50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? Can social media ROI really be measured?
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. He is also the co-author of How to Make Money with Social Media. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. Stage 1: Launch.
The Social Media Landscape [Infographic]
APRIL 2, 2011
Last year, I posted a great infographic from CMO.com that did a terrific job of roadmapping the social Web. The graphic has been updated to reflect the landscape in 2011. As social media continues to evolve, it’s difficult to keep up with all of the changes. The acceptance of social media’s importance by consumers has increased very quickly.
6 Reasons Social Media Sucks, But You Need to Use It Anyway
JUNE 20, 2011
Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? No question.
Social Media Success In Five Steps
APRIL 25, 2011
Now you also have to be responsible for Twitter and Facebook and YouTube and Yelp and Flickr and Quora and blogging and Foursquare. So, before you determine how and if you should include the social web in your communication, marketing, advertising, HR, customer service, and sales strategies, first figure out where it makes sense to do so. This first ran over at The Whale Hunters.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Create animations?
Mix of Social Media Trends 2011
JANUARY 7, 2011
Digital Influence Mapping Project Home About John Speaking & Events Papers Contact Archives Links Useful Tools December 28, 2010 My Mix of Social Media Trends 2011 It's trendy to write a "trends" post at the end of the year. 2011 will be a big year for brands who have gotten serious in social media. Everything will be social and digital.
Social Media Success is About The Customers, Stupid
MARCH 30, 2011
How do you define success with leveraging social media? With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. Social Media Success is NOT: …getting a celebrity to retweet a post. Photo credit: cayusa via flickr.
The State of Social Media In The UK
JANUARY 10, 2012
Another chance to look at the social media universe, analyse the trends and make the strategies. But before starting this, it is always good to look back at how 2011 has been for our different sites and then go on to predict how it would be in future. 2012 Social Marketing & New Media Predictions [White Paper]. UK Facebook statistics. LinkedIn. The losers.
Are You a Social Media BarfShiner?
MAY 12, 2011
Image: dj0ser via Flickr, CC 2.0. It was my reaction to seeing a spate of social media status updates that came across (granted, to me) as overly-inspirational or doggedly in the pursuit of convincing everyone else that, “Gee, folks, I have SUCH a great life, LOOK at me, I’m super-duper-califradgilistically-awesome!. You’ve seen me say “Good morning!
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? Social matters in b2b.
Why Do We Need a Social Media Policy?
APRIL 7, 2011
While giving a webinar, Managing the Risks of Social Media , for Higher Logic , I got an unexpected question: “Why do we need a social media policy?” My first thought was Duh! Of course you need a social media policy. The structure and need for social media policies or guidelines have gotten a lot of press and more is written every day.
47 Books For Your 2011 Reading List
JANUARY 17, 2011
Tweet Looking for books to populate your reading list for 2011? also reached out to you – the readers of this site – for suggestions on what to read, and they obliged. I was so pleased with the results that I’m doing the same in 2011. Social Intelligence: The New Science of Human Relationships – Daniel Goleman (via @ZoeDisco ). Winning - Jack Welch.
The Perception of Social Media Marketing: it’s a Free Lunch
MAY 27, 2011
Recently, Belgium-based Leads United (part of Lewis PR), released the results of a social media marketing survey among communication and marketing “professionals. The fourth edition of the survey indicated that the use of social media and networking tools is relatively well established, but that is about all, really. When looking at social media marketing, there still is a huge lack of a social media strategy, let alone some sort of plan. Furthermore, 73% of the questioned companies don’t have a social media policy.
The Social Media ProBook
Social Media Marketing
JUNE 29, 2011
They were responsible for The Social Media Playbook , the Blog Tree , and a little cartoon about hashtags. While the first ebook was focused on tools to help you master social media, this one is more personality-based. Increasingly relevant information - whether it be from brands, the media or individuals - is finding us through our social networks.
9 Criteria for Selecting a Social Media Monitoring Tool
MARCH 23, 2011
Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? News can travel extremely fast through social media. Monitoring beyond social media. Range of coverage.
On Social Media Bullies
JULY 28, 2011
Have you come across a social media bully lately? And I’ve thought a lot about this before deciding that, in essence, people who behave like this are social media bullies. You might quite reasonably ask, “What’s the difference between a social media bully and the right to one’s own, albeit differing, opinion?. The list could go on.
Startups: No, You Don’t Need To Hire A Social Media Experts
JUNE 16, 2011
My eye was caught this weekend by a post from Francis Tan, asking whether startups need to hire social media experts. Customer satisfaction: Startups need to ensure customer satisfaction when people interact with your company, whether through social media or other means. Image: Flickr , via Peter Shankman ). Ok, let’s cut to it. There you have it.
Social Media and Electronic Discovery: A New Nightmare
MAY 5, 2011
I’m not very tech savvy so I go to the Computer Security Institute (CSI) when I have technology-based risk management questions. A CSI webinar, Social Media & New Communications Risks in the Enterprise: Mitigating Data Loss Dangers , identified electronic discovery (e-discovery) as another social media risk to be considered. Unique Nature of Social Media.
