article thumbnail

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

article thumbnail

Experiment: Do Long-Form X Posts Give You More Reach?

Hootsuite

For context, I have a small following (<400 followers), I’ve been a user since 2012, and I did not have a Premium subscription before running this experiment. Source After about a week, I checked the performance of this post in Hootsuite Analytics. I based my thread on a blog post I wrote for Hootsuite. Onto the next thread!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

You share an amazing Hootsuite blog article to your work Slack (hint!). The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. It really can’t get easier: Shorten links on-the-fly inside Hootsuite Composer with our included Ow.ly You mention your fave new shampoo in a WhatsApp message.

HootSuite 120
article thumbnail

How to Make Short-Form Videos That Stand Out

Hootsuite

Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. hootsuite working from home in style #wfh #smm #socialmediamanager #corporatemillennial ♬ original sound – Hootsuite Why is short-form video so popular? What is short-form video?

Video 112
article thumbnail

Instagram Demographics That Matter to Social Media Marketers in 2020

Hootsuite

Here are a few key numbers to keep in mind for context: 30 million users in 2012 when Facebook bought the site. My alma mater, The University of Kansas , has been showing off professional and amateur photos of campus life since 2012. 1 billion users worldwide by 2018, according to Instagram CEO Kevin Systrom. Try it free today.

Instagram 145
article thumbnail

How Does the YouTube Algorithm Work? A Guide to Getting More Views

Hootsuite

But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. In 2012, the platform announced an update to the discovery system designed to identify the videos people actually want to watch. You can skip the video and manage conversations for your channel using Hootsuite. view duration).

YouTube 145
article thumbnail

The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. As in the beginning of 2012 the big three – Facebook, Twitter and LinkedIn – remain at the top positions. Challenges.

Survey 225