Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

MAY 15, 2012

The posts were a huge hit on Twitter, with the #Nifty50 hashtag reaching nearly 70,000 people through more than 140,000 tweets and retweets, according to TweetReach. But as the #Nifty50 moves forward, our goal—our passion—is to add a third component to the #Nifty50 brand, an objective for social good.

Twitter 101

Twitter iPad B2B Apple 101

Convince & Convert

FEBRUARY 22, 2013

“Most brands are completely tone deaf, even if they’re on social media.” Early on, Audi decided they wanted to be a “challenger” brand to reach out to followers who might otherwise not follow a car brand – who might not even own a car – and engage with them alongside the Audi aficionados.

Brands 136

Brands Film Hashtag Campaign 136

Convince & Convert

MAY 15, 2012

This list is of some of the best conferences still to come in 2012 that are offering amazing speakers in the business and social media marketing industries. May 24, 2012, Columbus, Ohio. June 5-7, 2012, New York, NY. June 28-July 1, 2012, San Francisco, CA. The 2012 event is in the U.S. Ohio Growth Summit.

Conference 133

Conference Eventful Small Business Hubspot 133

Unmetric

APRIL 2, 2019

Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. We believe it will provide other brands inspiration for their own creative briefs and campaigns. In 2019, collaborating with #BTS seems to be the way to go for brands! Brands’ strategic partnerships with BTS.

Social Media 97

Social Media Brands Marketing Tourism 97

Mindjumpers

JULY 2, 2012

The reason why we post so much about this subject is that we think brands should highly prioritise this way of creating user engagement in their social media strategies in order to build a strong brand identity. So if your brand has a unique visual content to share, you should certainly consider joining the platform.

Instagram 279

Instagram How To Hashtag Communities 279

The Realtime Report

AUGUST 21, 2012

Which brands were the real winners in 2012′s “Social Olympics”? Were Olympic official sponsors – like Adidas – more successful on social media, or did brands like Nike – who sponsored hundreds of individual athletes – steal the show? What were the keys to Nike’s success?

Social Media 180

Social Media Hashtag Sports Compete 180

Unmetric

MAY 6, 2016

Unmetric has tracked a staggering 5,500% growth in Star Wars day content being published by brands since 2012! I've picked out what I consider to be the fifteen best pieces of brand content from #maythefourth based on the engagement and interactions that they've received. The hashtags for the big day include: #MayTheFourth.

Brands 96

Brands Hotels Hashtag Film 96

Mindjumpers

JUNE 5, 2012

The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. The photos are interesting as they tell a story and show the brand identity. Similar Posts: 2012 Is The Year of Visual Communication.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Pixlee

AUGUST 10, 2020

Your customers are likely already using TikTok and other social apps to create content that features your brand. Tapping into this saves time and helps your brand feel more authentic. TikTok Marketing (paid): Brand Takeover vs. Native Ads. You can also link to your brand’s landing page or create a hashtag social media contest.

Video 98

Video Marketing UGC Hashtag 98

Sherrilynne Starkie

DECEMBER 30, 2012

Even before the Pope’s first tweet, the #askpontifex hashtag had been hijacked by bigots and haters. This dragging of the heels is surprising when you consider that the annual Nielsen’s Social Media Report 2012 showed that 65 per cent of people on social media use it to learn more about brands and products at least once a month.

Newsletter 343

Newsletter Hashtag Twitter Social Media 343

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? It lets you filter tweets based on specific criteria such as keywords, hashtags, dates, and users. Keywords and phrases are the best search operators for specific topics, brands, or events. Hashtags group together similar conversations on social media platforms.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Waxing UnLyrical

OCTOBER 9, 2012

Brands… and how ironic is it that he’s the only person for whom I felt the need to attach an affiliation?) If you can’t, help spread the word, and participate in the conversation as you can, e.g.: Twitter: official campaign handle @WldHungerRelief and official hashtag #hungertohope.

Flickr 251

Flickr Upcoming Eventful Campaign 251

Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites.

Trends 166

Trends Marketing Influencer B2B 166

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

Social Media 94

Social Media Brands Instagram Training 94

Waxing UnLyrical

OCTOBER 16, 2012

I’m in San Francisco for the 2012 PRSA International Conference, and am speaking on measurement (to be precise, on working magic with measurement) from 8-9:15 am (PT). Brands, is supporting the World Food Programme’s World Hunger Day effort. I’m on the road, so I’m going to make this short and sweet.

Conference 181

Conference Hashtag Publishing Google 181

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. And while focus remains a critical fundamental in photography, Flory and Lutze have learned it’s also integral to the success of a brand. The hashtag has been used over 10k times on Instagram alone.

Issues 136

Issues Survey Campaign Authentication 136

Ignite Social Media

JANUARY 6, 2020

Bonus: The first video to hit one billion views was Psy’s “Gangnam Style” in 2012. Hashtags don’t exist for the first few months (they don’t make their debut on Instagram until 2011). Augmented reality will become a staple in many brands’ shopping experience. The 15-minute time limit is removed. Yes, really.) Honorable Mentions.

MySpace 134

MySpace Instagram Social Networking YouTube 134

The Realtime Report

OCTOBER 1, 2012

Customers were tweeting in-store to claim their Crisps, and others were simply tweeting the hashtag to share the “products for tweets” concept. Tweet us what you think. :) twitter.com/KelloggsUK/sta… — Kellogg's UK(@KelloggsUK) September 26, 2012. The response was very positive, AdAge reports. ” (AdAge).

Hashtag 173

Hashtag Campaign Products Social Media 173

The Realtime Report

AUGUST 27, 2012

Now, with the drought of 2012 creating extreme conditions for farmers across a great swath of the U.S., For example, the owners of Harvest Moon Farms, a 35-acre organic operation in southwest Wisconsin, are staging a string of fundraisers called “ Drought Aid 2012.” Thinking why am I harvesting this stuff but moisture is 15%.

