Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. B2B Lead Blog ). e-Strategy Trends ). Earnest Agency ). Marketing Charts ). eMarketer ).

Social Media 245

Social Media B2B SEO Marketing 245

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Guest post by Ariel Applbaum.

B2B 190

B2B MySpace Startup Social Networking 190

Convince & Convert

APRIL 2, 2015

So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and enjoyment. Why should consumers have all the fun?

B2B 60

B2B Marketing Microsoft Hubspot 60

Waxing UnLyrical

APRIL 8, 2013

Here’s a peek: On the differences between B2B and B2C measurement: A1: Both need meaningful KPIs (key performance indicators) but B2B side usually needs more direct alignment w/ business goals #measurepr. Sandra Fathi (@sandrafathi) April 2, 2013. John Trader (@John_Trader1) April 2, 2013. So far so good.

B2B 207

B2B Consultant Flickr ROI 207

Writtent Blog

SEPTEMBER 20, 2013

If we had to describe the pulse of the marketing industry, which was on full display last week in Cleveland at the Content Marketing World 2013 conference, it would be the concept of pushing yourself a bit further than ever before. Or as Marketo’s Maggie Jones who attended Content Marketing World 2013 puts it “1. Start Iterating.

Content 72

Content BuzzStream Marketing Sports 72

Koka Sexton

JUNE 22, 2013

Social Selling (@socialselling) June 13, 2013. B2B Sales (@b2bsales) June 15, 2013. Social Media B2b Sales Couple Profiles domain name Ideal Inactive Account Inactivity insights Logging Media Impact New Voice people Profile Name Register Shame Signs tweet Twitter' cc: @kokasexton.

B2B 77

B2B Domain Name Policies Resources 77

Writtent Blog

APRIL 23, 2013

Despite the fact that it took the network 6 years to reach 50 million members , experts estimate that someone new creates an account every two seconds in 2013. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. Are you currently using LinkedIn tips for B2B marketing?

B2B 107

B2B LinkedIn Tips Marketing 107

Social Media Marketing

JULY 24, 2013

Similarly, B2B decision makers use different social networks for different purposes. Half of all content shared to social networks is done through Facebook, but other networks are strong as well: Pinterest for e-commerce, Twitter for consumer brand sites.

Social Media 162

Social Media Flipboard Journal comScore 162

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. These conversations are something every B2B company can do.

Conversation 167

Conversation B2B Marketing GPS 167

Webbiquity SMM

AUGUST 2, 2018

For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. For most B2B companies, your SOM is going to be relatively small compared to the total addressable market, or TAM, especially in relation to B2C companies. At some point today, a social media marketer is going to get fired.

Social Media 107

Social Media B2B Engineering SEO 107

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Hotels 125

Webbiquity SMM

SEPTEMBER 26, 2017

These digital benefits attracted a lot of attention, which gained the organization approximately 54,000 new members in the first six months of 2013 alone. LinkedIn is an excellent platform to generate B2B leads. AICPA uses its LinkedIn group to share educational and marketing tools with CPA members. Sponsored InMail.

LinkedIn 186

LinkedIn How To CPA Groups 186

Webbiquity SMM

JUNE 11, 2013

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013. With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell.

Social Bookmarking 198

Social Bookmarking Engineering StumbleUpon Sites 198

Sprout Social

MAY 10, 2019

This hasn’t necessarily been a well-kept secret, though, as in 2012 YouTube unveiled a focus on “watch time,” while its parent company, Google, has held a patent for “Watch Time Based Ranking” since 2013. 46% of B2B buyers purchase something after watching video. The diversity of YouTube demographics extends to the B2B world too.

YouTube 111

YouTube Strategy B2B Marketing 111

Convince & Convert

OCTOBER 12, 2013

2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. Myth 11: The rules are different in B2B. Yes, the purchase funnel and some of the tactics are different in B2B. Much of what we’ve come to believe about social media and content marketing is wrong. tweet this ).

Social Media 167

Social Media Content Marketing B2B 167

Waxing UnLyrical

APRIL 2, 2013

Also, organizational infrastructure #measurepr … — Sandra Fathi (@sandrafathi) March 19, 2013. Sandra Fathi (@sandrafathi) March 19, 2013. Sandra Fathi (@sandrafathi) March 19, 2013. Sandra Fathi (@sandrafathi) March 19, 2013. standingdog A1: not just budget – sometimes time is the more expensive resource.

Airlines 217

Airlines Metrics Banking Consultant 217

Twist Image

AUGUST 20, 2013

In 2013, it really has become about that last part: what we''re doing. We''re looking at a traffic growth of about 125% between the first half of 2012 and 2013. Furthermore, the data reports that mobile devices (feature phones, smartphones and tablets) closed in on 30% of all website visits in Q2 of 2013. andy nulman.

Marketing 109

Marketing Mobile Apple B2B 109

Unmetric

OCTOBER 25, 2019

Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. The challenge: No one was excited to learn more about IT solutions on social media where cat videos dominated. Pictured above: The Unmetric platform in 2012.

Social Media Management 114

Social Media Management Compete Class B2B 114

Webbiquity SMM

SEPTEMBER 9, 2013

Finally, algorithmic changes implemented by Google (and subsequently mimicked by other search engines) over the past 18 months have impacted traffic to b2c and b2b websites. In early 2013, Google devalued general directory links for search rankings. Experiment.

Directory 196

Directory SEO B2B Engineering 196

Waxing UnLyrical

DECEMBER 16, 2013

Why: A classic from the WUL vault, this recap features the first #measurePR chat of 2013. And don’t forget to mark your calendars for the first chat of 2014, when Eric Wittlake , who publishes the incredibly smart blog B2B Digital Marketing , will be our special guest. Count What Counts: #measurePR Words to Live By.

