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Six important shifts for social media in 2012

Dave Fleet

So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in the next year. Here are six shifts I hope to see in social media use by business in 2012. My hope is that this will continue in 2012. Better objective-setting. Better objective-setting. Improved Integration.

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2012 in Recap: The Year of Visual Social Media

Mindjumpers

But 2012 was also characterised by being the year when visual content came into focus, as Sara predicted. In 2012, the photo sharing platform Instagram became immensely popular, which proved that users are increasingly visually focused. Facebook Timeline. Facebook & Instagram: success and turbulences.

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Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? How Nike Stole Social Media Gold From Olympic Sponsor Adidas (Aug 21): 2012 was dubbed the “Social Olympics” and both Nike and official sponsor Adidas planned extensive social media campaigns around the Games.

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Top Social Media Stats of 2012

The Realtime Report

However, that leaves two big questions: how many of these accounts are active, and how many are fake accounts ? Facebook User Worth Up To $118 (Feb 3): According to Facebook’s SEC filings, the site now has over 845 million active monthly users. UPDATE: By Nov 2012, Tumblr reached 20 billion pageviews per month.

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Social Networking Stats: Twitter & Politics In 2012, #RLTM Scoreboard

The Realtime Report

Facebook: 1 billion active users. Qzone: 599 million monthly active users. LinkedIn: 187 million active users. Google Plus: 135 million monthly active users. Twitter & Politics: A 2012 Recap. On Tuesday, Twitter released a recap of the past year – 2012: Year on Twitter. via Facebook. via Yahoo.

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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

So here are my 8 marketing trends to implement in your 2012 marketing plan. I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. This will be even more prevalent in 2012. No need to click any “like” or “share” buttons.

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. write their own blog post to promote IWD 2012. The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. The project.