Social Media Marketing

JUNE 12, 2013

A roundup of relevant links affecting our industry. Industry Could IBM be the Google for large enterprise organizations ? In the first quarter of 2013, email grew by 11.6% year over year for all industries, and the open rate was 24.4% Think email is dead? Think again. versus 22.2%

Social Media 130

Social Media Metadata Flipboard Metrics 130

Social Media Marketing

MARCH 22, 2018

It is also a vital communication tool in various industries including healthcare. Both individuals and businesses in healthcare industry use social media to stay connected, communicate and sometimes market their products and services. In fact, social media today is a necessity for the healthcare industry.

Training 99

Training Industry Social Media Health Care 99

Social Media Marketing

MAY 8, 2013

A roundup of relevant links affecting our industry. Industry News Content is always challenging to develop for social media, but what about the efforts you''re undertaking for engaging fans? For autos, even the Super Bowl didn''t help, as social sharing around that content fell flat in Q1 2013. These are those links.

Social Media 160

Social Media Automotive Klout Flipboard 160

Social Media Marketing

JUNE 5, 2013

A roundup of relevant links affecting our industry. Industry Salesforce.com will spend $2.5 Last week, we shared the 2013 Internet Trends deck from Mary Meeker; this week, The Atlantic takes a look a the 11 most fascinating charts from her presentation. There''s room for short-form and long-form content on the Internet.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Social Media Marketing

JULY 18, 2013

Industry Evangelists, fans, advocates - whatever you like to call them, it''s important to get your supporters to act. Metrics/Measurement/Big Data Sponsorships are still a growing percentage of budgets growing anywhere from 3-6% in 2013 and comprising 14% of marketing budgets. Some recommendations/warnings for WeChat from a marketer.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Social Media Marketing

MAY 15, 2013

A roundup of relevant links affecting our industry. Industry News A survey of 1,200 people in the U.S., of internet users in 2013 to 54.7% Facebook is set to make a big data play - this is a story that''s in the making, with recent acquisitions, advertising offerings, and the mountain of data on which Facebook currently sits.

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Webbiquity SMM

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing.

Social Media 249

Social Media B2B Marketing SEO 249

Social Media Marketing

AUGUST 8, 2013

A roundup of relevant links affecting our industry. Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report.

Social Media 167

Social Media Nielsen Press Release News 167

Writtent Blog

SEPTEMBER 20, 2013

If we had to describe the pulse of the marketing industry, which was on full display last week in Cleveland at the Content Marketing World 2013 conference, it would be the concept of pushing yourself a bit further than ever before. Or as Marketo’s Maggie Jones who attended Content Marketing World 2013 puts it “1.

Content 72

Content BuzzStream Marketing Sports 72

Social Media Marketing

APRIL 3, 2013

A roundup of relevant links affecting our industry. Take a look at the star-studded (okay, Internet stars) video they produced to announce it: Industry More small business owners say they find LinkedIn, Twitter and YouTube more effective than previously. What's in question is how users will react to it.

Social Media 160

Social Media Flipboard Storify Reddit 160

Social Media Marketing

APRIL 23, 2013

A roundup of relevant links affecting our industry. While it gets plenty of play as a buzzword, there''s actually much more to this area of the industry, and I thought it deserved its own section. Industry News Last week''s terrorism news were all over traditional and social media platforms. These are those links.

Social Media 165

Social Media Tumblr Authentication comScore 165

Social Media Marketing

JULY 24, 2013

Industry Digital moms are connected almost everywhere - but there''s a limit to how much they want to hear from marketers , according to eMarketer''s report "Mom Shoppers: Using Digital to Keep Their Heads Above Water" Compared to their UK counterparts, US consumers are much more likely to complain about brands on Twitter.,

Social Media 162

Social Media Flipboard Journal comScore 162

Social Media Marketing

AUGUST 16, 2013

A roundup of relevant links affecting our industry. Industry Negative comments are like broken windows. Sina Weibo is now valued at $6 billion on a 200% annual increase in advertising revenue. The quality of content below the article can affect readers, editorial and a publication''s brand.

