yMarketingMatters

JANUARY 19, 2012

So here are my 8 marketing trends to implement in your 2012 marketing plan. I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. This will be even more prevalent in 2012. No need to click any “like” or “share” buttons.

Trends 279

Trends Marketing Mobile Wireless 279

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

MAY 15, 2012

A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. Nominate your favorite technology twitterer using this form.

Twitter 101

Twitter iPad B2B Apple 101

The Realtime Report

DECEMBER 7, 2012

Facebook: 1 billion active users. Twitter: over 500 million users. Qzone: 599 million monthly active users. LinkedIn: 187 million active users. Google Plus: 100 million monthly active users. 42% of Those Who Downloaded Foursquare App Use It Actively. via Facebook. via Twopcharts. via TechCrunch.

Foursquare 181

Foursquare Social Networking Activities Nielsen 181

The Realtime Report

NOVEMBER 2, 2012

Facebook: 1 billion active users. Twitter: over 500 million users. Qzone: 599 million monthly active users. LinkedIn: 187 million active users. Google Plus: 100 million monthly active users. LinkedIn Tops 187 Million Active Users. via Facebook. via Twopcharts. via TechCrunch. via China Daily.

Social Networking 177

Social Networking Activities LinkedIn Posterous 177

The Realtime Report

DECEMBER 27, 2012

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. The most common goals for mobile ad campaigns were maintaining a market presence and driving traffic to websites.

Mobile 170

Mobile Automotive Sports Travel 170

The Realtime Report

JUNE 27, 2014

billion monthly active users. Twitter: 255 million monthly active users. Qzone: 599 million monthly active users. Google Plus: 343 million monthly active users. Twitter Sees Over 300 Million Tweets About #WorldCup (And Counting). Social Media Statistics #WorldCup social networking statistics Twitter'

Social Networking 170

Social Networking Tumblr Twitter Statistics 170

Mindjumpers

JANUARY 18, 2012

It is pretty impressive to see that Facebook has grown to more than 800 million active users, adding more than 200 million (that is one fourth of the total number of users) in last year. Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone. What’s Trending @Twitter?

Social Media 280

Social Media Statistics Mobile B2B 280

The Realtime Report

JANUARY 10, 2014

billion monthly active users. Twitter: over 218 million monthly active users. via Twitter. Qzone: 599 million monthly active users. LinkedIn: 259 million active users. Google Plus: 343 million monthly active users. WhatsApp: 200 million monthly active users. 80% of World Leaders On Twitter.

Social Networking 181

Social Networking Twitter Tumblr Reddit 181

Webbiquity SMM

NOVEMBER 5, 2013

In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. Active Member of the Wharton Advertising 2020 Contributor Community. Vala Afshar @ ValaAfshar. David Armano @armano.

Twitter 187

Twitter Airlines Syndication Blogger 187

Mindjumpers

MARCH 8, 2012

Tweet In the past, a lot of brands have launched campaigns using Twitter to increase their visibility and encourage more users to actively engage with the brand. According to me, this new program, leverages the business potential of Twitter to the maximum and offers some great opportunities for card holders.

Twitter 172

Twitter Foursquare Case Study Hashtag 172

Proactive Report

DECEMBER 16, 2011

In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what’s important and they want to discover interesting and relevant content. I’ll put money on the table that more of these opportunities will arise in 2012. Look for rapid innovation in this field.”

Curation 106

Curation Trends Curata Social Media 106

The Realtime Report

SEPTEMBER 28, 2012

Facebook: 955 million active users. Twitter: over 500 million users. Qzone: 599 million monthly active users. Google Plus: 100 million monthly active users. Instagram Tops Twitter In Daily Mobile Users. million daily active users in August, compared to 6.9 million for Twitter. million for Twitter.

Social Networking 164

Social Networking Mobile Instagram Posterous 164

Mindjumpers

JANUARY 10, 2012

Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. 25-34 year olds are now the largest age group on Facebook as we enter 2012, with users under 17 years making up just 5% of the user base. 2012 Social Marketing & New Media Predictions [White Paper]. The losers.

