Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

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Social Media Postrank Energy Tourism 153

Waxing UnLyrical

MAY 20, 2011

Another ebook: Public Relations 2011: issues, insights, ideas. “But the Edelman Trust Barometer reported last year that Russian business is more trusted than Germany’s and France’s. Image: Theen Moy via Flickr, CC 2.0. No one wants to believe someone will mess with you on purpose. But crap happens. Go get the ebook now.

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Resources eBook CSR Social Media 251

Proactive Report

SEPTEMBER 21, 2010

Courtesy of Dean Meyers Flickr. While economists argue about whether we are now through the recession or whether we’re headed for a double dip, the Labor Market Outlook Report by the Society of Human Resource Management reports that 56% of their respondents expect job growth for the third quarter of 2010. 98% of U.S.

Social Media 91

Social Media Telecommunications Automotive Microblogging 91

Proactive Report

JANUARY 12, 2010

When asked what they’d do differently in 2010, 64 % said they planned to increase social media spending, and 72% of those CMOs not currently overseeing social media initiatives planned to create some. Is your job at risk if you don’t master social media skills this year?

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Skills Social Media Marketing Flickr 88

Proactive Report

JANUARY 12, 2010

When asked what they’d do differently in 2010, 64 % said they planned to increase social media spending, and 72% of those CMOs not currently overseeing social media initiatives planned to create some. Is your job at risk if you don’t master social media skills this year?

Skills 88

Skills Social Media Marketing Flickr 88

Waxing UnLyrical

JANUARY 2, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The New Year Edition January 2nd, 2011 Tweet The champagne has been popped and you might be recuperating from the New Year’s Eve festivities. Regardless, thanks for visiting!

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Postrank Tourism Blogroll Creative Commons 124

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

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Tools Adwords Marketing Class 247

Waxing UnLyrical

MAY 31, 2011

On May 24, the #MeasurePR chat was a community chat, discussing the reporting side of measurement—how PRs plan for a tool throwing bad numbers, reporting numbers that contradict, and whether Share of Voice (SOV) is a useful or useless PR metric. Chapman to blog about the Great Klout Plunge of 2011. Hope to see you there!].

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Communities Klout Metrics Flickr 134

Waxing UnLyrical

JULY 31, 2011

We are more than halfway through 2011. And they run the gamut from web changes to sound bite addiction to, yes, social media “heresy.&#. China puts US on eBay , from the Borowitz Report. Image: Rachel Hobbs via Flickr, CC 2.0. Where did it go? How much progress have you made towards your annual goals?

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ROI Flickr Conversation Influencer 125

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. Image: Heather Phillips via Flickr, CC 2.0

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Project How To Class Posterous 170

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. Your keywords might be “social media for non-profits.&# Image: Andras Pfaff via Flickr , Creative Commons Was this helpful?

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News Google SEO Postrank 274

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. received 13 percent.

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Google Class Creative Commons Yahoo 254

Waxing UnLyrical

DECEMBER 19, 2010

Five ways to make your listening reports better , from Chuck Hemann ‘s Analytics is King. Why: I’ve been a fan of Chuck’s for a while, and this clearly laid-out post drives home what the point of such reports should be. Image: Peter Roome via Flickr, Creative Commons Thanks so much for stopping by WUL!

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Klout Postrank Tourism Blogroll 105

Waxing UnLyrical

OCTOBER 12, 2010

Image: The Q via Flickr, CC 2.0 Image: Herald Post via Flickr, CC 2.0 She has worked as a newspaper reporter and editor, an executive speechwriter, and a media relations professional. In Lindsay’s words: I’ve never been a runner. Until July, that is. … but it’s not about donating for me. Liked what you saw?

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Class Training Postrank Flickr 214

Social Media Strategery

APRIL 3, 2014

Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars. There’s paid media, earned media, owned media, shared media, and something called omni-channel media.

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Syndication Marketing Advertising SEO 103

Social Media Marketing

APRIL 28, 2011

As you may recall, in December I reported that Yahoo! was sunsetting Delicious , the social bookmarking service, surprising many people and leaving them in a tenuous position. We anticipate Delicious in its current form will be available until approximately July 2011. Image credit: Pink Sherbet Photography (Flickr).

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News Delicious Yahoo Social Bookmarking 160

Waxing UnLyrical

OCTOBER 14, 2010

Image: jim crossley via Flickr, CC 2.0 Image: BES Photos via Flickr, CC 2.0 Or “Turn your articles into downloadable reports/ebooks.&# Image: Stuart Caie via Flickr, CC 2.0 He does his best to stay informed on politics, tech, music, cultures, and social media. Regardless, thanks for visiting!

