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The Hillary Clinton PR Campaign

Spin Sucks

You see, you’ll never change a person’s mind about those two things and they’re meant to only frustrate the other party when discussed (unless, of course, you agree). I say this because I want to talk about the Hillary Clinton PR debacle—I mean, communications campaign—she has employed and I don’t want it to devolve into a political conversation. By Gini Dietrich.

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%). What is their profile like and how will their personality promote your campaign? Let’s face it.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Using social media analytics like Talkwalker’s  Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. All the relevant social media metrics for your hashtag such as buzz, engagement, and reach can be measured and compared against previous campaigns and competitor campaigns. Image via BigStockPhoto.com. highlight to tweet). Analyzing #FIFAWWC Mentions.

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. 1.  YouTube video from this campaign saw millions of views and Durango sales went up 59% in October. What were your favorite social media campaigns in 2013? Power out? No problem. pic.twitter.com/dnQ7pOgC.

Influencer Relations: Tips to Extend Your Current Campaigns

Spin Sucks

If not, you can sign in with Twitter. It’s worth signing up for Twitter just to be able to log in to Followerwonk. Influencers Who Blog Now I want to follow the same process—using Inkybee —to find the most relevant bloggers for my PR metrics campaign. On Twitter, create a list of bloggers and journalists you want to collaborate with this year. Start there. foodie.

5 Black Friday Social Media Campaigns and Tactics to Learn From

Ignite Social Media

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Recently implemented by REI’s #OptOutside campaign, the Marketing-By-Not-Marketing Approach is essentially advertising how a brand isn’t participating in Black Friday so they can stand out from the crowd. The Sweepstakes Approach.

Monday Roundup: Optimizing Your Campaigns

Waxing UnLyrical

Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 1. ” (Be warned: this is a LONG post… but if it’s the only one you read from this round-up, it’ll be worth it.). 2.  4 Components Of The Best Social Media Campaigns.

Audi Ireland Runs Risky Twitter Campaign

The Social Media Incubator

One quick glance at Audi Ireland’s Twitter activity recently could have had many in an uproar. Instead, the company is being praised by some for their most recent Twitter campaign that uses ‘ #WomenDrivers ‘ with images of crashed vehicles, parking mishaps, and more. The purpose of the campaign is to bash stereotypes and educate the audience on women drivers.

Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media

The Realtime Report

Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway.  ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising. ” ( L2 Think Tank ). ”  .

KLM Lets You Book Flights Via Facebook and Twitter

The Realtime Report

customer on Facebook or Twitter can now book or rebook a flight, reserve a seat, arrange extra baggage, and pay through the social networking platform. Here’s how it works: KLM sends a link to the customer in a private message on Facebook or Twitter. million fans) and 804,000 followers on Twitter ( @KLM ). KLM receives a message to say that payment has been received.

Social Media Campaigns Kick-Off 2014 World Cup

The Realtime Report

Social media is expected to play a huge role in this year’s tournament, and we’ve compiled some of the most popular and creative marketing campaigns centered around the event: Hyundai’s dedicated Tumblr site will release 120 pieces of football related artwork including GIFs, quotes, illustrations and short films throughout the 2014 World Cup.

How Promoted Hashtags Can Ruin Your Online Campaign Efforts

SocialFish

Instead of inspiring the happiest of memories, the promoted #McDStories hashtag brought around a relentless swarming of McDonald detractors hoping to bring around the online demise of the brand’s reputation.  In fact, despite this campaign occurring over a year ago, the “bashtag” still lives on today. SharingStories. McDStories. — K H A L I F A (@Khalifa_hudspet) February 23, 2013.

Twitter Users Are 68% More Likely To Visit Political Campaign Donation Sites

The Realtime Report

Twitter wants politicians to know that their tweets are effective. Does it really influence users or change behavior?  A new study from Twitter and Compete set out to answer these questions. According to Compete’s data, the average Twitter user is 68% more likely to visit a campaign donation page than the average internet user. politics.”

Presidential Social Media Campaigns: Obama Sees 2x More Engagement Than Romney

The Realtime Report

President Obama’s campaign has posted nearly four times as much content as challenger Mitt Romney’s campaign, and is active on nearly twice as many platforms, according to new research by the Pew Research Center’s Project for Excellence in Journalism. During two weeks in early June, the Obama campaign published 614 posts vs. just 168 for Romney.

