Social Media Marketing

JULY 24, 2013

Similarly, B2B decision makers use different social networks for different purposes. Half of all content shared to social networks is done through Facebook, but other networks are strong as well: Pinterest for e-commerce, Twitter for consumer brand sites.

Social Media 162

Social Media Flipboard Journal comScore 162

Webbiquity SMM

AUGUST 2, 2018

For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. For most B2B companies, your SOM is going to be relatively small compared to the total addressable market, or TAM, especially in relation to B2C companies. At some point today, a social media marketer is going to get fired.

Social Media 107

Social Media B2B Engineering SEO 107

Webbiquity SMM

SEPTEMBER 26, 2017

These digital benefits attracted a lot of attention, which gained the organization approximately 54,000 new members in the first six months of 2013 alone. Be honest about what you do, and offer something in exchange for them connecting with you, such as regular articles on a topic they will care about or a group discussion platform.

LinkedIn 186

LinkedIn How To CPA B2B 186

Waxing UnLyrical

DECEMBER 16, 2013

So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. Why: A classic from the WUL vault, this recap features the first #measurePR chat of 2013. Here you go. You can also view the #measurePR transcript for December 3 in our regular PDF format.

Storify 216

Storify Press Release Case Study Hashtag 216

Twist Image

AUGUST 20, 2013

In 2013, it really has become about that last part: what we''re doing. This may seem like something that was inevitable, but it has finally come to pass according to the TechCrunch article, Smartphones Finally Overtook Dumbphone Sales Globally In Q2, Android Now At 79%, Says Gartner. The context of the situation. andy nulman.

Marketing 109

Marketing Mobile B2B Apple 109

Convince & Convert

DECEMBER 1, 2014

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. Inbound Writer helped us analyze the 242 posts we published here in 2013 and discovered that the top 25% (61 posts) generated a whopping 78% of the visits from organic search (and 67% of all visits).

Analytics 165

Analytics Content How To Software 165

Writtent Blog

APRIL 25, 2013

4) By 2013, it is projected that 128 million people in the US will be blog readers. 7) B2B marketers who use blogs generate 67% more leads than those that do not. 10) 33% of B2B companies use blogs. 22) Article posting (79%) and social media excluding blogs (74%) are the most popular tactics for B2B content marketers.

Statistics 111

Statistics Hubspot comScore Sysomos 111

Convince & Convert

SEPTEMBER 6, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Social Media Stat of the Week: Only 51% of B2B Marketers Say Marketing has Financial Value. Shockingly, according to MarketingCharts, only 1 in 2 marketers of the B2B persuasion agree that marketing has clear financial value to their business.

Crowdsourcing 138

Crowdsourcing B2B Social Media Retail 138

Twist Image

JANUARY 4, 2017

One of the bigger ideas (and evolutions) in marketing that I covered in my second business book, CTRL ALT Delete (which was published in 2013), was the idea of utilitarianism marketing. Marketing is so much more than advertising. The fact is that marketing dollars don't have to (only) go to advertising. This is great. This is profound.

Products 76

Products Brands Retail iPhone 76

Writtent Blog

APRIL 10, 2013

billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. 80% of business decision makers choose to educate themselves on solutions by reading branded articles. Bundle Articles into an eBook. Embed YouTube Videos.

Screencast 90

Screencast Content eBook Film 90

Writtent Blog

APRIL 10, 2013

billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. 80% of business decision makers choose to educate themselves on solutions by reading branded articles. Bundle Articles into an eBook. Embed YouTube Videos.

Screencast 87

Screencast Content eBook Film 87

Writtent Blog

JUNE 25, 2013

B2B buyers typically love conferences , and you can fulfill their hunger for details on professional events, even if your business budget didn’t have room for you to actually attend in-person. Quora is 2013’s answer to the crowdsourced question-and-answer forum. Remember Yahoo Answers? Unfortunately, no. Lucky for you, Marketing.AI

Tools 91

Tools Content Blogger Curation 91

Writtent Blog

APRIL 12, 2013

You should do a research before submitting publication and track the results after your articles have been published because you need to know what to write and what benefits it gives you in the longer term. First, guest blogging isn’t something one person can accomplish – it’s totally a team effort.