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Class Flickr WordPress Template 178

Waxing UnLyrical

NOVEMBER 28, 2010

Image: anthony kelly via Flickr , Creative Commons Here you go. Why: Apparently we’re not over the social media adoption curve after all, no matter what you might hear. I thought Richard’s report of his experiment was fascinating. Why: Celebrities don’t always the perfect brand relationship make.

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Class Postrank SEO Flickr 105

Hootsuite

APRIL 6, 2023

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So, how old is social media?

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Social Media MySpace Tumblr Foursquare 145

Proactive Report

JANUARY 26, 2011

According the to the 2011 Edelman Trust Barometer out yesterday, that appears to be the case. After taking a dive when the rise of social media saw people turning to their peers online, the wheel seems to be coming full circle. How does all this impact your communications strategy for 2011? Owned media, branded content.

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Training Engineering Flickr News 71

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

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Class Blogger Issues Review 184

Waxing UnLyrical

DECEMBER 4, 2010

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. Mainstream media reacted, by and large, with a yawn. Makes sense to me. Over the last 10 years, I’ve been quite amazed at how philanthropic Americans are in general.

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Class Campaign Klout Influencer 233

Waxing UnLyrical

NOVEMBER 25, 2010

Image: Lorenz Seidler via Flickr , Creative Commons I was distraught when I got a Facebook IM from one of my friends in Mumbai, telling me of the first bomb blast. Since nothing was being reported at the time, I took to Twitter to see if anyone else knew what was going on. media started broadcasting the story).

Hotels 223

Hotels Class Postrank Energy 223

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Proactive Report

JUNE 17, 2011

SES NYC 2011). PwR New Media). You can use images tagged as Creative Commons on Flickr. If you add meta data – tags that Google can read – and optimize the tags for search, it goes a long way to improving your SEO. Google News. Journalists. Resources: So where are the best places to get good images?

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Creative Commons Flickr News SEO 84

Waxing UnLyrical

DECEMBER 21, 2010

My friend (and client, but he’s a friend first) Shashi Bellamkonda is, I think, genetically-wired to try and talk about new things – no doubt why he’s Network Solutions’ “social media swami,&# and he mentioned it. Image: Matthew Smith via Flickr, Creative Commons Can you say “love at first byte&# ?

Social Networking 270

Social Networking Class Comments Conversation 270

Jeff Esposito

AUGUST 22, 2011

The gatekeepers took a permanent vacation the minute the media world hit the web and John Q. Why bother hiring someone to chat up a reporter for you when you can email them yourself? Even better, why bother with the reporter at all? Until recently, reporters and PR people were the best of friends. Public became John Q.

Press Release 48

Press Release Journal Flickr Report 48

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? Image: JKönig via Flickr, CC 2.0 I’m a social media expert as seen on.” And that was it. Unsubscribe?

Class 279

Class Press Release Flickr Comments 279

Webbiquity SMM

MARCH 26, 2012

David Erickson reports on recent research showing that “48% (of searchers) are likely to click if a brand shows up multiple times within a set of search results.” SEO, Social Media and WPO. From SEO To Social Media, Getting All Channels To Drive Traffic by MediaPost Search Insider.

Tips 183

Tips Reputation SEO B2B 183

Proactive Report

DECEMBER 21, 2010

EyeforTravel published their 2011 Trends and their number one pick is the increasing need to integrate social content and activity on your corporate website. Sites will become a hub to aggregate and explain activity on social networks, and add long-form value. How do you integrate social content and activity on your site?

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Sites Trends Social Media Social Graph 85

Waxing UnLyrical

JANUARY 25, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post by Steff Metal [Update from Ed.: Image: striatic via Flickr, CC 2.0 and now Flickr is.

Class 215

Class Policies Flickr Comments 215

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. The article has examples of how social media worked too. In it, he offers some thought-provoking insights into what must be understood before going into social media marketing.

Marketing 265

Marketing SEO Journal Engineering 265

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.).

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Tips 179

Tips Press Release Reputation B2B 179

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. Get your co-workers on board Social media wasn’t on our department’s radar. So one day I just started peppering my conversations with social media references. The answer: I didn’t do it by myself.

How To 151

How To Creative Commons Postrank Flickr 151

Waxing UnLyrical

NOVEMBER 1, 2010

The advent of digital and social media has made this challenge far more complex and vital than ever before. Title image: Edgely Cesar via Flickr, Creative Commons My take Measurement should be, but still isn’t, the jewel in the crown of PR. His students produced about 15 fabulous measurement reports to non-profits.

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Class Education Metrics Creative Commons 258

ProBlogger

MARCH 25, 2012

The September 2011 introduction of Facebook’s Timeline proved prophetic. It’s a lot more visual,” wrote Sam Lessin, a product manager at Facebook, about the new look of the social network. It’s a great tool for B2B companies, for which presentations have remained a powerful form of social media.

Hubspot 49

Hubspot Marketing eBook Foursquare 49