API 178

API Education Social Media Research 178

Mindjumpers

MARCH 8, 2012

Tweet In the past, a lot of brands have launched campaigns using Twitter to increase their visibility and encourage more users to actively engage with the brand. The brand is offering its card members a great reason to tweet about promotional offers. American Express has joined the league.

Twitter 172

Twitter Foursquare Case Study Hashtag 172

Sprout Social

JANUARY 16, 2020

Because brands rightfully want to get their names and content in front of as many people as possible. In fact, raising brand awareness is number one among the top social media goals of marketers today. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead? Good question! For example.

Meme 108

Meme Marketing Hashtag Campaign 108

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Ari Herzog

JANUARY 30, 2014

They’re now sharing pictures, using hashtags, and mentioning others. From Mashable’s January 2012 interview with the UN social media lead Nancy Groves, the following passage is notable: “Info can be a little slow to get out because of the translation and political review process,” says Groves.

Hashtag 137

Hashtag Social Networking Review Twitter 137

The Realtime Report

AUGUST 10, 2012

Lexus is using social media to link the new “Unleash the LFA” campaign - promoting a high-end model through a Facebook contest – with the brand’s end-of-summer sale event. The teasers included a short video, social media posts and a hashtag campaign, #UnleashTheLFA.

Facebook 163

Facebook Marketing Campaign Eventful 163

Socialmedia.biz

JUNE 9, 2018

When your brand stagnates, your content can feel outdated, boring, and even unrelatable to your followers. There are a few simple ways you can ensure that your brand’s social media accounts look beautiful, trustworthy, and instill the desired message in the reader’s mind. One word: hashtags. Stay Relevant.

Social Media 69

Social Media Hashtag Fashion Travel 69

Later

OCTOBER 29, 2019

So here’s the truth about 12 BIG Instagram myths — so you can start growing your brand on Instagram with confidence: Instagram Myth #1: Instagram is Shadowbanning Business Profiles. This is a brand new rumor on the scene and we wanted to investigate it! . Instagram Myth #3: Instagram Is Penalizing Your Stories Views .

Instagram 76

Instagram Hashtag Feed Feedly 76

Ari Herzog

JUNE 17, 2012

” Back in April 2012, I stumbled onto a news article about Molson M and how they wanted people to tweet with the #MolsonM_Art hashtag. Every Twitter user who included that hashtag was automatically added to the mural as a digital signature; and the company promised to donate $1 a tweet to the Canadian Art Foundation.

Twitter 115

Twitter Foursquare Hashtag Advertising 115

Hootsuite

JANUARY 31, 2024

For context, I have a small following (<400 followers), I’ve been a user since 2012, and I did not have a Premium subscription before running this experiment. I also chose not to include any hashtags because I didn’t want them to impact the visibility of my posts. As a brand on X, take note of what your audience interacts with.

HootSuite 78

HootSuite Metrics Engagement Feed 78

Mindjumpers

DECEMBER 9, 2015

Brands have realized that social media is not only about posting brand updates, but also about driving engagement by creating meaningful conversations. In our country of diverse culture, language and practices, brands are developing customized content, which is both relevant and appealing.

Social Media 100

Social Media Trends Mobile Social Networking 100

Hootsuite

MAY 18, 2023

In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. Partner with relevant influencers and brands If you’re looking to reach a wider audience, teaming up with influencers or relevant brands can be highly effective. Short-form video content isn’t new.

Video 112

Video HootSuite How To UGC 112

Later

MAY 21, 2020

Trends move fast on TikTok, so brands need to have their finger on the pulse if they want to get in on the action. But then there’s also content like Debby Ryan’s cringiest moments , using clips from her Disney channel shows in 2012. Let’s dive into the brands, trends, and creators that are making waves this week.

Trends 68

Trends Remix How To Authentication 68

Absolute PA

APRIL 25, 2014

I’m here to let you know that whether you are a freelance VA, a high street shop or even a business consultant, Instagram can work wonders for your biz, and is a great driver of brand engagement and website traffic. In fact, Facebook bought Instagram for a cool $1 billion in 2012 – so naturally, they work well together.

Instagram 83

Instagram Tips Hashtag Embedding 83

Convince & Convert

MARCH 22, 2013

Alix Hart , Brand Marketer at Best Buy , joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. The company’s fluency in social media drove holiday sales in 2012. Alix Hart, Best Buy @trahla.

How To 131

How To Retail Buy Mobile 131

Devumi

DECEMBER 3, 2014

Your brand wants to get ‘Internet famous’ for good things, right? — Todd (@BlessYouMadly) December 30, 2012. They then promoted this hashtag to non-fans. When you purposely make fun of this large demographic (some say that it is the second largest demographic of parents) it can have poor results for your brand.

Social Media 92

Social Media Hashtag YouTube Video 92

Laurel Papworth

MAY 28, 2013

On Twitter, the #BoycottMyer hashtag has been used by thousands of people. Yet, according to IBM’s 2012 Global CEO Study, only 16 per cent of CEOs are on social media. However the Page usually only gains about 23 comments per post. One tweet sent out at 9pm on Tuesday night had by Wednesday morning been retweeted 260+ times.

Social Media 110

Social Media Insurance Training Social Networking 110

Talkwalker SM

MAY 26, 2016

And yes, several of these pictures define how entire segments of your audience will perceive your products and your brand as a whole. The companies with the largest numbers of brand advocates are able to get up to 264% more earned impressions compared to other brands (2012, Whitegate ). Screenshot from @mrslvoemon.

Analytics 68

Analytics Influencer Apparel Airlines 68