Convince & Convert

SEPTEMBER 1, 2015

Over the years, Convince & Convert has continued to refine its social media strategy process. Here’s one iteration, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) in the fall of 2012. Social Media Strategy in 8 Steps (Summary). highlight to tweet).

Social Media 60

Social Media Strategy How To Marketing 60

Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Nike+ has revolutionized how runners track progress, compete and interact.

Sports 133

Sports Social Media comScore Tweetdeck 133

Sprout Social

OCTOBER 8, 2018

Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Their Instagram account is by far the most popular of their social media accounts. Crunch Gym.

Social Media 93

Social Media Brands Instagram Training 93

Proactive Report

JANUARY 29, 2013

According to a 2012 study conducted by the Chartered Institute of Marketing (CIM), Ipsos ASI and Bloomberg, there is a skills gap in business use of social media. While the majority of businesses are using social media, only 6% say their social media skills and competencies are optimal.

Training 93

Training Company Social Media Skills 93

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. You compete based on the statistical performance of the players you’ve selected.

Sports 82

Sports Social Media Engagement Compete 82

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Pinterest usership remains strong as its audiences frequently turn to the platform for social activities that require more attention and focus, such as learning things through how-to posts or planning out boards for visual inspiration.

Statistics 111

Statistics Marketing Travel Buy 111

Proactive Report

AUGUST 31, 2012

A recent study by the Chartered institute of Management in the UK polled 1500 businesses worldwide about the use and attitude towards social media. They discovered that while businesses are investing in social media, managers’ lack of understanding means they are unsure of the returns. Posted by Sally Falkow.

Skills 68

Skills Social Media Training Conference 68

Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? It’s a new decade, and Instagram is no longer just a social platform, but also an economic engine for small and big brands alike. But will it be enough to compete with marketers’ attention towards TikTok? View this post on Instagram.

Trends 87

Trends Instagram Marketing Influencer 87

Social Media Marketing

SEPTEMBER 27, 2020

Thanks to the rapid increase in the smartphone count, mobile gaming is becoming the new trend in the market. In 2012, the global mobile gaming industry was valued at 7.8 Social Media Integration These days, social media integration is becoming a necessary feature for mobile gaming. billion USD. billion USD.

Mobile 90

Mobile Trends Upcoming Industry 90

The Realtime Report

JULY 10, 2012

This is a guest post by Joel Rubinson, the President of marketing and research consultancy Rubinson Partners, Inc. As a marketer watches their Facebook Fan totals go up, up, up — sometimes organically and sometimes via paid Facebook ads — they get a rush of gratification that they are building their customer base to new altitudes.

Research 175

Research Facebook Compete Consultant 175

Idaconcpts

NOVEMBER 21, 2012

Forward to December 2012 and now there are now there are several thousands brands on Twitter joining @earnestswen. The social media giant analyzed over 7,600 users and their site visitation and purchase behavior on over 700 retail brand websites during the busy back to school season. Click for larger image).

Retail 134

Retail Affiliate marketing Compete Study 134

Dave Fleet

FEBRUARY 16, 2016

This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. It was such a time of change that I would come into work early each day and block off time to catch up on the latest social media news. Less “social”, more “media”.

Mobile 105

Mobile Trends Compete Loyalty 105

Kikolani

JANUARY 13, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. 6 Ways To Tell If You’re Social Media-Ready – Some companies would fare better to run like hell from social media than use 2012 to join the conversation.

Mashup 115

Mashup Resources Quantcast Yahoo 115

Audiense

JUNE 17, 2016

The 2012 Olympic Games in London generated over 150 million Tweets during its 16 days, with nine different athletes receiving over a million Tweets, including Usain Bolt, whose 200m victory sparked over 80,000 Tweets a minute. If the audience is too large to effectively look at manually, then social analytics tools will be vital.

Data 60

Data Strategy Sports Campaign 60

Convince & Convert

SEPTEMBER 18, 2015

Being a successful marketer is less about being lucky and more about understanding buyers’ psychology. The same applies for content marketing , which marketers are using largely to drive traffic, build an audience, improve engagement levels, generate leads, and convert them into sales. Image via BigStockPhoto.com.

Strategy 60

Strategy Content Apple Compete 60

Twist Image

FEBRUARY 22, 2012

The challenge with that is that marketers are woefully bad at grabbing these new opportunities and really running with them. With just a handful of strategically placed ads, you could plaster the market, rinse and repeat. The only way to capture that opportunity is to be ready for it. It's a model that worked for decades.

Advertising 102

Advertising Mobile Analytics Class 102

Twist Image

JANUARY 17, 2012

Back in July, I Blogged about Google 's foray into online social networking, Google+ (more here: Co-dependency In The Age of Facebook ). At the time, the majority of the discourse surrounding Google+ was about whether or not it would be able to compete in a Facebook world. digital marketing. online social networking.

Picasa 102

Picasa Google Facebook Social Graph 102

Net-Savvy Executive

SEPTEMBER 9, 2013

Daniel Kahneman''s book on how we have two competing systems for processing information—one reflexive and the other thoughful—was too good to read in the short time allowed by the public library. As it turns out, it''s not 2007 any more, and how people interact with media and a company''s marketing efforts is still changing.

