The Realtime Report

NOVEMBER 2, 2012

Facebook: 1 billion active users. Twitter: over 500 million users. Qzone: 599 million monthly active users. LinkedIn: 187 million active users. Google Plus: 100 million monthly active users. LinkedIn Tops 187 Million Active Users. via Facebook. via Twopcharts. via TechCrunch. via China Daily.

Social Networking 177

Social Networking Activities LinkedIn Posterous 177

The Realtime Report

DECEMBER 27, 2012

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. The most common goals for mobile ad campaigns were maintaining a market presence and driving traffic to websites.

Mobile 170

Mobile Automotive Sports Travel 170

Mindjumpers

JANUARY 11, 2012

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The It compares the state of social media in 2011 and expectations from 2012, based on this survey. Monitoring.

Survey 250

Survey Report Social Media ROI 250

Mindjumpers

JANUARY 18, 2012

To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone. billion own a toothbrush.

Social Media 280

Social Media Statistics Mobile B2B 280

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. As in the beginning of 2012 the big three – Facebook, Twitter and LinkedIn – remain at the top positions.

Survey 225

Survey Report Social Media ROI 225

Webbiquity SMM

NOVEMBER 5, 2013

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. Vala Afshar @ ValaAfshar.

Twitter 187

Twitter Airlines Syndication Blogger 187

The Realtime Report

AUGUST 27, 2012

As a mobile-friendly platform, Twitter has been used by farmers to share information, check realtime conditions, and connect with customers from its earliest days – CNN reported on this as early as 2009. Now, with the drought of 2012 creating extreme conditions for farmers across a great swath of the U.S.,

API 178

API Education Social Media Research 178

Direct Marketing Observations

APRIL 26, 2011

I know that the comparisons between Facebook and Twitter are not justified. Facebook is really about developing deeper relationships with friends and family whereas Twitter is more about sharing and consuming information with people in a quick and easy fashion. And now Facebook has created Deals … What has Twitter done ?

Twitter 183

Twitter Facebook API Foursquare 183

Mindjumpers

JANUARY 10, 2012

Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. 25-34 year olds are now the largest age group on Facebook as we enter 2012, with users under 17 years making up just 5% of the user base. 2012 Social Marketing & New Media Predictions [White Paper]. The losers.

Social Media 273

Social Media Statistics MySpace Tumblr 273

Proactive Report

DECEMBER 16, 2011

In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what’s important and they want to discover interesting and relevant content. As Rebecca Lieb says in her new book about Content Marketing : It’s time to think like a publisher. Like my page on Facebook.

Curation 106

Curation Trends Curata Social Media 106

Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Search results are personalized based on the +1s of those in your circles, and as a marketer, that changes the game. by B2B Digital Marketing.

Google 216

Google Tips Bookmarklet SEO 216

Koka Sexton

DECEMBER 22, 2012

.” The criteria used to benchmark each individual’s impact within the sales space was: Social media presence – Twitter/ Facebook/ Klout score/LinkedIn authority. Active engagement with recognized resource sites. And not least, a commitment to continually advance selling and marketing practices.

Influencer 81

Influencer Klout Marketing eBook 81

Mindjumpers

FEBRUARY 6, 2013

A loss for the 49’ers, but a great win for social media – with an emphasis on Twitter. Last year, Facebook and Twitter shared a social media first place in terms of brand usage during the Super Bowl. This year, Twitter outran Facebook by miles in terms of brands mentioning the network in their campaigns. in Q4. - A +506.5%

Statistics 227

Statistics Analysis Groups Groups 227

Proactive Report

DECEMBER 5, 2011

Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post. One of the aspects of social media that is changing as it matures is measurement When businesses first started to experiment with social media activity no-one was particularly concerned with measuring anything.

Analytics 92

Analytics Trends Social Media ROI 92

Sherrilynne Starkie

JULY 3, 2012

Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. If last year’s effort is any indication, the 2012 conference is sure to a highlight of the social media and marketing calendar. My social capital in Ottawa.

Social Capital 278

Social Capital Conference Community building Newsletter 278

The Realtime Report

JULY 11, 2012

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. million followers on Twitter, nearly 38,000 subscribers on YouTube (and over 14.6 YouTube has a series of short films about the collection.

Campaign 189

Campaign Platform Social Media Microblogging 189

Mindjumpers

NOVEMBER 23, 2012

As of 2012, social is already too big to ignore. In the beginning of this year, Sara predicted that 2012 would be the year of visual communication – and she was quite right. It’s an example of a company truly taking part in activities similar to those of a media company by offering a non-branded service to their target group.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

OCTOBER 22, 2014

Snapchat as a marketing tool? . Since its first launch in 2011 and rebranding in 2012, Snapchat has grown rapidly. More than 100 million users worldwide share over 400 million snaps a day (outpacing the photo-sharing activity on both Facebook and Instagram!). This makes Snapchat a creative marketing tool hard to ignore.?The

Platform 229

Platform Brands Content Mobile 229

Waxing UnLyrical

JULY 24, 2012

Katie Delahaye Paine (@kdpaine) June 12, 2012. You can get the full transcript of #measurePR for June 12, 2012 , if you like. On June 26, Geoff Livingston , co-author of the recent book Marketing in the Round , joined us. Geoff Livingston (@geoffliving) June 26, 2012. measurepr — Lee Odden (@leeodden) July 10, 2012.

