yMarketingMatters

JANUARY 10, 2014

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business.

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Social Media Tips Marketing Mobile 277

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

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Social Media Flipboard Journal comScore 162

Social Media Strategies Summit

APRIL 22, 2019

2018 was a year of lasting impacts on the social media industry. Even in an industry marked by fast change, 2018 will go down in history as a big year for social media and all of the marketers who use it to sell their products or services. Social Media Trends of 2019 #1. Here are our top 10 trends for 2019.

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Trends Social Media Instagram Influencer 142

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Social Media Tumblr Authentication comScore 165

Convince & Convert

JUNE 25, 2013

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Mobile users are shoppers, and we’ve got data to prove it. By 2014 mobile is predicted to overtake desktop Internet usage.

Mobile 167

Mobile Retail Marketing Smart Phone 167

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Ignite Social Media

MAY 4, 2020

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories.

Social Media 121

Social Media Brands Content Real Estate 121

Ignite Social Media

AUGUST 31, 2017

Six years ago, I published the post “ Five Not-Too-Distant Technologies that Might Change Social Media.” It was one of the top buzzwords, only to fall off around 2013. Fitness trackers really didn’t become a fad until late 2013. This reignited the conversation of some terminator style robot uprising.

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Social Media Project Apparel Trends 113

Convince & Convert

SEPTEMBER 22, 2013

T-Mobile crossed that line. Sprint (@sprint) September 20, 2013. 27 (@LachonPhillips) September 20, 2013. 27 (@LachonPhillips) September 20, 2013. Matt M — T-Mobile (@TMobile) September 20, 2013. These T-Mobile tweets have neither: @mariahancock #Jump on over to #teammagenta ^Matt M. — I didn’t.

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Case Study Twitter Brands Mobile 153

Buzz Marketing for Technology

MAY 15, 2013

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. And mobile, which can seem like an entirely different universe, looms ever larger. Other types include customer relationship management (CRM) data and social media data. If the $42.3

Retail 202

Retail Analysis Analytics Data 202

Josh S Peters

JANUARY 25, 2013

This is a sign of something big, a shift in academia and the influence of social media. Great insight on this particular convergence of search and social from the one and only Darin Berntson. Facebook conversion tracking goes live for all ad accounts. Because sometimes it’s good to get a refresher.

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RSS Mobile SEO Influencer 180

Ignite Social Media

MAY 16, 2016

Why is your brand on social media? Hopefully the answer to that question is “to be social.” With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement.

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Engagement Social Media Class Loyalty 109

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Four Your Information.

Social Media 161

Social Media Study Statistics Aggregator 161

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Forge meaningful social relationships. Overall, U.S.

Retail 217

Retail Discount Loyalty Data 217

Direct Marketing Observations

JUNE 19, 2012

Other things that gnaw at me but at a more “come to a boil type” nature, are the current and future states of social media. Like it or not, the conversations are NOT solely about social media any longer and I’m cool with that. Hell, I even got tired of my own stuff that I used to write about social media.

Mashup 176

Mashup Mobile Consultant Microsoft 176

The Realtime Report

DECEMBER 12, 2013

An “absolutely spontaneous” series of tweets from DiGiorno during the live broadcast ended up gaining attention from several major media outlets, reports AdAge. DiGiorno knew the live broadcast of the musical would be generating a fair amount of buzz on social media, and the brand “wanted to get in on the conversation.”

Hotels 155

Hotels Campaign Social Media Mobile 155

Diva Marketing Blog

DECEMBER 22, 2013

It is now 2013, and as we close out this year, we face similar challenges of how to provide value for our customers. The miracle of social media is its impact reaches beyond just one customer. Imagine multiple digital devices from mobile to tablet and computer to wearable. Fast forward 66 years. That takes courage. .

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Social Media Airlines Film Foursquare 67

Twist Image

AUGUST 20, 2013

We need to forget about the idea of mobile marketing and start focusing on smart marketing. It''s not about three screens (TV, Web and mobile) or four screens (some people like to say that the tablet is the fourth screen). When mobile is less about where you are and much more about who you are. The context of the situation.

Marketing 109

Marketing Mobile B2B Apple 109

Ignite Social Media

MAY 1, 2017

For starters, disclosures must be clearly visible in the mobile feed without requiring the user to click “read more.” Advertiser faith in the platform has clearly faltered though, as they also reported the first quarterly revenue decline since going public in 2013.

Instagram 104

Instagram Twitter Engineering Influencer 104

Proactive Report

FEBRUARY 20, 2011

A Dramatically Different Approach to Social Media Metrics in 2011. According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. In 2010 58 million people in the U.S.

