Convince & Convert

JUNE 25, 2013

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Mobile users are shoppers, and we’ve got data to prove it. By 2014 mobile is predicted to overtake desktop Internet usage.

Mobile 167

Mobile Retail Marketing Smart Phone 167

Mindjumpers

AUGUST 16, 2012

When the App Center launched in May this year a vast number of people were already playing games on Facebook. However, Facebook gaming has gotten a real boost from the recent launch of the App Center. The new App Center is boosting Facebook gaming. I also wrote a post about the benefits of gamification.

Campaign 235

Campaign Facebook Marketing Mobile 235

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. 4. Mobile devices dominate YouTube views, but TV is gaining. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Convince & Convert

JUNE 9, 2012

Facebook Launches First Mobile Ad Product. Facebook Launches First Mobile Ad Product. Twitter Confirms Facebook Integration. Twitter Confirms Facebook Integration. One Social Thing Wrapup – Week of 6/4/2012 is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting.

Foursquare 113

Foursquare Mobile Consultant LinkedIn 113

The Realtime Report

JANUARY 9, 2013

The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. The videos include a variety of people (and some of their pets) “sharing their views on personal goals, financial strategies, debt, retirement savings and more.”

Social Media 186

Social Media Strategy Case Study Airlines 186

Mindjumpers

NOVEMBER 23, 2012

As of 2012, social is already too big to ignore. In the beginning of this year, Sara predicted that 2012 would be the year of visual communication – and she was quite right. The rise of Pinterest and Instagram as well as the creative uses of the Facebook Timeline proves this. Read the entire report here.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

The Social Media Incubator

AUGUST 3, 2012

According to Twitter’s UK Blog , there were more mentions (tweets) on the day of the opening ceremony of the 2012 London Olympics than there were during the entire 2008 Beijing Olympics. If you’re worried about missing coverage of your favorite Olympic event, think mobile!

Social Media 111

Social Media News Mobile Eventful 111

Kikolani

MAY 11, 2012

19 Ways to Build Relationships With Blog Comments – Business blogging strategy: use these blog comment tactics to build and cultivate better relationships with your business community. Discover more about optimization for local businesses and mobile marketing campaigns. Blogging / Writing. Social Media / Social Networking.

Mashup 113

Mashup Resources SEO RSS 113

Hootsuite

DECEMBER 20, 2019

Facebook demographics reach farther and wider than any other social media network. But it’s important to look closely at the numbers to get a full picture of who uses Facebook—and how usage has changed over the years. In some places, Facebook’s audience has shrunk. Meanwhile, Facebook Groups are surging in popularity.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Twist Image

JANUARY 31, 2014

Facebook is looking smarter than ever. It seems like only yesterday, when everybody was complaining about Facebook''s lack of a mobile presence. Their initial strikes at a mobile app were simply lesser versions of their Web-based experience. Not Facebook. Everything happens within Facebook.

Flipboard 96

Flipboard Facebook Journal Mobile 96

Ignite Social Media

JANUARY 6, 2020

Facebook – 2010. Facebook introduces liking individual comments. Facebook becomes the 3 rd largest web company in the US behind Google and Amazon, where it still sits in 2020. Facebook reaches 500 million users , making it the biggest and fastest growing social network. Yes, really.) Instagram – 2010.

MySpace 134

MySpace Instagram Social Networking YouTube 134

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace.

Mobile 225

Mobile comScore Insurance Sites 225

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. percent from 2012 and almost triple the amount spent in 2011.

Retail 217

Retail Discount Loyalty Data 217

Sherrilynne Starkie

JUNE 22, 2013

Young explained how a German green party politician took Deutsche Telecom to court to get his own cellphone data and realised that there were some 35,000 pieces of data held for 2012. And, Street Bump is a mobile application that lets people improve their own neighbourhoods. Facebook’s little secret. Related articles.

Data 327

Data Foursquare Conference Wikipedia 327

Twist Image

MAY 17, 2012

Should you pull all of your advertising dollars out of Facebook? The subtext to this move is not about one brand leaving Facebook advertising, but a sentiment that Facebook advertising doesn't work. I don't know the innards of GM and their media planning or strategy, but this decision does require some context.

Facebook 107

Facebook Automotive Press Release Banking 107

Convince & Convert

AUGUST 8, 2019

mobile users in the U.S. use Facebook Messenger. If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. It’s important not to confuse dark social with Facebook’s dark posts. use WhatsApp, and 56.8%

Brands 152

Brands Analytics Consultant Data 152

Convince & Convert

JANUARY 11, 2018

Instead, I most often consult in overall digital strategies that involve many promotion outlets, be it email, website, social media, and/or display. Facebook bought Instagram in 2012 (over five years ago?!). Facebook introduced video; then Instagram introduced video. Will Instagram eventually just become Facebook?

Social Media 154

Social Media Consultant YouTube Instagram 154

Buzz Marketing for Technology

DECEMBER 8, 2010

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279

B2B Marketing Mobile CPM 279

Convince & Convert

AUGUST 25, 2013

If your marketing is sufficiently useful, your audience will keep your brand close – on their home screen, in their inbox, in their Twitter and Facebook feeds – and, when they need you, they’ll access whatever it is you’re bringing to the information party. This is the “app-ification” of brand value.

Mobile 147

Mobile Apple iPhone Applications 147

Convince & Convert

APRIL 16, 2015

Facebook video is taking over. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). Just take the marriage equality Facebook photo or the KONY 2012 video, for example.