Social Media 273

Social Media Statistics MySpace Tumblr 273

Direct Marketing Observations

APRIL 26, 2011

I know that the comparisons between Facebook and Twitter are not justified. Facebook is really about developing deeper relationships with friends and family whereas Twitter is more about sharing and consuming information with people in a quick and easy fashion. And now Facebook has created Deals … What has Twitter done ?

Twitter 183

Twitter Facebook API Foursquare 183

Mindjumpers

FEBRUARY 6, 2013

A loss for the 49’ers, but a great win for social media – with an emphasis on Twitter. Last year, Facebook and Twitter shared a social media first place in terms of brand usage during the Super Bowl. This year, Twitter outran Facebook by miles in terms of brands mentioning the network in their campaigns. in Q4. - A +506.5%

Statistics 227

Statistics Analysis Groups Groups 227

Sherrilynne Starkie

MAY 25, 2013

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Using social media for research: Social Capital 2012. events Featured Headline Ottawa Social Media Algonquin College Gini Dietrich Social Capital Ottawa Twitter' Social Capital Ottawa.

Social Capital 300

Social Capital Conference Case Study Eventful 300

Sherrilynne Starkie

NOVEMBER 7, 2012

Treasury Board of Canada President Tony Clement , sometimes known as the tweeting minister, spoke at last week’s IABC 2012 Canada Business Communicators’ Summit in Ottawa. Clement started out on Twitter only after he realised that people were mentioning him there. As a result his Twitter feed is a tsunami of news.

Press Release 377

Press Release Authentication Newsletter Twitter 377

Laurel Papworth

JANUARY 30, 2012

If you are in Sydney, Melbourne or Brisbane I am teaching some one day hands on courses on social media campaigns, Facebook and Twitter, also 1/2 day courses on LinkedIn or Google Plus. And more interestingly, Google Plus is set to reach 400 million members during 2012. Sydney 6 March 2012 More Information Here.

Training 76

Training Social Media Class Course 76

Proactive Report

DECEMBER 5, 2011

Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post. One of the aspects of social media that is changing as it matures is measurement When businesses first started to experiment with social media activity no-one was particularly concerned with measuring anything.

Analytics 92

Analytics Trends Social Media ROI 92

Mindjumpers

JANUARY 11, 2012

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The It compares the state of social media in 2011 and expectations from 2012, based on this survey. Monitoring.

Survey 250

Survey Report Social Media ROI 250

Sherrilynne Starkie

NOVEMBER 4, 2012

Yesterday, Michael Geis t presented a keynote address to the IABC 2012 Canada Business Communicators’ Summit which was held in Ottawa. The controversy, fanned by blogger activity, lead to a heated local debate with NDP candidate Peggy Nash who said she wouldn’t support the digital copyright bill as it was written at that point in time.

Committee 312

Committee Mashup Policies Wikipedia 312

Webbiquity SMM

DECEMBER 12, 2012

Lisa Peyton highlights three examples of successful Google+ brand pages such as the NASA page , where “The active space and science community on Google+ may support speculation that platform users are mostly tech-savvy early adopters. .” 3 Successful Google+ Pages and Why They Work by Social Media Examiner.

Google 216

Google Tips Bookmarklet SEO 216

The Realtime Report

DECEMBER 28, 2012

Facebook: 1 billion active users. Twitter: over 500 million users. Qzone: 599 million monthly active users. LinkedIn: 187 million active users. LinkedIn: 187 million active users. Google Plus: 135 million monthly active users. via Facebook. via Twopcharts. via TechCrunch. via Yahoo. via LinkedIn.

Social Networking 180

Social Networking Products Posterous Tumblr 180

The Realtime Report

JUNE 20, 2014

billion monthly active users. Twitter: 255 million monthly active users. Qzone: 599 million monthly active users. Google Plus: 343 million monthly active users. In 2012, that figure was at 3.4%; in 2013 it was 9%. Since 2012, mobile and tablet video viewership is up 532%. Facebook: 1.23 via Facebook.

Social Networking 175

Social Networking Mobile Video Tumblr 175

Sherrilynne Starkie

JULY 3, 2012

Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. If last year’s effort is any indication, the 2012 conference is sure to a highlight of the social media and marketing calendar.