YouTube 92

YouTube Facebook Syndication News 92

Writtent Blog

FEBRUARY 14, 2014

Google Trends indicates that the term began to gain traction in 2013, and is quickly gaining some serious traction in search: Whether you choose to apply growth hacking in real life or would rather stick with more conservative and mainstream marketing tactics, here are 30 great resources to help you explore the idea : 1. Absolutely.

Resources 111

Resources Startup Marketing Handbook 111

Koka Sexton

JANUARY 14, 2013

B2B Sales Motivation (@salesquote) January 14, 2013. . There was a great post written by Craig Jamieson called Leveraging Social CRM for B2B Salespeople that outlines some of the changes that are being made. Another article asks Should your business invest in social CRM tools ? The Future of B2B Sales is Social.

B2B 92

B2B Social CRM LinkedIn Class 92

Buffer Social

JULY 9, 2018

Here are two good examples by Matt Rhodes from his article, The danger of bad insights and poor digital marketing decisions : For a brand targeting mums, for example, it may make more sense to create engaging content at 2am when mums are awake and alone with their babies. Another guide on best times that we compiled was done in 2013!

Study 111

Study Social Media Overview Aggregator 111

Writtent Blog

MARCH 10, 2014

Not only was Pace awarded agency of the year at Content Marketing World 2013, the content’s also been awarded multiple gold and silver awards in the annual Adrian digital marketing awards. Nashville, Tennessee-based content agency Hammock wasn’t given a small task by B2B organization Health to You. Did it work? Absolutely!

Content 85

Content Marketing Energy Case Study 85

Buffer Social

FEBRUARY 21, 2018

This makes communities like LinkedIn Groups a great way for bringing your customers together, especially if you are a business-to-business (B2B) company. And unlike Facebook and Instagram, people on LinkedIn are there to further their professional network, build their personal brand, and increase their industry knowledge. According to Inc.,

Groups 109

Groups Groups LinkedIn Template 109

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Read more about Instagram marketing strategy with these articles: 10 of the best examples of brands using Instagram Reels. LinkedIn is the only B2B-dedicated platform in our roundup.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Webbiquity SMM

DECEMBER 12, 2013

Not just articles and blog posts, but video storyboards, podcast scripts, and infographic creative briefs rely on effective writing. ” 5 Back-to-Basics Principles for B2B Storytelling by velocidi. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3: 1: Content Marketing Week Starts Tomorrow! #2:

Tips 195

Tips Content Marketing B2B 195

Convince & Convert

NOVEMBER 26, 2013

Carrie Morgan (@morgancarrie) September 10, 2013. If your content marketing efforts include guest blogging or submitting e-zine articles, taking a few minutes to synchronize your effort with 12 basic SEO tactics can boost visibility and do powerful things for growing your influence. Sarah Skerik (@SarahSkerik) September 10, 2013.

SEO 153

SEO Influencer Blogger Social Media 153

Buffer Social

NOVEMBER 13, 2017

” Now, as we close out 2017, it’s clear that LinkedIn is quickly becoming a force to be reckoned with in the world of B2C and B2B marketing. 2013 (250M members): 10th anniversary of LinkedIn. 2017 (500M members): 100,000 new articles published weekly. members): Introduction of Jobs & Subscriptions.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). eMarketer ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

FEBRUARY 11, 2013

As noted here in a preliminary summary of the best Twitter articles and posts of 2012 last fall, “Twitterers collectively post a billion tweets every three days. Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog. ” How can you grow and maintain an active, relevant Twitter following?

Tools 192

Tools Twitter Tips HootSuite 192

Writtent Blog

JULY 9, 2013

Content Marketing Institute: 2013 Must-Know Trends and Benchmarks. 2013 State of Inbound Marketing Annual Report. 2013 State of Content Marketing. B2B Marketing Trends Survey 2012 Report. Curata’s annual survey of how B2B marketers approach content marketing strategy is a tactical goldmine.

