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Twitter Announces New Activations for NBA All-Star Weekend

Social Media Today

With NBA discussion on the rise in the app, Twitter's looking to link NBA fans into the All-Star Weekend action.

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Twitter Shares Insights into How its Election Integrity Measures Impacted Usage and Activity

Social Media Today

In the aftermath of the US Election, Twitter has shared some insights into how its various measures impacted usage behaviors leading up to polling day.

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Twitter Outlines the Best Performing Super Bowl Ads, Based on Tweet Activity

Social Media Today

The Super Bowl was a big winner for Twitter.

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Twitter Shares New Research into the Roles that Social Media Engagement Has on Purchase Activity

Social Media Today

The new study looks at how brand building efforts online can have a significant impact on consumer activity.

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Twitter Previews Potential Enhancements for Lists and Topics, Including Activity Details and Location Sorting

Social Media Today

As part of its increased focus on Lists, Twitter is working on a range of list updates, including new activity details, location sorting and custom images for List headers.

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Twitter Q3 Results: Fewer Monthly Active Users but Improving Revenue Results

Social Media Today

Twitter has released its latest performance numbers, showing a decline in monthly active users, but an overall increase in revenue.

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Twitter Rises to 211 Million Active Users, Though Longer Term Growth Targets Looking Harder to Reach

Social Media Today

Twitter's Q3 numbers are steady, but they don't indicate that the platform has found the key formula for the growth that it's chasing just yet.