Video 60

Video Tips Facebook YouTube 60

Convince & Convert

JUNE 4, 2014

In the overview of the suvery, Nissan’s director of interactive and social media marketing, Erich Marx , reveals why Nissan has decided to pursue a paid conquest strategy. Of course, conquesting isn’t the only risky strategy these days. There’s no doubt it’s more expensive,” Marx said. We’re a believer at this point.”

Industry 146

Industry Data Survey Mobile 146

The Realtime Report

AUGUST 27, 2012

As a mobile-friendly platform, Twitter has been used by farmers to share information, check realtime conditions, and connect with customers from its earliest days – CNN reported on this as early as 2009. Now, with the drought of 2012 creating extreme conditions for farmers across a great swath of the U.S.,

API 178

API Education Social Media Research 178

Mindjumpers

FEBRUARY 3, 2015

The launch comes in a time where the social platform has been struggling to keep up with Facebook-owned and video-enabled Instagram. A lot has changed since we wrote about video content in 2012, and today the format is integrated with the largest social platforms. Video is the new black . Flexibility. Mindjumpers and video.

Groups 100

Groups Groups Features Video 100

Mindjumpers

DECEMBER 9, 2015

India is a mobile first country where 41% of total mobile users are active on social media. The increasing affordability and use of Smartphones as internet devices means India is serving data to almost one billion mobile phones, and an individual spends an average of 3 hours on social media every day irrespective of device.

Social Media 100

Social Media Trends Mobile Social Networking 100

Mindjumpers

AUGUST 3, 2012

Tweet Guest post written by Ashley Furness, who has spent the last six years reporting and writing business news and strategy features. Before joining Software Advice in 2012, she worked in sales management and advertising. Most people wrongly assume social enterprise networks are simply Facebook for business.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Mindjumpers

JULY 2, 2012

The reason why we post so much about this subject is that we think brands should highly prioritise this way of creating user engagement in their social media strategies in order to build a strong brand identity. 2012 Is The Year of Visual Communication. How to Create Engagement Through Facebook Timeline.

Instagram 279

Instagram How To Hashtag Communities 279

Convince & Convert

MARCH 22, 2013

via Best Buy on Facebook. The company’s fluency in social media drove holiday sales in 2012. They experimented with paid media and with organic social media strategy like creating hashtags. of the American population will access social media from mobile phones at least once a month. ” via eMarketer.

How To 129

How To Retail Buy Mobile 129

Idaconcpts

FEBRUARY 15, 2013

Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7 With the app, they can schedule posts on popular social media channels such as Google +, Facebook and Twitter, and handle multiple accounts simultaneously. Instagram is a photo sharing app that is now owned by Facebook.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Twist Image

JANUARY 9, 2013

Brands are still grappling with basic social media chops, better conversion on e-commerce sites and nearly nowhere to be found when it comes to providing value through a mobile device. What about setting up and properly using channels like Facebook , Twitter , tumblr and beyond? brand strategy. mobile app. mobile device.

Tumblr 106

Tumblr Sample Samples Mobile 106

Convince & Convert

JULY 24, 2013

In April, Bloomberg cited Foursquare data showing 6 million daily check-ins in January 2013 versus 4 million per day in January 2012. Plus, now more mobile users keep location turned on, automatically appending their locale to Facebook, Twitter, Instagram, and Vine posts. Whither the Check-In?

Foursquare 121

Foursquare Adwords Mobile Advertising 121

Dave Fleet

FEBRUARY 16, 2016

The (actual) year of mobile. Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. The (actual) year of mobile. 2015 was actually the year of mobile.

Mobile 105

Mobile Trends Compete Loyalty 105

Twist Image

MARCH 20, 2014

The fact that the company got bought by Facebook in back in April 2012 for about one billion dollars (it still stings for most). Back in August 2012, I penned an article for the Harvard Business Review titled, Does Your Company Need an Instagram Storefront? When you hear the name Instagram , what do you think of?

Instagram 97

Instagram Brands iPhone Adwords 97

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. 83% of women on Pinterest use it to plan life moments, compared to 44% for Instagram and 53% for Facebook. 80% of Pinterest users access the channel via mobile. 43% plan on getting their ideal home within the next five years.

Statistics 111

Statistics Marketing Travel Buy 111

Convince & Convert

MARCH 15, 2013

Jeff’s Social Media Stat of the Week is not your traditional Facebook or Pinterest announcement. in 2012 for television, digital, mobile, print, magazines, and outdoor. billion was spent on mobile advertising. billion was spent on mobile advertising. Social Media Stat of the Week. The report shows that $6.7

Communities 138

Communities GPS How To Social Media Management 138

Pixlee

FEBRUARY 2, 2018

In 2012, Kelly and Dennis Maloney, the Chief Digital Officer, went to the Board and outlined the threats to the business. Knowing the industry was moving to mobile, the brand took a mobile-first approach. Mobile contributed to half of their digital sales, with digital sales taking over the majority of sales.

Products 67

Products Class SMS Mobile 67

The Social Media Incubator

MAY 18, 2012

Some of the topics will address the latest in the social media industry including: Facebook Marketing, Killer Social Ads, Combining Social Media & PR, the Mobile Revolution, Reputation Monitoring Online and Social Media Law. The advanced track will be hosted by aimClear , an advertising and social media company located in Duluth.

Conference 117

Conference Social Media Marketing Upcoming 117

Twist Image

OCTOBER 19, 2012

Amazon in talks to buy TI mobile chip arm: paper - Reuters. "Rumour has it that Amazon wants to buy the mobile chip maker Texas Instruments ; the chips already power the Kindle Fire tablet, and speculation is that Amazon wants to move into the mobile phone space, to compete not just against the iPad but also the iPhone.

MySpace 85

MySpace Hotels iPad Yahoo 85