Class 44

Class Compete Privacy Data 44

Later

MAY 6, 2020

With so many competing platforms vying for people’s attention (YouTube, TikTok, and Instagram to name a few), persuading creators to use your platform can be tricky. But monetization is definitely becoming more important, especially as more platforms pop-up and compete for viewers’ attention. . The big question is when? .

Instagram 64

Instagram YouTube Compete Platform 64

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!).

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!).

B2B 120

B2B Software Social Media Survey 120

Later

MAY 27, 2020

With so many competing platforms vying for people’s attention (YouTube, TikTok, and Instagram to name a few), persuading creators to use your platform can be tricky. But monetization is definitely becoming more important, especially as more platforms pop-up and compete for viewers’ attention. . The big question is when? .

Instagram 55

Instagram YouTube Compete Advertising 55

ProBlogger

MARCH 20, 2017

A screenshot from semrush, showing the growth of traffic since 2012. Someone may wonder, how can a new fitness blog compete with these and gain its share of traffic and money? The blog is caloriesecrets.net , it was established in April 2012 and by the end of April 2013, monthly traffic from Google was 102,944.

Adsense 54

Adsense How To SEO Publishing 54

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides. by Creative Ramblings.

Tools 192

Tools Twitter Tips HootSuite 192

ProBlogger

JANUARY 19, 2014

Infographics are extremely useful for numerous reasons when it comes to content marketing and blogging. It has been proven that visuality is an essential element in the sharing of posts on social media. Also, competing blogs may have already used this as a topic for a previous post. Why not give it a try?

Travel 49

Travel Survey Compete Research 49

Mindjumpers

AUGUST 1, 2012

Since then, it has become one of the leading social media management platforms counting clients in the league of Spotify and Virgin. Big Data that can only be assumed to help fire up Google’s other products and campaign tools in the fight for the ad marketing gold. The future of social media management platforms.

Social Media Management 220

Social Media Management Platform Social Media Nielsen 220

Oktopost

AUGUST 15, 2022

Social media has come a long way from when it first appeared on the web. Long before any of us knew or understood the potential behind social media, the first iterations were popping up to connect us all to the rest of the world. Let’s take a look at the history of social media.

Social Media 174

Social Media MySpace Tweetdeck B2B 174

Hootsuite

FEBRUARY 14, 2023

When it comes to social media, top influencers have cracked the code. Frankly, we think it’s social success at its best. These influencers have cultivated their audience for years to build their brand on social media from the ground up. This ability to turn content into cash? What makes someone a top influencer?

Influencer 110

Influencer Instagram Collaboration YouTube 110

ProBlogger

MARCH 8, 2012

That’s what a lot of pundits are saying these days, from usability experts to SEO gurus and content marketing pros. Here are some categories I would use: Advanced SEO Techniques, Web Analytics, Digital Marketing, and Entrepreneurs. You just simply can’t compete. This guest post is by Neil Patel of Quick Sprout.

Widget 44

Widget SEO Sites Analytics 44

ProBlogger

DECEMBER 10, 2011

It already brings in a nice monthly passive income and will provide a great forum for me to sell my book in April of 2012. I was then able to ascertain which bloggers had relationships with whom and who seemed to be competing. From there, I made notes not only on content but on who was linking to whom.

Influencer 51

Influencer Committee How To Blogger 51

Convince & Convert

FEBRUARY 22, 2016

By now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. The “Tent Pole” Marketing Model. Even worse is the fact that the campaign model wasn’t applied to marketing alone. What “Responsive” Marketing Really Means.

Data 60

Data Marketing Campaign Film 60

Writtent Blog

NOVEMBER 29, 2013

. Once again, it’s been a pretty wild ride through the marketing news arena in November. If there was a single theme in this months’ marketing news, it. would be that nothing is stagnant in the world of digital content and marketing. The marketing news hit last week that he. 2008 and 2012. The little.

News 67

News Strategy Marketing Mobile 67

Webbiquity SMM

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 9 General Marketing Stats.

NewsCred 273

NewsCred Statistics Social Media B2B 273

Sprout Social

MARCH 29, 2017

Since the launch of Instagram Stories in mid–2016, Snapchat and Instagram have been competing at break-neck speeds to release hot new features and keep customers on their own platform. To compete, Instagram added Stories, stickers and Live streaming. It was purchased in 2012 by Facebook. Instagram vs. Snapchat: Statistics.

Instagram 40

Instagram Geotagging Compete Notification 40

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Viper Chill

JULY 23, 2014

It has been a rocky twelve months for them on the stock market, reaching a high of $31 per share and now sitting at just $17. I know some of you are probably thinking “but these others sites wont last very long” Well, Wix clearly had something to clean up back in 2012 and they still do today. Social Media'

SEO 81

SEO Insurance Buy Sites 81

Viper Chill

JULY 25, 2016

As such, I’m always willing to ignore everything I previously thought about marketing and to be open to new ideas and opportunities. The knowledge graph was released in May of 2012 and it’s almost disappointing when you don’t see it for queries when looking for quick answers. They Have All The Answers.

SEO 40

SEO Influencer Google Team 40