Dark Social in 2023: Here’s Why (and How) You Should Track It
Hootsuite
JUNE 28, 2023
The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Facebook Messenger, Instagram, etc) Web traffic sources , if someone clicks a link to your website from an unsecured page. Browsed a Facebook Group? Common examples of dark social are: Private messaging apps (e.g. Talked on the phone?
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