In support of World AIDS Day, Durex created the #1Share1Condom Twitter hashtag campaign to help fight the spread of HIV. Social Media Campaigns AIDS condoms Durex hashtag campaign HIV Twitter campaign World AIDS DayFrom November 26 through December 1st, Durex offered to donate one unused condom for every tweet with #1Share1Condom and for every share of the World AIDS Day image or video on Durex USA’s Facebook page. Stop the misunderstanding – RT to spread the word about HIV & AIDS and we’ll donate a Durex condom. The effort is capped at 2.5 MORE >>

President Obama’s campaign has posted nearly four times as much content as challenger Mitt Romney’s campaign, and is active on nearly twice as many platforms, according to new research by the Pew Research Center’s Project for Excellence in Journalism. During two weeks in early June, the Obama campaign published 614 posts vs. just 168 for Romney. Here’s the breakdown over individual platforms: Obama’s campaign averaged 29 tweets per day, vs. just one tweet per day for Romney. both campaigns averaged two posts per day on Facebook. MORE >>

But one thing I’ve found that has helped me stand out in the industry was working on a political campaign. Waste deep into the internship, the 2008 presidential elections were well under way and one of my mentors came to me and asked if I’d be interested in working on the campaign trail. credit my campaign experience and the support of my mentors as being the main reasons why I have had such a fruitful career path thus far. Here are some additional, important reasons as to why working on a political campaign can be an asset for young PR pros: 1. and the world. MORE >>

Vodafone has been running a great campaign in the UK for Christmas called ‘The 12 Days of Smiles’ – 12 days of offers associated with the 12 days of Christmas. Last week (and over this weekend) they launched a social media element to this campaign on Twitter and on their website homepage. It is a surprise that Vodafone opted for this and reminds us all that when we are coming up with social media campaigns, we need to balance the creative idea with the business objectives and the business and brand risks. Vodafone homepage. MORE >>

Although many factors influence the success or failure of an AdWords campaign, keyword selection is often where the problem begins in many self-managed campaigns. For example, if you wanted to start an AdWords campaign advertising  “search engine marketing services,” you might come up with an initial list like this one: Search engine marketing. However, as a list of keywords for an AdWords campaign, it would lose money. When selecting keywords for PPC campaigns, the goal is to select keywords that LIMIT your traffic! Search engine marketing (a.k.a. MORE >>