The Realtime Report

JANUARY 2, 2014

Now that you’re back at work (and hopefully hangover-free), here’s a little visualization tool from Twitter showing the new year spreading across the globe. Social Media Campaigns 2014 Happy New Year interactive map Twitter' Happy New Year!

Twitter 137

Twitter Campaign Social Media Tools 137

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings. The Marketing-By-Not-Marketing Approach. Many brands aren’t that bold.

Campaign 156

Campaign Social Media Retail Discount 156

Devumi

NOVEMBER 14, 2014

It’s mid-November, your social media holiday campaign planning has to start now. A solid social media holiday campaign plan is an essential, and I’m going to take you through a few tips you’ll need. Building your social media holiday campaign. watching Twitter for mentions from friends about what’s hot this year.

Campaign 113

Campaign Social Media How To Instagram 113

The Realtime Report

SEPTEMBER 5, 2012

The new ad campaign begins a month before the brand’s new high-end collection – called StudioLux Noir – reaches stores, and is “the culmination of three years of development and research.” The campaign will also include more traditional commercial spots on E!, Set a goal. VH1 and Nickelodeon.

Campaign 180

Campaign Apparel Social Media Posterous 180

The Realtime Report

DECEMBER 4, 2013

In honor of designated drivers this holiday season, Budweiser UK has assembled a knitting device, the KnitBot, to craft one holiday sweater each time the hashtag #jumpers4des is mentioned on Twitter. Budweiser UK (@BudweiserUK) December 2, 2013. Eniola Aluko (@EniAlu) November 26, 2013. pic.twitter.com/qNrI6NSLjs.

Twitter 142

Twitter Hotels Campaign Hashtag 142

Techipedia: Tamar Weinberg

JANUARY 30, 2013

Moreover, we live in a real time society now, thanks to Facebook and Twitter. I remember talking to one of my colleagues back in the day and asking him how he addresses his clients as it relates to fulfilling guarantees and promises within social media marketing campaigns. It also still, quite honestly, surprises people.

Marketing 170

Marketing Social Media Company ROI 170

Social Media Marketing

MAY 8, 2013

For autos, even the Super Bowl didn''t help, as social sharing around that content fell flat in Q1 2013. One of the things that Oreo achieved with its Daily Twist campaign was muscle memory that allowed them to produce high quality content that could be quickly approved. Warren Buffett started a Twitter account last week.

Social Media 160

Social Media Automotive Klout Flipboard 160

Social Media Marketing

JUNE 28, 2012

Well, we're about to do it again for the launch of the 2013 Ford Fusion , which we revealed at the 2012 North American International Auto Show, where we debuted it to 2,500 media, including 150 bloggers we hosted from around the world who produced some amazing content. Why Transmedia for the 2013 Ford Fusion?

Case Study 167

Case Study Flickr Team Social Media 167

Social Media Marketing

MAY 15, 2013

of internet users in 2013 to 54.7% It could be due to the integration or to the brevity, but Vine videos on Twitter are shared four times more than other online video. Twitter activity is highly concentrated among a small subset of heavy users. Facebook still holds the top spot, but Twitter and Google+ are gaining.

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Waxing UnLyrical

APRIL 13, 2016

Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. What is their profile like and how will their personality promote your campaign? in revenue per $1 spent.

Influencer 100

Influencer Campaign Marketing Fashion 100

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Koka Sexton

NOVEMBER 18, 2013

This is by far the most work I have put into a social marketing campaign. I did a quick analysis of about 13,000 twitter updates to see who was getting the most exposure in social media and made a word cloud of them (above). Dreamforce 2013. more about that after the event). Life at LinkedIn Social Media Technology'

Social Media 75

Social Media Hotels Analysis LinkedIn 75

Convince & Convert

OCTOBER 17, 2013

For the second year in a row, the company is hosting the Pin It To Give It campaign, which encourages Pinterest users to re-pin content from its #PinItToGiveIt board. For 2013, the board has been updated to include images of lipstick, women, motivational quotes, and more. About the Jessica Gioglio: Follow @savvybostonian.

