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Mobile Ad Spending Grows 105% in 2013

The Realtime Report

In 2014, mobile ad spending will account for nearly one-quarter of total digital ad spending worldwide, according to the latest estimates from eMarketer. Much of this growth is driven by increased mobile ad spending from Facebook and Google. Mobile ad spending worldwide increased 105% in 2013 to $17.96 2013 saw an additional $9.2

Mobile 167
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Mobile it totally optin and you need to start building your mobile optin list now. if he can extend his advertising into your mobile device which he already has (if you put it on your profile).

B2B 279
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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. Click-through rates on search result ads are higher on mobile, according to a Marin Software study.

Mobile 180
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Interesting Magazine and Digital Stats from Pew State of the News Media 2013

Adam Sherk

In reading the Pew Research Center’s State of the News Media 2013 there were some interesting things in the sections on magazines and digital that I thought I’d point out. News Magazine Readers are Old. years old: The median ages remained the same in 2012 vs. 2011. Mobile Creates Additional News Consumption.

News 128
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A digital media framework for smart marketing communications

Sherrilynne Starkie

You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and 45 per cent of users are on it daily. This is where we go for breaking news and to connect with journalists, policymakers and politicians. per cent since 2011.

Marketing 199
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Why Facebook and Twitter are Old News

Ari Herzog

As long as you have a mobile device with GPS identification and the ability to visit a website, you can play. You are never asked to like the company on Facebook or follow them on Twitter. Are Facebook and Twitter less important in 2011 as they were in 2009? Related articles you may enjoy: Did Twitter Kill Blellow?

News 107
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Your 2011 Digital Marketing Reboot

Twist Image

The pervasiveness of mobile smartphones ( iPhone , Android , BlackBerry ), tablets ( iPad , Samsung , Dell ) and the entire app economy that surrounds it is quickly becoming a dominant business force. They hop on Twitter because their competitors are there, but they have no strategy in place. Do you have a news section?

Hitwise 111