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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Time spent reading newspapers is down 75 per cent since 2011. Magazine reading time down 77.5 per cent since 2011.

Marketing 199
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Interesting Magazine and Digital Stats from Pew State of the News Media 2013

Adam Sherk

In reading the Pew Research Center’s State of the News Media 2013 there were some interesting things in the sections on magazines and digital that I thought I’d point out. News Magazine Readers are Old. years old: The median ages remained the same in 2012 vs. 2011. Time is Doing Well Online.

News 128
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

Twitter 279
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The Five Business Books That Shaped 2011

Twist Image

So are Twitter , online newspapers and magazines and the occasional Podcast, but if you really want to deep-dive into a topic and spend more than a grazing moment with it, you have to read a well-written book about the topic that interests you. " Poke The Box by Seth Godin ( The Domino Project - March 2011). Blog posts are great.

Startup 105
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5 Search and Social Trends for 2011

Convince & Convert

We talked about the convergence of search and social media, and how content marketing is bridging both areas. We settled on 5 trends that we think will be especially important in 2011 (read or print yourself via Scribd, or see below for short summary). Trends to Watch in 2011. Traditional marketing creates demand.

Trends 125
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12 (of the) Best WordPress Guides and Plugin Reviews of 2011

Webbiquity SMM

90+ WordPress CMS Themes and Plugins by Tripwire Magazine. ” Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement by Zoom Factor. ” Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement by Zoom Factor. WordPress Plugin Compilations and Reviews.

WordPress 184
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Alicia Cowan’s Best of the Blogs 2011

Absolute PA

2011 was a busy year for me: As I approached my third year in business I changed direction, practically starting from scratch and re-branded. Before I head off, I wanted to reflect on the year with a walk down memory lane with you, and share the most popular posts of 2011. 7 Steps to setting up Your Twitter account (November 2011).

Twitter 65