Dark Social in 2023: Here’s Why (and How) You Should Track It
Hootsuite
JUNE 28, 2023
The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? URL shortener. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. link shortener.
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