The Realtime Report

JANUARY 10, 2013

A new report by social customer service software provider Conversocial looks at how social channels are being used to connect with customers, and particularly the rapid growth of customer service on social media. According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.”

Social Media 188

Social Media Brands Twitter Retail 188

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Social Media 245

Social Media B2B Marketing SEO 245

The Realtime Report

NOVEMBER 5, 2012

Instagram adoption growth is outpacing that of other social networks among the world’s top 100 brands, according to a new report by Simply Measured. The majority (54%) of the top 100 brands are now using Instagram, according to the study. Is your brand using Instagram?

Instagram 178

Instagram Brands Mobile Study 178

Mindjumpers

NOVEMBER 20, 2012

We find the subject to be of great importance to brands, which is why we keep you up-to-date and share the most relevant news on the matter. According to the paper, prior to the Edgerank algorithm changes, brands had an average reach of 16 %. Here is a summary of the main points: Organic Reach. Engagement.

Brands 244

Brands Social Graph Report Groups 244

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? “Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Google+ Guides and Tips.

Google 216

Google Tips Bookmarklet SEO 216

Social Media Strategies Summit

FEBRUARY 27, 2020

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. This trend toward growth and diversity means that no one social platform or channel can be ignored. Source: PEW Surveys conducted 2012-2019.

Trends 182

Trends Social Media Instagram Platform 182

Mindjumpers

NOVEMBER 23, 2012

As of 2012, social is already too big to ignore. In the beginning of this year, Sara predicted that 2012 would be the year of visual communication – and she was quite right. Not surprisingly, social network usage, e-commerce as well as social gaming is growing. Read the entire report here.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

The Realtime Report

OCTOBER 23, 2012

Pinterest beats out Facebook as a destination for shopping inspiration, tracking and product discovery, according to a new study by Bizrate Insights. And within these categories, the gap between the two social networks is quite large. Which site has a greater percentage of users engaging with brands?

Buy 194

Buy Retail Survey Social Networking 194

Buzz Marketing for Technology

OCTOBER 18, 2013

These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them. Overall, U.S.

Retail 217

Retail Discount Loyalty Data 217

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. As in the beginning of 2012 the big three – Facebook, Twitter and LinkedIn – remain at the top positions. Challenges.

Survey 225

Survey Report Social Media ROI 225

Mindjumpers

DECEMBER 11, 2012

A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. They mainly access the Internet through their mobile phone, either a local branded phone or a low-end Android smartphone.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Hootsuite

JUNE 28, 2023

Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What is dark social? Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools.

HootSuite 120

HootSuite URL Analytics Forums 120

Mindjumpers

MAY 3, 2012

Tweet Following post is written by Marianne Vågan, Local Community Manager from Norway and part of Mindjumpers Network. Norway is one of the leading countries of social media usage. 78% of the internets users were online on a daily basis and 28% visited a social network daily. As of 2012, 47.3% on Twitter.

Social Media 247

Social Media Airlines Statistics Social Networking 247

The Realtime Report

MARCH 4, 2014

What do most messages and posts look like during these moments, as people turn to social media to have an instant, widespread conversation about what’s happening in realtime? election night in November 2012 and a major snowstorm in February 2013. election night in November 2012 and a major snowstorm in February 2013. “We

Eventful 170

Eventful Social Media Statistics Study 170

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. After all, the social media platform boasts more than 1 billion users all over the world (more than 1/10th of Earth’s population). But that’s a little easier said than done. 75,000+: 42%.

Instagram 145

Instagram Social Media Marketing Survey 145

The Realtime Report

DECEMBER 18, 2012

The eMarketer data is supported by a recent study from Flurry, which reveals that mobile gaming is responsible for 43% of time spent on mobile apps worldwide. Is your brand moving into gaming – especially on mobile? The top sources of revenue for mobile gaming are: paid downloads. in-game advertising.

Mobile 187

Mobile Advertising Social Networking Report 187

The Realtime Report

JANUARY 7, 2013

Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Is your brand providing the right kind of mobile video ads (if any)? Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others.

Mobile 178

Mobile Video Content Survey 178

Proactive Report

NOVEMBER 12, 2011

However, there is much more to be learned from these conversations than just brand mentions, complaints and sentiment. You start by listening and gathering information about your brand/s, your company and your competitors. You start by listening and gathering information about your brand/s, your company and your competitors.

Trends 103

Trends Social Media Social Graph Analysis 103

Mindjumpers

JULY 5, 2012

Well, obviously it’s going to make life a little easier for the social media people wanting to analyse the Big Data produced in the Big Data Application that is Facebook. More importantly, the upgrade is a clear indication that mobile is to be takien seriously in social media. Photo sources: www.clearoute.com/blog.

Mobile 247

Mobile Social Media Module Statistics 247

Hootsuite

AUGUST 30, 2022

Many researchers agree Gen Z ends in 2010, but some argue 2012 is the cutoff for where Gen Z ends and Generation Alpha begins. Our Social Trends 2022 report , and future updates, where we do that for you. 36% of American teens 13-17 think they spend too much time on social media. 83% of Gen Z shops on social media.