Social Media 167

Social Media Flipboard Press Release Trends 167

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends.

comScore 199

comScore Smart Phone SMS Advertising 199

Twist Image

APRIL 4, 2014

When people talk to me about advertising agencies - especially ones that claim to be "fully integrated" - what I (still) hear is: digital advertising. Make no mistake about it, advertising is a juggernaut in the world of marketing, but it''s not everything. Advertising is one component of the communications challenge.

Advertising 92

Advertising Marketing Comparison Banking 92

Proactive Report

AUGUST 14, 2013

Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. They were never seen by the public and were not composed as an advertisement. Register here.

Press Release 80

Press Release How To SEO News 80

Twist Image

FEBRUARY 13, 2013

What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." " But there's a debate about just what, exactly, the advertising industry means by "native advertising. " We do need a unified definition here.

Advertising 80

Advertising Adwords Publishing Guidelines 80

The Realtime Report

DECEMBER 18, 2012

With its rapidly expanding audience, mobile gaming will also lead in advertising growth. in-game purchases of virtual goods (this will become the top-generating revenue in 2013 and beyond). in-game advertising. ” What are the options for advertisers looking to use gaming platforms? .”

Mobile 187

Mobile Advertising Social Networking Report 187

Convince & Convert

NOVEMBER 13, 2013

Serving ads to consumers based on their previous Internet actions has proven to be a uniquely powerful form of online advertising. The Chango-Digiday Retargeting Barometer Q4 2013 sought out some of that hard data by asking almost 300 media buyers from a wide range of industries in the U.S., Canada and the U.K.

Statistics 146

Statistics Survey Advertising Industry 146

Social Media Strategies Summit

APRIL 22, 2019

2018 was a year of lasting impacts on the social media industry. Even in an industry marked by fast change, 2018 will go down in history as a big year for social media and all of the marketers who use it to sell their products or services. This is a trend that has been moving in a consistently upward direction since 2013.

Trends 142

Trends Social Media Instagram Influencer 142

Proactive Report

OCTOBER 16, 2015

In 2013 87% of US companies were already using social media marketing. 28% of marketers have reduced their advertising budget to fund more digital marketing (Gartner). Statista predicts that by 2019 spend on social and digital media will grow to $17 billion in the US alone. We’re now at 89%.

Industry 40

Industry Skills Newsletter Training 40

The Realtime Report

JULY 22, 2014

increase in customer satisfaction since 2013, reaching 73.4 However, there’s also good news: they have improved since 2013. Facebook and LinkedIn generated higher satisfaction this year, but according to their own users, these platforms are still worst in the industry. Overall, e-business websites have seen a 2.9%

Social Media 173

Social Media Wikipedia Tumblr Reddit 173

Ignite Social Media

MAY 1, 2017

With the launch of their first advertising campaign this summer in the US, Pinterest is now positioning itself as a visual search engine rather than a ‘social network.’ Advertiser faith in the platform has clearly faltered though, as they also reported the first quarterly revenue decline since going public in 2013.

Instagram 104

Instagram Twitter Engineering Influencer 104

Bill Hartzer

DECEMBER 3, 2014

7Search , a leading Pay Per Click Search Engine Advertising and Affiliate Network, along with a few other search and domain parking companies, have been accused of traffic stealing in eye-opening research paper titled Understanding the Dark Side of Domain Parking. We show the breakdown of the crawlers’ traffic in Table 6. Methodology.

Domain Name 139

Domain Name Research Affiliate network Report 139

yMarketingMatters

JANUARY 10, 2014

Measurement, statistics and content between social media, website, email and online advertising overlap and are influenced by one another. 92% of marketers in Marketing Sherpa’s 2013 Email Marketing Benchmark Survey said that email is producing, or will produce, a positive ROI for them. Social Media Advertising.

