Dark Social in 2023: Here’s Why (and How) You Should Track It
Hootsuite
JUNE 28, 2023
The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Dark social provides valuable information Dark social is all about connection. People join private Facebook Groups or forums to meet and talk with other like-minded people. A lot of that talk centers around advice. URL shortener.
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