How You Can Use Promotional Products to Boost Your Social Media Campaign

SocialFish

It’s no mystery why more and more businesses are turning to social media to help bolster their marketing campaigns. However, one thing that many marketers don’t realize is that there is another component of their promotional campaign that can be combined with social media in order to redouble those efforts, as well as the results they render. That component is promotional products.

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3 LifeWellTravelled: Cathay Pacific sets the travel tone.

Social Media Campaigns Don’t Match When Consumers Are Online

Spin Sucks

It found a few interesting things: Marketers are deploying their Facebook campaigns the wrong time of day. According to the study, the Facebook campaigns of the brands it studied reached the highest level of interaction between 10 p.m. We attended a client’s Twitter chat a couple of months ago, which was from 9-11 p.m. Ever wonder how much content you should be producing?

Collaboration supports successful campaigns

Akamai Marketing

Because social media is new (Twitter is only 5 years old!), The awesome thing for me about having this diverse group of people around me is that they each bring a different insight to a challenge or a campaign. Raising a successful social media campaign takes more than one person. Social media professionals are a fascinating bunch. Creative Commons by PSD. Its takes a village.

Augmented Reality: Budweiser Uses Blippar To Power Campaign Designed To Generate “Smiles”

The Realtime Report

market, and Budweiser is one of the first brands to take advantage of it.  In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. The content will be updated periodically, and will include  special offers and exclusive deals.

Four Step Process to Create an Integrated Marketing Campaign

Spin Sucks

Then we have to figure out Twitter, Pinterest, Instagram, Google+, Path, Flickr, YouTube, LinkedIn, content, search engine optimization, inbound marketing, infographics, webinars, videos, email, search engine marketing, gamification, mobile marketing, oh my! I’ve been reflecting recently on the changes that have happened to the public relations industry in the past few years. Crawl.

Monopoly Launches ‘Save Your Token’ Campaign on Facebook

The Realtime Report

Monopoly is using Facebook and Twitter to get fans excited about a change in the classic board game. Fans can “campaign” to save their favorite token by sharing images and videos with their friends on Facebook and Twitter, and by using the hashtag #tokenvote. Social Media Campaigns #tokenvote Hasbro Monopoly Save Your TokenWhich token will you be voting for?

Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing.  An effective Twitter presence starts with understanding how it works. To see your Twitter Home feed, click on Home: . Replies show up in your Twitter Home feed and the Twitter feed of the person to whom you are responding to.

Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing.  An effective Twitter presence starts with understanding how it works. To see your Twitter Home feed, click on Home: . Replies show up in your Twitter Home feed and the Twitter feed of the person to whom you are responding to.

Durex #1Share1Condom Campaign Helps Fight AIDS

The Realtime Report

In support of World AIDS Day, Durex created the #1Share1Condom Twitter hashtag campaign to help fight the spread of HIV. Social Media Campaigns AIDS condoms Durex hashtag campaign HIV Twitter campaign World AIDS DayFrom November 26 through December 1st, Durex offered to donate one unused condom for every tweet with #1Share1Condom and for every share of the World AIDS Day image or video on Durex USA’s Facebook page. Stop the misunderstanding – RT to spread the word about HIV & AIDS and we’ll donate a Durex condom. The effort is capped at 2.5

2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. million conversations across Twitter, Facebook, blogs and Tumblr. Adidas’ all in or nothing  campaign truly captured the intense emotions of the tournament, and racked up 917,000 mentions on Twitter with #allin or nothing. Adidas reported 5.8 million followers.

Monday Roundup: Campaigns

Waxing UnLyrical

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Here! 3.  Silly, But….

How To Get Results From Your Blogger Outreach Campaign

SocialFish

This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. Our goal for this part of the campaign was 30 blog posts. There we three factors that contributed to the overwhelming success of this campaign: Inspire participation with incentive – Bloggers get approached all the time to blog about a product or cause.

Does My Business Need to be on Twitter?

yMarketingMatters

As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” ,  I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. There are about 1 billion registered Twitter users, with 241 million monthly active users. The average Twitter user has 208 followers. Build credibility.

Native Ads Debut for Mobile App Install Campaigns on Twitter Audience Platform

SocialTimes Twitter

Advertisers running mobile application install ad  campaigns on Twitter Audience Platform  now have access to native ads. Simply check the “native” box when launching a new mobile app install campaign on the Twitter Audience Platform and your ad content will be automatically reassembled to match each app’s unique design and layout.