Storify 216

Storify Press Release Case Study Hashtag 216

Convince & Convert

DECEMBER 1, 2014

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. Inbound Writer helped us analyze the 242 posts we published here in 2013 and discovered that the top 25% (61 posts) generated a whopping 78% of the visits from organic search (and 67% of all visits).

Analytics 164

Analytics Content How To Software 164

Buzz Marketing for Technology

JANUARY 16, 2013

Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. In 2013, expect to see: Testing (Finally) Becomes a Must-Have - Companies big and small have dabbled in this for a decade.

B2B 275

B2B Loyalty Retail Mobile 275

Oktopost

SEPTEMBER 2, 2021

Daniel is a serial entrepreneur, B2B marketing expert, and social media enthusiast. With more than a decade of experience leading marketing and sales organizations in global tech companies, his latest venture is Oktopost, the only social media management and employee advocacy platform designed for B2B companies. Episode Summary.

B2B 23

B2B Apple Social Media Management Authentication 23

Writtent Blog

JULY 10, 2013

billion mobile subscribers worldwide, and this figure will reach 7 billion by the end of 2013. 48% of US households will own at least one tablet by 2013. Worldwide, mobile traffic doubled between 2012 and 2013. Nearly one billion smartphones will be sold in 2013. There are 6.8 Source: Juniper Research ). Source: Akamai ).

Statistics 108

Statistics Mobile comScore Marketing 108

Convince & Convert

SEPTEMBER 6, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Social Media Stat of the Week: Only 51% of B2B Marketers Say Marketing has Financial Value. Shockingly, according to MarketingCharts, only 1 in 2 marketers of the B2B persuasion agree that marketing has clear financial value to their business.

Crowdsourcing 136

Crowdsourcing B2B Social Media Retail 136

Diva Marketing Blog

MAY 12, 2013

What does authenticity mean in 2013? . One truth that still remains consistent even in 2013. What Is Your One Big Truth About Social Media in 2013? Our challenge in 2013 is to meet users where they are and position ourselves as someone worth actively following. ~ @HurriGator. social media is about learning together.

Social Media 83

Social Media Tweetdeck Authentication Blogosphere 83

Writtent Blog

APRIL 25, 2013

4) By 2013, it is projected that 128 million people in the US will be blog readers. 7) B2B marketers who use blogs generate 67% more leads than those that do not. 10) 33% of B2B companies use blogs. 22) Article posting (79%) and social media excluding blogs (74%) are the most popular tactics for B2B content marketers.

Statistics 111

Statistics Hubspot comScore Sysomos 111

Twist Image

JANUARY 4, 2017

One of the bigger ideas (and evolutions) in marketing that I covered in my second business book, CTRL ALT Delete (which was published in 2013), was the idea of utilitarianism marketing. Marketing is so much more than advertising. The fact is that marketing dollars don't have to (only) go to advertising. This is great. This is profound.

Products 76

Products Brands Retail iPhone 76

Writtent Blog

JULY 3, 2013

Whether you’re in the B2B or B2C market, there’s a good chance you’ll see the best engagement if you match your campaigns to the times of the day when the typical worker engages with their email account: upon arrival to work, and before leaving. Coincide With Corporate Schedules. Don’t Fear the Weekend.

B2B 89

B2B Newsletter Metrics Study 89

Koka Sexton

JANUARY 14, 2013

B2B Sales Motivation (@salesquote) January 14, 2013. . There was a great post written by Craig Jamieson called Leveraging Social CRM for B2B Salespeople that outlines some of the changes that are being made. The Future of B2B Sales is Social. .” Peter F. Drucker. — It’s a great start though.

B2B 92

B2B Social CRM LinkedIn Class 92

Writtent Blog

JUNE 25, 2013

B2B buyers typically love conferences , and you can fulfill their hunger for details on professional events, even if your business budget didn’t have room for you to actually attend in-person. Quora is 2013’s answer to the crowdsourced question-and-answer forum. Remember Yahoo Answers? Unfortunately, no. Lucky for you, Marketing.AI

Tools 91

Tools Content Blogger Curation 91

Pixlee

SEPTEMBER 9, 2019

Trendjacking tends to be harder for B2B companies than it is for B2C companies who thrive off of personal and often casual relationships built with their clientele. Perhaps the most memorable post of there’s was a timely tweet during the SuperBowl in 2013.

Brands 55

Brands Meme Trends Eventful 55

Webbiquity SMM

DECEMBER 17, 2013

” Probably more useful in consumer than B2B marketing, but worth considering regardless. ” This was post #6, the final post, of Content Marketing Week 2013 on Webbiquity. #1: 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3: 5: 12 (of the) Best Content Marketing Infographics of 2013.

Tips 203

Tips Flipboard Content Screencast 203

Writtent Blog

DECEMBER 3, 2013

Researchers have found that the average B2B content marketer uses 12 different tactics , which can range from visual content to blogging, social media to Slideshare, and more. Remember that image that Oreo Tweeted during the 2013 Super Bowl ? They had someone on staff who’s job was to respond to important moments.

Content 87

Content Marketing Meme Trends 87

Writtent Blog

APRIL 10, 2013

billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Can a company ever have too much branded content ? The statistics seem to indicate that the answer is no way.

Screencast 90

Screencast Content eBook Film 90

Writtent Blog

APRIL 12, 2013

Don’t be afraid to become holiday-oriented even if you’re a B2B company as long as your brand is integrated in the publications you generate. Although you might have heard something about the importance of Pinterest to content marketing, it’s time to sort things out for 2013.

YouTube 92

YouTube Facebook Syndication B2B 92