Social Media 277

Social Media Tips Marketing Mobile 277

Webbiquity SMM

SEPTEMBER 9, 2013

” The Tutorspree blog offers another possible answer: Google is intentionally de-emphasizing organic results (free clicks) in favor of search advertising results (for which it gets paid). In early 2013, Google devalued general directory links for search rankings. Figure out where your prospective buys are looking, and be there.

Directory 197

Directory SEO B2B News 197

Twist Image

MAY 2, 2013

You know it''s a reality when traditional advertising agencies are claiming that digital is just another kind of execution when - in reality - they''re watching both their budgets dwindle and the lion''s share of advertising dollars shift in ways the industry hasn''t seen since television became a red-hot medium. In a word: yes.

Marketing 104

Marketing Adwords Survey CPA 104

Convince & Convert

OCTOBER 29, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Jess Ostroff , Nick Westergaard , Jay Baer , and Tim Washer doing the show live at Social Brand Forum 2013. Many of the brands (31%) say that they will be pulling advertisements from TV, so their budgets will come from there.

Committee 139

Committee Aggregator Social Media Film 139

Pixlee

SEPTEMBER 3, 2020

ThirdLove, which launched in 2013, is a lingerie company created in response to the frustration the co-founders (and countless other women) felt when trying to find bras that fit real bodies. 61% of Americans believe diversity in advertising is important, and 38% are more likely to trust a brand that shows diversity in their ads.

Brands 77

Brands Content Authentication Campaign 77

Twist Image

MARCH 13, 2014

Whether it''s the New York Times '' book list or an advertising award, I have always had a love/hate relationship with these types of accolades. I''ve seen the same thing happen at industry awards. The book was also named one of the Best Books of 2013 in Business & Investing by Amazon. advertising award. consulting.

Consultant 93

Consultant Committee Buy Advertising 93

Twist Image

MARCH 19, 2013

Earlier this week, The Pew Research Center released a new report, The State of the News Media 2013 looking at the current state of American Journalism. Poynter has an excellent recap of the report with some additional insight in their news item, State of the News Media 2013 shows how industry is responding to 'continued erosion' of resources.

comScore 108

comScore Compete Yahoo Social Graph 108

The Realtime Report

OCTOBER 2, 2012

Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. ” Adweek also reported that the brand was the first automotive advertiser on Draw Something to use brand-specific color schemes. Why so brief? ”

Mobile 156

Mobile Automotive Campaign Influencer 156

Convince & Convert

NOVEMBER 19, 2013

I get it, but I don’t think we – in the digital marketing industry – have really defined it and provided the rationale for a more steady state of Real-Time Marketing. It’s an ongoing newsroom, not an advertising campaign. 2013 Social Media Trends from Zena Weist. Real-Time Marketing. The term Real-Time Marketing is overhyped.

Trends 166

Trends Marketing Case Study Loyalty 166

Twist Image

APRIL 25, 2013

What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the actual brand''s advertising performance? The net outcome of this movement could prove that machines are better advertisers than humans. Great advertising is magic. Rinse and repeat.

Marketing 99

Marketing Advertising Sentiment Buy 99

Social Media Strategies Summit

SEPTEMBER 21, 2020

What trends were you seeing at the time that prompted you to launch this business (2013)? SMSsummit: The pandemic has taken a toll on the influencer marketing industry. Brendan: It’s true that, along with all forms of advertising, influencer marketing has taken a hit. Brendan : Epic Signal is now a division of Mekanism.

Influencer 131

Influencer Newsletter Upcoming Campaign 131

Convince & Convert

OCTOBER 21, 2014

Marketers in all industries want a piece of the Gen Z pie, but few actually know what to do about it. The platform was up 51 percent in revenue for 2013 and brought in more than $5 billion in earnings. But with Generation Z — consumers born after 1990 — making up 25.9

YouTube 156

YouTube Tips Authentication Loyalty 156

Convince & Convert

MAY 27, 2014

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Based on common perceptions of your industry and products or services, what would be unexpected from your company?

Conversation 167

Conversation B2B Marketing GPS 167