Statistics 102

Statistics Marketing HootSuite Study 102

The Realtime Report

DECEMBER 13, 2012

Amid rumors that the chain had been “caught out” by its campaign, Lidl rounded the number of meals up to 10,000 and “branded the campaign a success.” Was this a good move for the brand? luxevooriedereen — Bart Aerts (@b_aerts) December 11, 2012. A Lidl bit naive. Strike back at corporate greed.

Hashtag 147

Hashtag Campaign Case Study Banking 147

Buzz Marketing for Technology

JUNE 5, 2013

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Visually SM

FEBRUARY 15, 2020

While micro-content now mainly refers to bites of content that can be shared over social media , companies have long been using small bits of their product to create memorable moments and impressions to hook consumers to keep them coming back. Let’s travel back in time and take a look at how brands have been using microcontent over the years.

Sports 130

Sports Instagram Advertising Travel 130

yMarketingMatters

FEBRUARY 10, 2014

Google+ is now the second largest social network at just over 50% , with Facebook still dominating at 70%. But no other social network has Google’s web assets leverage. LinkedIn is still the largest professional business network and continues to grow but not at the pace of Pinterest,Google+ or Twitter.

Social Media 279

Social Media Mobile YouTube Social Networking 279

The Realtime Report

JANUARY 17, 2013

Are the leaders in your company engaging with social media — and if so, do you see the results? According to the study, results indicate an expectation that companies will “innovate their current management practices to better tap into the power of social media.”

Company 192

Company Social Media Survey Tumblr 192

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. 2016-2020: Borderline content, demonetization and brand safety.

YouTube 145

YouTube HootSuite Metadata Notification 145

Buffer Social

DECEMBER 19, 2016

We are very grateful for all the research that has been done on social media. Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. Research says: to keep tabs on you (and your brand).

Study 40

Study Social Media Marketing Research 40

Social Media Marketing

MAY 29, 2013

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Of note: Slide 5 showing the disparity between time spent and ad spend on print, Internet and mobile; and Slide 27 showing that Facebook was the only platform whose usage dropped from 2011 to 2012. Stop talking about social media.

Social Media 164

Social Media Yahoo Storify Flipboard 164

Hootsuite

FEBRUARY 24, 2021

Quality content, an active presence, and personality are common characteristics among brands and influencers with large followings. TikTok: Bytedance, TikTok’s parent company, was founded in 2012. Which companies own which social media platforms? Here’s a rundown of social media company acquisitions and ownership.

Questions 141

Questions Social Media HootSuite Marketing 141

Kikolani

DECEMBER 16, 2011

With that in mind, the CarolRoth.com contributor network of entrepreneurs, advisors and experts have shared their most unexpected or unusual business lessons. 8 Tips For Creating a Great Case Study – The following are some tips on how to make your case studies a powerful asset in soliciting business. It turns out it can.

Mashup 113

Mashup Resources Case Study RSS 113

Twist Image

JANUARY 9, 2013

Consumers are fundamentally ahead of brands when it comes to technology and social media. It is the battlecry by which us marketers hope to shake and wake brands up to the realities of our new world. Perhaps the brands are not alone. brand strategy. social media. social media channel. social network.

Tumblr 106

Tumblr Sample Samples Mobile 106

Webbiquity SMM

MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. 56% of consumers are more likely to recommend a brand to a friend after becoming a Facebook fan, according to Mashable.com. .

Mobile 180

Mobile iPhone iPad Training 180

Diva Marketing Blog

MARCH 30, 2012

Seems we can’t turn a virtual corner without bumping into a post about the hottest social network Pinterest. Many brands, B2b, B2C, as well as, nonprofit and even the military and higher ed are pinning. The strategy capitalized on Pinterest in an innovative way beyond brand pins on a board.

Case Study 95

Case Study Campaign Study Activities 95

Twist Image

JULY 1, 2014

Since the news broke, Facebook has explained and apologized for this incident (the incident took place in 2012). Upon reflection, I don''t think that Facebook''s customer is the person who has a profile that is connected to people on their social network. brand trust. social media. social networking.

Adwords 94

Adwords Facebook Advertising Embedding 94

Proactive Report

JANUARY 29, 2013

According to a 2012 study conducted by the Chartered Institute of Marketing (CIM), Ipsos ASI and Bloomberg, there is a skills gap in business use of social media. While the majority of businesses are using social media, only 6% say their social media skills and competencies are optimal. Educating the C-suite.

Training 93

Training Company Social Media Skills 93

Laurel Papworth

MAY 28, 2013

Australian CEOs are negligent in refusing to come to grips with Social Media, and their PR Media trainers are negligent in not training them to understand the impact of their communications in social networks. Yet, according to IBM’s 2012 Global CEO Study, only 16 per cent of CEOs are on social media.

Social Media 110

Social Media Insurance Training Social Networking 110

Convince & Convert

JUNE 19, 2012

Early studies into the question focused on equating the value of a Like to dollars and cents, with some whitepapers making somewhat audacious claims about the monetary value of Likes. Social Subscribe – Why Facebook Likes Do Matter is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting.

Facebook 158

Facebook Study Apple Consultant 158