine, etc.

Data 163

Data Facebook Retail Fashion 163

Sprout Social

JUNE 27, 2023

View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. My parents are on Facebook, Gen Z is on TikTok. What’s next?

Travel 93

Travel B2B Automotive Campaign 93

Convince & Convert

APRIL 1, 2010

So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. The Timberwolves on Facebook page has no mention of a manifesto, not even a link on the Info tab. They need to snap up that Facebook name pronto. Your Web site.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Marketing 123

Marketing Social CRM Conference Social Media 123

Pam Moore

DECEMBER 11, 2016

Smart social content marketing managers know how to whip up 140 character conversations and Facebook posts that keep their audience engaged and continuously activated toward growing closer to their brand. 70% of B2B marketers plan to create more content in 2017 compared to 2016. This is up from 808 words in 2014. Orbit Media).

Template 167

Template Templates Content NewsCred 167

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. Between bit.ly

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Are Twitter Followers Better Than Facebook Fans?

Research 210

Research Social Media B2B Marketing 210

Socialmedia.biz

FEBRUARY 25, 2019

of American customers use social media to interact with their favorite business at least one to three times per day, therefore, it comes as no surprise that 92% of B2B marketers in North America are flocking to these platforms to boost their online presence. Almost 58.6% Airways to look into. Sounds pretty innocent and straightforward, right?

Social Media 103

Social Media Brands Template Templates 103

Webbiquity SMM

DECEMBER 17, 2013

Tom Edwards recommends ways to use Flipboard, an application that “visualizes your social feeds such as Facebook & Twitter as well as providing access to curated topical magazines all while allowing the user flexibility in how they consume their content of choice.” 1: Content Marketing Week Starts Tomorrow! #2:

Tips 203

Tips Flipboard Content Screencast 203

Buffer Social

NOVEMBER 13, 2017

While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users. In the long-term, this will be a game-changer for marketers and brands in the B2B space. The reason for this sudden growth?

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Hootsuite

MAY 10, 2021

Norwegian Air , for example, used Facebook and Instagram ads to promote awareness in target regions about specific flight routes it operates. For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. View this post on Instagram.

Examples 145

Examples Company Social Media Apparel 145