Campaign 132

Campaign Forums Curation Social Media 132

Ignite Social Media

MAY 1, 2017

While Pinterest embraces its search engine reality, the FTC proves it knows how social networks work and Twitter starts to grow again, all in this week’s edition of Social You Should Know. Twitter Is Finally Growing Again, Sort Of. Pinterest is Officially Embracing Its ‘Discovery Engine’ Status.

Instagram 104

Instagram Twitter Engineering Influencer 104

Sherrilynne Starkie

NOVEMBER 24, 2012

We won the awards for our work on the AllState Canada 2011 Media Relations Program and the Taking Action Against Distracted Driving campaign. Twitter’s Biz Stone speaks. IABC “Trends 2013? IABC Trends 2013 conference winner! The Silver Leaf Awards are Canada’s national recognition program. Related articles.

Conference 247

Conference Newsletter Trends Campaign 247

Social Media Marketing

APRIL 23, 2013

One of the most instructive accounts to watch was the @Boston_Police Twitter account, as it led the conversation throughout the crisis. Twitter''s new #music app launched on April 18. Twitter launched keyword targeted for ads , so users may see Promoted Tweets based on terms they''ve used previously. Then again, so did CNN.

Social Media 165

Social Media Tumblr Authentication comScore 165

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Facebook’s Q2 earnings show mobile growth, U.S.

Social Media 162

Social Media Flipboard Journal comScore 162

Social Media Marketing

APRIL 3, 2013

Take a look at the star-studded (okay, Internet stars) video they produced to announce it: Industry More small business owners say they find LinkedIn, Twitter and YouTube more effective than previously. Twitter is being mined for similar uses as well. Still, Facebook dominates in this space. Big Data is not a cure-all.

Social Media 160

Social Media Flipboard Storify Reddit 160

The Realtime Report

JULY 1, 2014

The NBA handed out 10 social media awards in 10 categories over 10 days, with the help of fan voting on NBA.com , Facebook and Twitter. The NBA was also host to the very first “ Social Media Night ” back in 2013, encouraging fans to socially engage with the Golden State Warriors.

Social Media 170

Social Media Sports Campaign Team 170

Twist Image

MAY 16, 2013

If you survey the land of client and agency relationships, what you are bound to find is clients who are asking for much than an advertising campaign, these days. It''s true that sometimes people like a brand on Facebook or retweet a promoted tweet on Twitter. They could probably care less. More than advertising. Big, big work.

Advertising 111

Advertising Research Data Survey 111

Mindjumpers

DECEMBER 20, 2013

2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. In 2013 we’ve seen a huge growth in visual platforms; Instagram, Vine, Snapchat, Tumblr, Buzzfeed and especially Pinterest have all gained millions of followers. Real time is king.

Social Media 269

Social Media Tumblr Smart Phone Mobile 269

The Realtime Report

DECEMBER 12, 2013

For DiGiorno pizza, being spontaneous – and knowing where their audience is at a given moment – recently created a huge spike in engagement on Twitter. DiGiorno Pizza (@DiGiornoPizza) December 6, 2013. DiGiorno Pizza (@DiGiornoPizza) December 6, 2013. What does this have to do with pizza, you may ask?

Hotels 155

Hotels Campaign Social Media Mobile 155

The Realtime Report

DECEMBER 31, 2012

User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology).

Case Study 194

Case Study Study Social Media Film 194

Firebelly

DECEMBER 11, 2012

In 2012, plenty of big brands and organizations suffered serious backlashes on social networks like Twitter and Facebook for offensive tweets, questionable ad campaigns or controversial company statements. Lessons Learned: The Top 10 Twitter Mistakes of 2012. Lessons from 2012’s Social Media Disasters.

Social Media 193

Social Media Social Networking Campaign Organization 193

The Realtime Report

DECEMBER 24, 2013

Diageo’s Ciroc vodka is giving new Uber users $25 coupons, from January 1 to March 1 — but only if the brand gets 10,000 pledges from fans (on Facebook and Twitter) to never drink and drive, using # CIROCthenewyear. pic.twitter.com/zMoC4P3Erb. — #CirocTheNewYear (@Ciroc) December 24, 2013. It’s time to #CirocTheNewYear !

