Webbiquity SMM

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. It can be used on websites, at events, with digital signage, and anywhere brands want to display their content.

Social Media 170

Social Media UGC Aggregator Eventful 170

Convince & Convert

NOVEMBER 12, 2014

In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. It’s a piece of content The Rolling Stone Magazine should have done, but didn’t do. This part of their content program is difficult to emulate, to say the least. 260K+ YouTube subscribers.

Video 155

Video Content YouTube Syndication 155

Social Media Strategies Summit

OCTOBER 21, 2021

Whether you’re looking for some great new content to add to your feed or maybe some inspiration for your own CEO’s channels, we’ve rounded up a list of some of the greats you should consider following. Aaron Levie is CEO of Box , a cloud content management and file-sharing platform. A lot of CEO accounts are, frankly, missing the mark.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Bill Hartzer

JANUARY 14, 2014

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. The IT folks, marketing, CEOs need to think differently. But pretty soon, we are going to have a lot of brands marketing these new TLDs. Thomas Watson of IBM said there was a word market for 5 computers.

Domain Name 87

Domain Name Airlines Insurance Microsoft 87

Waxing UnLyrical

APRIL 13, 2016

Content is evolving and so are the ways in which people consume it. This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.

Influencer 100

Influencer Campaign Marketing Fashion 100

yMarketingMatters

JUNE 4, 2013

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile users are primed to outpace desktop users by 2014. Content Must Be Quality & Personalized.

Trends 100

Trends Smart Phone Marketing Mobile 100

Convince & Convert

JULY 27, 2017

Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. What Emojis Mean for Marketers. At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands.

Tips 122

Tips Marketing Press Release Influencer 122

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Maximize User-Generated Content. Brand Loyalty.

Strategy 59

Strategy UGC Hotels Marketing 59

Convince & Convert

OCTOBER 21, 2014

Few marketers would use the term “child’s play” to describe traditional marketing techniques. Marketers in all industries want a piece of the Gen Z pie, but few actually know what to do about it. As the metrics come pouring in, however, the answer becomes more obvious: Adjust your marketing efforts to Gen Z buying preferences.

YouTube 156

YouTube Tips Authentication Loyalty 156

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

Influencer 111

Influencer Marketing Survey Campaign 111

Writtent Blog

DECEMBER 16, 2013

Chapman, Chief Marketing Officer at YSN , author of Amazing Things Will Happen and co-author of Content Rules. generously shares some if his content marketing and life wisdom with us. One most important tip you can give to businesses just hitting the content creation road? HNesterenko: 1. HNesterenko: 2.

Content 97

Content Smart Phone Exercises Authentication 97

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. From the beauty to travel industry, Black content creators have spoken out about tokenization, unfair pay, and microaggressions when collaborating with brands. Want to create a more inclusive marketing strategy?

Influencer 65

Influencer Travel Marketing Instagram 65

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. And where the good content is, there people flock to, in the millions, as proven by LEGO.

Construction 52

Construction Social Media Strategy Collaboration 52

Convince & Convert

OCTOBER 23, 2014

A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 4:50pm PDT. A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 3:56 PDT. This involves a big reveal followed by a series of engaging content that drives buzz and reminds fans that a new product is coming, or event is happening, etc. Make It Special.

Campaign 167

Campaign Instagram Case Study Upcoming 167

Keyhole.co

DECEMBER 22, 2020

It is no surprise, then, that some of the biggest brands in the world are using influencer marketing to promote their products and services. While influencer marketing is effective, not all brands have the budget to afford a top-tier influencer. As mentioned, micro influencer marketing can be used for a variety of goals.

Influencer 94

Influencer Instagram Tips Hashtag 94

Kikolani

MARCH 13, 2015

Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. Content Marketing Landscape 2014 – Top 200 Brands and Influencers by Arthur Hilhorst. Why Branded Content Is Poised to Take Over by Michelle Castillo. Search Engine Marketing.

Products 60

Products Marketing Compete SEO 60

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. Consumers who view video are 1.8

Social Media 74

Social Media UGC Social Media Management Authentication 74

Jon Loomer

JANUARY 13, 2018

Marketers were sharing the “horrible news” of how brands will disappear in the news feed, all while resulting in ridiculous engagement numbers. Examples… In 2014, the news feed was updated to show fewer text updates from pages. However, I do hate when marketers react based on post type to get the most reach.

Feed 165

Feed Feedly News Facebook 165

Convince & Convert

JULY 27, 2017

Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. What Emojis Mean for Marketers. At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands.