Vimeo 18

Twitter Touts Branded Emojis

SocialTimes Twitter

Twitter introduced branded emojis last year , and the social network provided an update on their performance Monday. Twitter said in a Twitter Marketing post that ads receive nearly 10 percent more attention when branded emojis are included, adding that when branded emojis are combined with promoted videos , emotional connection with and interest in the ads increase by six times.

Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. When the 24-hour campaign was over, 1500 people had tweeted – which meant 7,500 meals. ” It’s not clear whether the company plans to repeat the campaign next year. Lidl bit naive.

Oreo’s #DailyTwist Campaign Serves Up Realtime Creative

The Realtime Report

Kraft Foods – which makes Oreos – collaborated with a team of agencies to create the ‘Daily Twist’ campaign, featuring a catchy new Oreo ad on Facebook for 100 days in a row. Oreo’s 100th anniversary officially started in March with the launch of a print ad campaign focusing on the brand’s history. Chen told The New York Times.

[Interview] How Airbnb’s #LiveintheMovies Twitter Campaign Stole Cinema’s Biggest Night

Audiense

The #LiveintheMovies Twitter campaign earned a sizeable amount of earned media coverage too, and picked up a Silver in the Mobile category at this year’s Cannes Lions. ” This campaign reached an audience outside of Airbnb’s immediate community, how did you analyse this audience? But for us, it was about more than eyeballs. “Tight collaboration.

Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

The Ottawa-based public engagement consulting firm behind the disastrous ‘Our Voice, Our Hamilton’ campaign certainly learned a lot about high emotion, conflict and controversy within a few hours of its launch. In addition, the campaign’s Pinterest page boasted a picture of a courthouse in Hamilton, Ohio and one of a T-shirt slogan: ‘Hamilton pop. Photo: tourismhamilton.com. Conflict.

The 20 Minute Twitter Audit

Sprout Social

You want to analyze the performance of your Twitter account, but don’t want to spend three hours doing it. Twitter audit isn’t at the top of most marketers’ list of fun things to do for the day. Luckily there’s no rule that says a Twitter audit has to be excruciating or can’t be done in under an hour. What Is a Twitter Audit? Twitter

How to Select Keywords for Pay-Per-Click Campaigns

Spin Sucks

Although many factors influence the success or failure of an AdWords campaign, keyword selection is often where the problem begins in many self-managed campaigns. For example, if you wanted to start an AdWords campaign advertising  “search engine marketing services,” you might come up with an initial list like this one: Search engine marketing. percent of the time!

Volvo Launches Pinterest Account With #VolvoJoyride Campaign

The Realtime Report

Social image-sharing site Pinterest is the focus of a new campaign by Volvo Cars of North America. Volvo also looked to design and lifestyle blogger Victoria Smith to help promote the campaign, by making her own Volvo Joyride board and YouTube video to share with her over 473,000 followers on Pinterest. Another reason to focus on Pinterest for this campaign? ”Users

Twitter Introduces Website Conversions Objective

SocialTimes Twitter

With the holiday shopping season  fast approaching, Twitter gave its advertisers an early gift: a new website conversions objective. times the volume of conversions versus similar campaigns using the website clicks or conversions objective. Advertisers: What are your thoughts on the changes Twitter announced Wednesday?

Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media

The Realtime Report

The new ad campaign begins a month before the brand’s new high-end collection – called StudioLux Noir – reaches stores, and is “the culmination of three years of development and research.” Hoping for a high level of feedback, Under Armour is engaging heavily with the @UAWomen Twitter account, as well as #IWill and #WhatsBeautiful. The campaign will also include more traditional commercial spots on E!, Social Media Campaigns #IWill #WhatsBeautiful athletic wear contest mobile app retail Under ArmourSweat. Every. 4yUkong5zZg via @ youtube.

Twitter Introduces Emoji Targeting

SocialTimes Twitter

Emojis  are everywhere, and brands advertising on Twitter can now use them to target their campaigns. Twitter ads application-programming interface product manager Neil Shah announced in a blog post  that emoji keyword targeting is now available to advertisers on the social network. According to Shah, advertisers can now target Twitter users who recently tweeted or engaged with tweets that featured emojis, with the help of six Twitter Official Partners : 4C , AdParlor , Amobee Brand Intelligence , HYFN , Perion  and SocialCode.