Nielsen 185

Nielsen Flickr Research Metrics 185

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. billion active users on YouTube.

YouTube 111

YouTube Strategy B2B Marketing 111

The Realtime Report

MARCH 4, 2014

We’re now in an age where large public events lead to a huge increase in social media activity; Oscars host Ellen DeGeneres’ selfie that ‘broke’ Twitter with the most retweets ever is just the latest example. election night in November 2012 and a major snowstorm in February 2013.

Eventful 170

Eventful Social Media Statistics Study 170

Hootsuite

DECEMBER 20, 2019

Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. billion monthly active users. million people active on Facebook. Approximately 5% of Facebook’s worldwide monthly active users are fake accounts.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Convince & Convert

JUNE 18, 2014

Image via BigStockPhoto.com Since the days of yore, marketing strategy has been designed for the same purpose: sell more stuff. Marketing tactics, on the other hand, are a different kind of animal. The Problem Due to the constant shifting sands of marketing, DataSift’s product is constantly evolving.

Trends 156

Trends Marketing Education Training 156

The Realtime Report

AUGUST 13, 2012

The mobile-only photo sharing app began 2012 with just 15 million users and was only available via iPhone; now, Instagram is also available via Android, and the press that came with Facebook’s acquisition of the app saw numbers swell to 80 million. How active are these top brands on Instagram? 37 have an active profile.

Instagram 189

Instagram Brands Comparison iPhone 189

Convince & Convert

NOVEMBER 3, 2014

Youtility is marketing so useful, people would pay for it if you asked them to do so. That’s why I co-wrote Youtility for Real Estate: Why Smart Real Estate Marketing is About Help, Not Hype. I wrote this book with the sublime Erica Campbell Byrum , head of digital marketing for ForRent.com.

Real Estate 141

Real Estate Marketing Foursquare Groups 141

SocMed Sean

JANUARY 21, 2012

There is no doubt that 2012 is going to be THE year of social media. Hand social media activities over to a junior staff member or intern with no communications experience. Pa = Passion – Whoever is in charge of your social media activities should be passionate about your products, services, and customers.

Social Media 280

Social Media Tumblr StumbleUpon Digg 280

Idaconcpts

MAY 21, 2012

Small businesses based in the United States will have the chance to take their Twitter marketing efforts to a new level. Starting in late March 2012, Twitter introduced a new advertising offering that makes it simple for companies of any size to grow their businesses using our Promoted Tweets and Promoted Accounts products.

Overview 134

Overview Price Twitter Policies 134

Sherrilynne Starkie

APRIL 20, 2013

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. It turns out that Twitter was the perfect channel for the task.

Social Media 320

Social Media Hashtag Eventful Journal 320

Absolute PA

JUNE 15, 2013

There’s a rumour that Twitter is losing it’s sparkle as a way to boost business for the solo-worker. Tell that to my client, Rebecca Perkins , who has just scored an international publishing deal for her first book through connections she made on Twitter. US topped the growth of active usage by a staggering 94% ).

Twitter 106

Twitter Tweetdeck Social Networking Blogger 106

SocMed Sean

DECEMBER 18, 2018

Humor, also plays a pretty substantial role in life, so it makes sense that integrating humor into your marketing and social media would make sense. Social media marketing isn't necessarily about content that goes viral. For the most part, people don’t visit social media channels to be marketed to.

Social Media 220

Social Media Meme Advertising Strategy 220

Janet Fouts

OCTOBER 2, 2012

Initially the company set their fees at $50 for a year of service, but on October 1, 2012 they hit 20,000 users and lowered their prices as well as introducing an introductory month for just $5. The difference between ADN and Twitter. When you look at App.net initially the website itself looks like a stripped down version of Twitter.

Twitter 131

Twitter Vimeo Notification Applications 131

The Realtime Report

SEPTEMBER 7, 2012

Facebook: 955 million active users. Twitter: over 500 million users. Qzone: 576 million active users. Twitter’s US Mobile Ad Revenues Top Facebook’s — But Facebook Will Win Next Year. But by next year, Facebook will beat out Twitter “by a significant margin.” million in the US market.

Social Networking 178

Social Networking Mobile Tumblr Foursquare 178

Twist Image

JANUARY 11, 2012

We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. So, what is your marketing trying to do? We can debate the merits of brand building, but without sales, there's not much of a brand. Are you shocked?

Marketing 106

Marketing Apple Loyalty YouTube 106

Adam Sherk

APRIL 10, 2012

With a new baseball season underway I thought I’d check in on the 30 MLB teams on Twitter and Facebook. Since it has been two years since I did The Most Popular MLB Teams on Twitter and Facebook I thought it would be interesting to revisit this and capture the growth rate for all the teams. MLB Teams on Twitter. 4/5/10 Two-Year.

Team 152

Team Twitter Facebook Comparison 152

Waxing UnLyrical

FEBRUARY 15, 2013

Considering how active we all are on social media sites like Facebook and Twitter, when Starbucks opens its Delhi location, I’m sure I’ll be among the first customers to visit them, and of course check-in at Foursquare/Facebook and tweet about it too! Image: bfishadow via Flickr, CC 3.0 .

Foursquare 237

Foursquare Flickr LinkedIn Fashion 237

Waxing UnLyrical

APRIL 26, 2012

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective. Are they active?

Social Networking 222

Social Networking Flickr Influencer Retail 222