Discount 164

Discount Transportation Brands Delicious 164

Idaconcpts

DECEMBER 12, 2012

No matter your niche, your product, or your service, you can be sure that Facebook, Twitter and other social media platforms will play a crucial role with your business in the future, and there is no time like the present to get started! New Media Expo 2013. Social Media Strategies Summit 2013.

Conference 172

Conference Social Media Airlines Education 172

Koka Sexton

OCTOBER 7, 2016

In 2013 when I heard they were opening in California, I was hopeful that there would be one close to me. — Koka Sexton (@kokasexton) January 16, 2013. — Koka Sexton (@kokasexton) January 16, 2013. That led to some great DMs between me and the Dunkin team on Twitter. Can you open one on my route to work?

Hotels 105

Hotels Travel Conference Social Media 105

The Realtime Report

JULY 22, 2014

increase in customer satisfaction since 2013, reaching 73.4 However, there’s also good news: they have improved since 2013. Twitter reached a record high as well, up 6% reaching a score of 69. Social Networking Stats: Active Usage Drops For Facebook and Twitter, #RLTM Scoreboard. on ACSI’s 100-point scale.

Social Media 173

Social Media Wikipedia Tumblr Reddit 173

The Realtime Report

JANUARY 22, 2013

Chrysler’s new campaign for the Dodge Dart is taking the ‘registry’ concept way beyond the wedding. The registry is tied into social media, with users having the option to connect their registry to Facebook or Twitter. ” So far, the registry only exists for the 2013 Dodge Dart. with their contribution.

Buy 184

Buy Comparison Campaign Sites 184

Convince & Convert

JANUARY 23, 2014

Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. Photo courtesy of the #museumselfie hashtag on Twitter.

Examples 163

Examples Social Media Content Film 163

agora pulse

JUNE 22, 2017

Unlike Twitter , Facebook doesn’t have a separate advanced search function. Back in 2013, Facebook released a natural language search engine called Graph Search. Most articles about it date from 2013 to 2015. This is really useful for building up targeted Facebook ad campaigns. It wasn’t always like this.

Tips 127

Tips Hubspot Facebook Hashtag 127

Bill Hartzer

JULY 3, 2013

taxpayer dollars on two separate social media campaigns: to increase the number of Facebook Likes on their Facebook page. What’s even worse, is that these two social media campaigns were complete flops, with less than 2 percent actually engaging with their posts. ing on any item within the previous week.

Facebook 164

Facebook Buy Campaign Report 164

Social Media Marketing

MAY 21, 2018

But trust me email marketing is many times more useful than promoting your brand on social media, like Facebook and Twitter. Now, many marketing companies include this strategy in their campaigns. The following statistics will make my point more clear: In the year 2013 nearly 3.2 Then surely email marketing looks less effective.

Marketing 105

Marketing Mobile Notification Statistics 105

Mindjumpers

OCTOBER 8, 2013

Visual content has always been important in social media, but 2013 has set whole new standards. From what we know from Twitter and Snapchat, it could seem like social media is continuously being focused on short format content. General Electrics showing how nature is one big loop in their 6 Seconds Science campaign.

Video 266

Video Film Instagram YouTube 266

The Realtime Report

DECEMBER 27, 2012

If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Let us know how you’re planning to use influencer marketing to boost your results in 2013!

Influencer 195

Influencer Products Marketing How To 195

Webbiquity SMM

AUGUST 2, 2018

You don’t need flashy social media campaigns, dynamic branding, or an overly ambitious mission statement to ascend to the top of your industry. Would you go on Twitter to try and find a supply chain management solution, or would you (insert preferred search engine here) it? More businesses need to take their cue from Stockton.

Social Media 107

Social Media B2B Engineering SEO 107

Unmetric

APRIL 2, 2019

At Unmetric, we do something called the #UnmetricBrandStars on Twitter and Facebook. We believe it will provide other brands inspiration for their own creative briefs and campaigns. While these posts are well-received on Facebook , only a small number of people engage on Twitter. — Unmetric (@unmetric) March 19, 2019.

Social Media 97

Social Media Brands Marketing Tourism 97