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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). What’s the ROI of Content Marketing? Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. ( Michael Brenner ).

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Proving Value vs ROI in PR

Proactive Report

Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. His panel was about measurement, proving value and ROI. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP.

ROI 69
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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

Disconnected and unable to adequately track and optimize media spend, marketing organizations struggle with lead velocity, mixed data quality and a lack of ability to attribute results back to the source or measure ROI. Today, we have the ability to gather data from every campaign we run but most of it we can’t and don’t act on.

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Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity SMM

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. 60% of companies will execute some form of inbound marketing strategies in 2013 (and that’s likely understated; another 19% of marketers weren’t sure if certain tactics they use qualify as “inbound”).

Report 185
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads. Need more evidence that measuring social media ROI is hard? eMarketer ). Marketing Charts ). The Backup List ). eMarketer ).

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Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization

Laurel Papworth

My article in The Australian April 1 2013 . The customer is effectively signing up the next customer at zero cost. First published in The Australian April 1 2013 (paywall). How much is a a Tweet worth, in dollar terms? How about a customer sharing a purchase on Facebook – can that make you money? Twitter: @silkcharm.

ROI 101
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This Week in Social Media – 8/7/2013

Social Media Marketing

A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI. That media buy imbalance may change, though: Bloomberg reports that Facebook may feature 15-second spots by brands later this year, at the cost of between $1 million and $2.5 million a day.