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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. write their own blog post to promote IWD 2012. The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. The project.

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4 Nearly Guaranteed 2012 Social Media Predictions

Convince & Convert

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. Erik Qualman (new book “ Digital Leader ” – just published. David Meerman Scott (new ebook “ NewsJacking ” just published).

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Yahoo! Search Data (@YahooSearchData) a Good Source of Trending Topics for Lifestyle Publishers

Adam Sherk

Now that the Hot Searches list on Google Trends has been stripped down publishers are moving to other sources for monitoring search trends. Specific to lifestyle publishers the Google data was never all that useful anyway since it was dominated by topics like breaking news, sports and entertainment. — Yahoo! — Yahoo!

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Fetching Friday – Resources Mashup & Otters Stacking Cups

Kikolani

The Resources Mashup. 11 Keys to Writing a Book when You Have Absolutely No Time to Write a Book – Here are 11 key steps to follow for writing and publishing a book — even if you don’t think you have the time to do either. Have no idea what is being published when by your social media team? Blogging / Content.

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Social Media Trends 2012 – Content Curation in PR

Proactive Report

In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what’s important and they want to discover interesting and relevant content. As Rebecca Lieb says in her new book about Content Marketing : It’s time to think like a publisher. ” Robin Good.

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Fetching Friday – Resources Mashup & Timescapes

Kikolani

The Resources Mashup. Keep Calm and Carry On: How To Handle 4 Common WordPress Emergencies – Whether you’re getting the ‘white screen of death’ or accidentally published a post, learn how the average WordPress user can fix common panic-inducing issues. Fetching Friday – Resources Mashup & Unseen Sea.

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Fetching Friday – Resources Mashup & Yosemite HD

Kikolani

The Resources Mashup. How Bloggers and Content Marketers Can Generate Unlimited Video Ideas – How to come up with great video ideas to create a regular video publishing schedule. You're reading Fetching Friday – Resources Mashup & Yosemite HD by Kristi Hines , originally posted on Kikolani. Blogging / Writing.

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