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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? URL shortener. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. link shortener.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Search results are personalized based on the +1s of those in your circles, and as a marketer, that changes the game. by B2B Digital Marketing.

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What is Dark Social and How Is It Affecting Your Brand?

Convince & Convert

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless. Marketing firm RhythmOne says that more than 80% of all shares are “dark.”

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. The open source nature of AMP is a plus but I’m not a fan of having to create separate URLs. Related posts: Search Marketing Dwarfs Social Media in Interactive Marketing Budgets.

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How Is Dark Social Affecting Your Brand?

Convince & Convert

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless. Marketing firm RadiumOne that says more than 80 percent of all shares are “dark.”

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Popup Opt-in Forms: Case Studies, WordPress Plugins, and Alternatives

Kikolani

Popup opt-in forms are no longer just for internet marketers and the make money online niche. We’re talking blogs and people that make the Technorati Top 100, Adage Power 150, Forbes Social Influencers, and other prestigious lists in the marketing world. Duct Tape Marketing. Content Marketing Institute. Quicksprout.

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URL Be Sorry! Google Cuts Back on Top-ranking Exact-match Domains

ProBlogger

This guest post is by Rob Henry of K2L Marketing. billion individual search queries in the US alone in August 2012 , meaning that 0.6% of English-US queries to a noticeable degree. ,” and another joking “ I suspect that won’t be a ‘minor’ weather report to the vast majority of affiliate marketers.”

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