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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Dark social provides valuable information Dark social is all about connection. People join private Facebook Groups or forums to meet and talk with other like-minded people. A lot of that talk centers around advice. URL shortener.

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4 Social Media Marketing Events You Won’t Want to Miss

Convince & Convert

Last year, I shared the importance of taking conversations offline to grow your business and suggested some great events to help make that happen in 2012. 2012 keynote speaker and CEO of Arment Dietrich Gini Dietrich announced during her presentation last year that Ohio Growth Summit was the best conference she had ever attended.

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Finding Readers Week: Corinne Talks Commenting, Engagement, and Are Forums Right For Your Blog?

ProBlogger

Corinne runs the successful blog skinnedcartree.com, and consistently gets genuine engagement from her readers and community across the board. Corinne introduced forums at the beginning of the year and has seen that engagement increase sharply. I only started blogging late December 2012.

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. According to the U.S.

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Insider Trading, meet Outsider Traders, #SocialMedia style #Tesla

Laurel Papworth

The example below is from Tesla community but I betcha we could crowdsource Outsider Trading information on any product or brand or company… (Note: Australian Companies MUST report social media discussions that impact stock ). Today, there is a thread going beserk on the Tesla forums : Tracking Highest VINs.

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Social Success Comes from Individuality

Convince & Convert

We pulled out some of the insights from each show: Water.org Chief Community Officer, Mike McCamon Mike McCamon, Water.org @mccamon Mike’s team has distinguished their work at Water.org through creative partnerships. Smaller businesses have their fingers on the pulses of their local communities and can tap into that.

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Five Social Media Predictions for 2010

Socialized

Augmented Reality (AR) is the ability to place computer-generated information, such as text and labels, on top of live real world data, such as video from a smart phone. Additionally, other than location information, specialized location-based services have little to differentiate themselves from mainstream social networks.