Tips 60

Tips Marketing Press Release Influencer 60

Rebekah Radice

NOVEMBER 1, 2016

This means incorporating a Facebook marketing strategy is critical. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach. You are marketing to human beings after all… …And specific ones at that.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Convince & Convert

JANUARY 15, 2014

Chris is the publisher of Owner Magazine , CEO of Human Business Works, a publishing and media company, a keynote speaker, marketing consultant to major brands, and the bestselling author of six books. Marketers want a piece of Chris. Online marketer? You don’t know the name? He’s also one of the good guys. Goes like this….

Conference 167

Conference Delicious Authentication Consultant 167

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second. Work smarter, not harder.

How To 121

How To Social Media Management Metrics Team 121

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. billion industry.

Social Media 104

Social Media Compete Cost Syndication 104

Ignite Social Media

MAY 24, 2016

music festival in 2014 (according to Nielson Music), and of that number, 14. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. Live Lokai collaborated with social media Instagram influencer, Helen Owen, and her nearly 900K audience to market the brand’s bracelets at the festival.

Engagement 110

Engagement Brands Hashtag Eventful 110

Ignite Social Media

JULY 14, 2017

The roaming Travelocity Gnome (who’s something like a tiny pirate himself) proposed an alternative, and perhaps even more authentic version of the obscure holiday. — Pirate's Booty (@piratesbooty) September 19, 2014. — Travelocity Gnome (@RoamingGnome) September 19, 2014. GMA Shiver me timbers! — U.S.

Brands 87

Brands Proposal Sports Authentication 87

Unmetric

AUGUST 2, 2019

Instagram has proven to be a great platform for brands to market their products. In fact, 60% of the world’s top brands use this photo/video sharing network for marketing, so it’s little wonder brands are doing everything they can to grow their audience. The brand follows a well-crafted content strategy on Instagram.

Instagram 155

Instagram Brands Fashion Sports 155

Convince & Convert

NOVEMBER 17, 2015

Great Customer Experience = More Authentic Than Expected. This authenticity and forthrightness creates a great customer experience, and changes the way readers of the Footprint Chronicles think about the brand. Scott Stratten (@unmarketing) October 10, 2014. She emailed them, and heard back from them in two minutes. ” B t.

Nielsen 60

Nielsen Authentication Price B2B 60

Ignite Social Media

OCTOBER 19, 2016

This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook. Jasper’s Market), complemented by a location descriptor that tells people which store the Page refers to.”. The content will automatically trickle down to the location Pages.

Brands 60

Brands Facebook Aggregator Metrics 60

Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

Small Business 56

Small Business Influencer Template Templates 56

Rebekah Radice

NOVEMBER 1, 2016

This means incorporating a Facebook marketing strategy is critical. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach. You are marketing to human beings after all… …And specific ones at that.

Facebook 60

Facebook Marketing Atlassian Analytics 60

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Christine Priester, VP, Marketing. . . . . Christine Bon, Manager Digital Marketing & Communication. . . . Our Story Tellers.

Health Care 108

Health Care Case Study Study Campaign 108

Rebekah Radice

APRIL 13, 2015

This includes a daily content and social media plan , as well as an effective means for management and monitoring. Find Your Market on Facebook. Implementing a Facebook marketing strategy requires that you understand your target market, demographic and the results you are hoping to achieve. billion users.

Social Media 130

Social Media Strategy How To Real Estate 130

Diva Marketing Blog

JULY 4, 2013

Determne which media you enjoy most when it comes to producing content. If you''re beginning a new social platform it''s important to give yourself the time and resouces needed to find your voice keeping in mind that it must always be authentic for the culture of the network. Here''s to 2014 Paula!

MySpace 82

MySpace Authentication Communities Platform 82

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. Diva Marketing : Let’s talk blogs!

Travel 75

Travel Hosting Social Media Influencer 75

ProBlogger

AUGUST 24, 2014

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. Google Authorship is a revolutionary function of Google that allows you to identify content you’ve produced, as well as the publishers you’ve produced content for.

Content 54

Content Metadata How To URL 54

Diva Marketing Blog

DECEMBER 22, 2013

And every time a cash register bell rings a marketer gets a bonus or gets to keep her job (!). However, even as we approach 2014, for many organizations open conversations still seem like a Miracle on (insert organization name here) or like the ghost of Xmas future (oops wrong movie again.). A classic Diva Marketing Holiday Post. '

Social Media 67

Social Media Airlines Film Foursquare 67