Top Ten Reasons You Know You’re a Social Media Expert [Humor]
PWB Marketing Blog
AUGUST 22, 2011
How do you know if you’re a social media expert? Unlike Google AdWords, there isn’t any certification for social media. you’re on social media (on a side note, that’s why there’s a lot of costly mistakes made). So we thought we’d compile the top ten reasons you know you’re a social media expert: You have more than 6 social profiles – Linkedin, Facebook, Twitter, YouTube, Google+, Flickr, FourSquare. Bonus points if the blog has “social” in the title. B2B Social Media Facebook Media Twitter
No One “Consumes” Social Media
MAY 5, 2011
Ever notice the phrase “consumes social media or a variant of that in market research and social media wonk discourse ? Of course, media consumption as an idea matches our consumer economy, but the idea is a bit off. Think about it, no one “consumes social media. Dominance in media form is passing. Image by ugod. Just a movie?
Social Media and Travel
Social Media Marketing
JANUARY 26, 2012
million iPads in the fourth quarter of 2011 alone. The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. They've made great use of Flickr, YouTube, Twitter, Facebook and more and have always led with a very human and very customer-centric approach. Image credit: ~Oryctes~ (Flickr).
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. Storefront Social. Inefegy Social Radar.
The Gamification of Social Media
Social Media Marketing
APRIL 22, 2011
It sits squarely in the social networking space, but it has a different twist - one from which I think businesses may be able to gain valuable insights, all while allowing people to enjoy themselves. When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share. What is it?
Association Social Media: National Society of Accountants
AUGUST 18, 2014
work in Marketing and Member Services and I report to the Vice President of Marketing and Member Services. 2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage? Currently, NSA has a presence on LinkedIn , Facebook , Twitter , Pinterest, Google+, Flickr, and Tumblr and they are absolutely interlinked.
3 Resources for PR/Social Media Pros & Small Biz Owners
MAY 20, 2011
Another ebook: Public Relations 2011: issues, insights, ideas. Image: Theen Moy via Flickr, CC 2.0. Public Relations Resources Shonali Burke Social Media craig pearce ebook jenny schmidt kellye crane paul seaman resources valerie simonThere have been so many great resources coming my way lately, I just had to share. ‘Cos you know, that is what Iizallabout!
How to Get Your Profile and Data Completely Disconnected from Klout
OCTOBER 30, 2011
November, 1 2011: As of today you can request complete opt-out of your Klout account! 2011: BE AWARE that scores of so called "disabled" profiles on Klout.com can still be visible with Klout browser extensions on twitter.com, and in 3rd party applications such us MarketMeSuite and HootSuite. FLICKR. LATES UPDATE. October, 31. Klouts disabling is deceptive. FACEBOOK.
Once upon a time, I Believed in the Fairytale of Klout
DECEMBER 2, 2011
Klout has made some dramatic changes in the past few weeks, which has led the Social Media ecosystem to ask many questions about Klout’s brand credibility and business agenda. They did not answer the many concerns, questions or open debates in regard to many issues being asked of them on all Social Media forums. We think broadcasting is GREAT Social Media!
2011 Trends: Make Your Corporate Site A Social Media Hub
DECEMBER 21, 2010
EyeforTravel published their 2011 Trends and their number one pick is the increasing need to integrate social content and activity on your corporate website. Sites will become a hub to aggregate and explain activity on social networks, and add long-form value. How do you integrate social content and activity on your site? onto their main site. Which step are you on now?
A Review of Google Social Media Tools
OCTOBER 30, 2013
Google has often been blasted for failing to understand social media and capitalize on the rise of this communication channel. When asked about Google social media tools, the average person will immediately mention Google+. However, that is not the only venture from Google into social networks and, in some markets, not even close to its most successful one. Orkut.
Subtext: “Real” Listening in Social Media
OCTOBER 20, 2011
This is a story about subtext and listening in social media. returned a couple of nights ago from the PRSA 2011 International Conference in Orlando, Fla. Subtext in social media can be tough. Image: sbluerock via Flickr, CC 2.0. Subtext: “Real” Listening in Social Media. So I called down and asked for another pot of hot water.
Social Media: The Key to Transforming Doctor-Patient Communication
NOVEMBER 30, 2012
You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. Overwhelmed But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? If social media and blogs in the U.S reach nearly 80% of active U.S.
PR and Social Media Measurement: A Bright Outlook
MAY 24, 2011
Members of the PR measurement trade association also found that more and more clients were waking up to media analysis metrics and how these could be linked to business goals and outcomes, opposed to simply looking at outputs. Moving back to the industry’s desire to link business objectives to PR metrics brings us to social media evaluation. Guest post by Richard Bagnall.
The Social Media Vibe Theory
MAY 23, 2011
It’s not enough to pick one of the “personalities” under which social media users have been classified and run with that, because a) no one’s purely one or the other, and b) you can’t differentiate yourself by working a label. Although some of us draw quite the crowd, it’s not because we’re “em-cees,” “creators,” or “socializers.” Image: amonja via Flickr, CC 2.0.
How to Use Social Media for Event Marketing [Presentation]
AUGUST 31, 2011
Tweet We are all at least knee deep into social media now while some of us are waist high, the rest have fallen head long in the world of social media. All day round I see people hooked on to social media in one way or the other – either through Facebook, Twitter or people like me who work with social media, so that’s their life!
How to Build the Ultimate Online Newsroom
JUNE 8, 2011
Online newsrooms are a dramatic improvement, but even today many are sub-optimized; it’s not at all uncommon to see websites where the “news room or “media page is little more than a list of press release links, with perhaps a PDF of some media coverage and some sketchy management bios. FAQs (real ones, that real media people would care about).
Should You Outsource Your Social Media Efforts?
APRIL 11, 2011
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