Social Media 73

Social Media Bazaarvoice Strategy News 73

Bill Hartzer

AUGUST 30, 2013

Date: August 30, 2013, 12:23:18 PM CDT. The set includes all Search Engine Optimization, Social Media Optimization, Mobile Marketing, Local Search, Reputation Management, Link Building, Analytics, Conversion Rate Optimization, Content Development, Pay Per Click Management etc. From: Mark Lee. Regards, Mark Lee.

SEO 113

SEO Class Engineering Reputation 113

Dave Fleet

FEBRUARY 16, 2016

The (actual) year of mobile. Ubiquity of rich media. Newly (re-)accelerated change in social networks. This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. Between 2010 and 2013 (or so), we saw things slow slightly.

Mobile 105

Mobile Trends Compete Loyalty 105

Webbiquity SMM

NOVEMBER 27, 2018

Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Oreo famously got priceless PR coverage from its “You can still dunk in the dark” tweet during the 2013 Super Bowl. presentation downloads, session video) after the event.

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Team Marketing B2B Eventful 160

Convince & Convert

AUGUST 23, 2013

This week: From ExactTarget , a blog post called 45 Ways to Build Trust in Your Brand Using Social Media. From Janrain , a free guide to improve your conversion rates and your data quality. They also have an amazing free report on the top 50 retail brands’ social media use in 2013. Listen Now .

Advertising 130

Advertising Marketing How To Education 130

Convince & Convert

SEPTEMBER 20, 2013

This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. How did you get involved with social media?

Startup 123

Startup Education Social Media Upcoming 123

Twist Image

MARCH 1, 2013

At this week's TED 2013 conference in Long Beach, I had the chance to wear and tinker with Google Project Glass (for photographic proof, you can follow me on Twitter and see the pictures). It was as fascinating as the first time I tried a mobile phone or put my hands on the screen of an iPhone. mobile device. mobile phone.

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Google Privacy iPhone Apple 111

Sprout Social

NOVEMBER 1, 2016

Nowadays a lot of that conversation is taking place online. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. Travel Social Media Basics: Do Your Research. 33% switched hotels.

Travel 40

Travel Class Social Media Hotels 40

Convince & Convert

SEPTEMBER 27, 2013

This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. ” Lots of Lightning jerseys at the stadium in 2013.

Brands 127

Brands Sports How To MySpace 127

Twist Image

OCTOBER 30, 2013

As the commercialization of the Internet increased and brands began to understand the power of e-commerce, online ordering, social media and more, the best-in-class players extradited the website from the clutches of IT, but a lot had to happen for this to work. media dollars. social layer. social media.

iPad 100

iPad Wireless Marketing Telecommunications 100

Proactive Report

MAY 14, 2014

In 2013 the TV business reported its worst year ever. By feeding it to them you guarantee a real audience with a vested interest and far deeper engagement, which ensures a better conversion rate. Give the media what they need, when they need it, in an easy-to-use format. Make sure your site is tablet and mobile responsive.

Content 92

Content Marketing Training Notification 92

Kikolani

MAY 17, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. How to Generate More Leads With Your Blog: 5 Tips – Learn how businesses with top marketing blogs generate leads with social media and content marketing.

Mashup 134

Mashup Resources Google Domain Name 134

Kikolani

MAY 26, 2016

Mainline Menswear achieved a 45% rise in direct traffic and a massive 93% rise in mobile traffic. Bulmers Irish Cider increased sales by 50% and achieved a jaw-dropping 73% conversion rate by combining SMS with geofence. And a 73% conversion rate for SMS… I mean, come on! An ROI of 500% and 680%…no kidding!

SMS 87

SMS Marketing ROI API 87

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Building a Social Team. Holy Social!

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Authentication Nielsen How To Case Study 137

Convince & Convert

JANUARY 10, 2014

From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Don’t miss the 100th episode of Social Pros, live via Google Hangout ! Social Media Number of the Week: -11.

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Curation Content Vimeo Yahoo 129

Kikolani

AUGUST 2, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. You’ll just get one email a week on Fridays with one post about blogging, business, SEO, and social media. Social Media / Social Networking.

Marketing 121

Marketing SEO Mashup Groups 121

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Understand the role each platform plays in your path to conversion. Let’s get into it. Image source.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Diva Marketing Blog

MAY 8, 2014

If after their real time feedback you still can’t decide you can always create a Pinterest board, post on Instagram or start a Facebook or Twitter conversation. Jelly a mobile app "knowledge search" from Twitter Founder Biz Stone. (It''s Jelly combines your social network and your friends'' network. .

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Smart Phone Retail Mobile Buy 76