Social Capital 278

Social Capital Conference Community building Newsletter 278

The Realtime Report

MARCH 28, 2014

billion monthly active users. Twitter: 241 million monthly active users. Qzone: 599 million monthly active users. LinkedIn: 259 million active users. Google Plus: 343 million monthly active users. million US consumers used Twitter monthly last year, or 17.6% will use Twitter. Facebook: 1.23

Social Networking 175

Social Networking Instagram Tumblr Statistics 175

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. As in the beginning of 2012 the big three – Facebook, Twitter and LinkedIn – remain at the top positions. Challenges.

Survey 225

Survey Report Social Media ROI 225

The Realtime Report

NOVEMBER 16, 2012

Facebook: 1 billion active users. Twitter: over 500 million users. Qzone: 599 million monthly active users. LinkedIn: 187 million active users. Google Plus: 100 million monthly active users. via Facebook. via Twopcharts. via TechCrunch. Sina Weibo: over 400 million users. via Yahoo. via LinkedIn. via Google.

Social Networking 161

Social Networking Posterous Tumblr Yahoo 161

Waxing UnLyrical

JULY 24, 2012

Katie Delahaye Paine (@kdpaine) June 12, 2012. You can get the full transcript of #measurePR for June 12, 2012 , if you like. Geoff Livingston (@geoffliving) June 26, 2012. measurepr — Geoff Livingston (@geoffliving) June 26, 2012. measurepr — Geoff Livingston (@geoffliving) June 26, 2012. via @ nielsen shar.es/szPMq

Nielsen 185

Nielsen Flickr Research Metrics 185

The Realtime Report

DECEMBER 20, 2013

billion monthly active users. Twitter: over 218 million monthly active users. via Twitter. Qzone: 599 million monthly active users. LinkedIn: 238 million active users. Google Plus: 343 million monthly active users. WhatsApp: 200 million monthly active users. Facebook: 1.15 via Facebook.

Social Networking 142

Social Networking Mobile Tumblr Statistics 142

Mindjumpers

NOVEMBER 23, 2012

As of 2012, social is already too big to ignore. In the beginning of this year, Sara predicted that 2012 would be the year of visual communication – and she was quite right. It’s an example of a company truly taking part in activities similar to those of a media company by offering a non-branded service to their target group.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

The Realtime Report

AUGUST 13, 2012

The mobile-only photo sharing app began 2012 with just 15 million users and was only available via iPhone; now, Instagram is also available via Android, and the press that came with Facebook’s acquisition of the app saw numbers swell to 80 million. How active are these top brands on Instagram? 37 have an active profile.

Instagram 189

Instagram Brands Comparison iPhone 189

The Realtime Report

JULY 27, 2012

Facebook: 950 million active users. Twitter: over 500 million users. Qzone: 576 million active users. billion in 2012 – that’s a 43% increase - according to a new report from Gartner. billion in 2012, a year-over-year growth rate of 60%. billion in 2012, or 36.7% via Forbes. via Twopcharts.

Social Networking 161

Social Networking Social Media Tumblr Foursquare 161

The Realtime Report

MARCH 4, 2014

We’re now in an age where large public events lead to a huge increase in social media activity; Oscars host Ellen DeGeneres’ selfie that ‘broke’ Twitter with the most retweets ever is just the latest example. election night in November 2012 and a major snowstorm in February 2013.

Eventful 170

Eventful Social Media Statistics Study 170

Absolute PA

JUNE 15, 2013

There’s a rumour that Twitter is losing it’s sparkle as a way to boost business for the solo-worker. Tell that to my client, Rebecca Perkins , who has just scored an international publishing deal for her first book through connections she made on Twitter. US topped the growth of active usage by a staggering 94% ).

Twitter 106

Twitter Tweetdeck Social Networking Blogger 106

Janet Fouts

OCTOBER 2, 2012

Initially the company set their fees at $50 for a year of service, but on October 1, 2012 they hit 20,000 users and lowered their prices as well as introducing an introductory month for just $5. The difference between ADN and Twitter. When you look at App.net initially the website itself looks like a stripped down version of Twitter.

Twitter 131

Twitter Vimeo Notification Applications 131