Case Study 105

Case Study Study Research Report 105

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? A Year in Numbers: Top 10 Marketing Charts and Research Articles of 2010 by MarketingProfs. Social Media Facts & Figures for B2B Sales by Inside View. B2B Marketing and Social Media. Social Media Use in Big Companies.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JULY 7, 2014

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance by KoMarketing. ” Best LinkedIn Company Pages of 2013 by LinkedIn on SlideShare. ” Best LinkedIn Company Pages of 2013 by LinkedIn on SlideShare. A Guide for Optimizing Your LinkedIn Company Page by B2B Inbound.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Kikolani

DECEMBER 14, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 3 B2B Content Lessons To Learn from Mom Marketing – It takes a content-first approach to build loyalty that mutes competitors’ messages. The Resources Mashup. Blogging / Content. Business / Career.

Mashup 134

Mashup Resources SEO B2B 134

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. B2B Infographics ). B2B Infographics ). B2B Infographics ). B2B Infographics ). For example, 93% of marketers use social media for business. Small businesses?

Statistics 214

Statistics Social Media B2B SEO 214

Writtent Blog

MAY 21, 2013

If your organization is among the 45% of companies with plans to expand their budget for content marketing and inbound practices in 2013, there’s no better time than the present to start brainstorming a style guide for blogging: Image Credit: graur razvan ionut /FreeDigitalPhotos.net. How long should blog articles be? Optimal Length.

Content 96

Content Tools Marketing Hubspot 96

Sprout Social

APRIL 30, 2020

This allows us to highlight the most important details at a glance, while the body of the article elaborates on the findings. And for The New York Times, the most-read piece it published online during 2013 was a dialect map. 84% of B2B content marketers have use paid distribution channels in the last 12 months. Case studies.

Data 109

Data Marketing Report Diagrams 109

Convince & Convert

SEPTEMBER 1, 2010

And they can keep saying that until about 2013. There are going to be a lot of new shiny toys by 2013, past failures do not dictate future success (or do they?). Nic Wirtz Good article, especially about expecting to fail. It didn’t work.&# Are you going to want to wait around that long? I hear this so often.

Social Media 121

Social Media Consultant Social CRM eBook 121

ProBlogger

SEPTEMBER 4, 2013

For example, this awesome resource from PointBlankSEO.com is genuinely one of the best articles and tools I’ve ever read for link building strategies in 2013. Backing up your articles with research and statistics from external resources helps add credibility and value to your content.

Statistics 48

Statistics Creative Commons Aggregator Affiliate marketing 48

Writtent Blog

JULY 18, 2013

In a recent article in Forbes , she took a deep look at how the rise of visual content is connected to the increasing prevalence of mobile, and more importantly, what small businesses can do to capitalize on the trend. Image credit: Lori Kozlowski. Aaron Strout – @AaronStrout. Work with your influencers to co-create content.”.

Content 95

Content Marketing Meme Hubspot 95

Webbiquity SMM

APRIL 29, 2014

Find the answers to those questions and many more here in 31 of the best blog posts and articles about WPO (even if they don’t call it that) of the past year. The B2B Marketing Guide to Paid Content Distribution by B2B Digital Marketing. ** 5 STARS. What role does email play in extending online visibility?

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

MARCH 11, 2013

WordStream founder and CTO Larry Kim, slumming on an SEOmoz blog, presents five key insights gained from analyzing an enormous quantity of SEM data, including the average cost of keyword clicks by industry (in the b2b technology realm where we dwell, it ranges from $1.11 6 Small Business Marketing Trends for 2013 by Masterful Marketing.

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

MAY 14, 2013

Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience. They are) not perfect but will give you a head start and reduce the time you spend on typing your blog articles.” ” Starting a Blog in 2013? ” 21 Business Blogging Tips From the Pros by Social Media Examiner.

Resources 195

Resources Tips Syndication SEO 195