Waxing UnLyrical

APRIL 23, 2013

I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. Using social media to lie is unfortunately easy. And that activity matters for a clear and obvious reason: It can affect media and create news. Quit using social media? Fake Tweets.

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Social Media Meme News Flickr 266

Mindjumpers

JUNE 24, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 4 Tips To Start a Blog Big Mashable Social Media Meetup in Antwerp » Everything You Need To Know About Social Media Posted by Anne Herngaard Jun 24th, 2010 Tweet We have stumbled across this useful resource made by the Candadian marketing company Eloqua.

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Waxing UnLyrical

JUNE 27, 2012

These days, it moves really quickly… we now get to know about earthquakes around the world on social media platforms even before the news reaches broadcasters. According to a Mckinsey report , social media enables a consumer’s decision-making journey. Image: iambents via Flickr, CC 3.0.

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Waxing UnLyrical

OCTOBER 13, 2011

If you are reading this blog, chances are you don’t need to be told about the merits of social media. Social media just changes the way these things happen … and how fast people are punished by the marketplace if they don’t do it effectively. Image: Pink Ponk via Flickr, CC 2.0. It is ubiquitous.

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Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Bill Hartzer

JANUARY 15, 2013

Here at Standing Dog , we have a job opening (an immediate need) for a social media manager. If you have lots of great experience managing social media accounts in the Travel, Real Estate, and Entertainment industries, then you might be interested in applying for this open position. Social Media Manager at Standing Dog.

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Social Media Management Social Media Real Estate Tweetdeck 129

Waxing UnLyrical

FEBRUARY 19, 2011

If you’re a social media junkie like me, how about a few other ideas? I’d like reports on how your homework went, please. Image: theclyde via Flickr, CC 2.0. It’s the President’s Day weekend. heading out of town for a long weekend, or. doing a lot of laundry, or. … fill in the blanks.

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Waxing UnLyrical

MAY 24, 2011

So it’s great news that this week the same membership has reported a 14% growth in revenues during the previous 12 months. Moving back to the industry’s desire to link business objectives to PR metrics brings us to social media evaluation. Top image: Bain McLeod via Flickr, CC 2.0 ; AMEC graphic used with permission.

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Social Media Metrics Flickr Industry 227

Waxing UnLyrical

AUGUST 24, 2015

How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling.

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Waxing UnLyrical

AUGUST 21, 2012

Just one of the many interesting factoids our group was given when the Regina Police Service (RPS) sent its social media officer, Kaeli Madill, to talk to us about all things Twitter and Facebook. RPS updates their social media sites every day – once in the morning and again in the afternoon.

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Waxing UnLyrical

AUGUST 19, 2015

According to a Washington Post story , a third-party media monitoring service for the Washington Redskins claimed that more than 7.8 The media monitoring report concluded that the earned media coverage was worth a whopping $76,146,720 to the Washington Redskins! Image: Bill Brooks via Flickr, CC 2.0. Impressions.

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Waxing UnLyrical

FEBRUARY 7, 2012

A recent visit to our campus by journalist Chantal Hébert and her lecture “Missing the Forest for the Trees: A Look at the State of Political Coverage in the Social Media Era” had me thinking about how I use these tools. Image: chantel beam photography via Flickr, CC 2.0. Are You Using Social Media to Talk to Yourself?

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Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

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Social Media Flipboard Journal comScore 162

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing.

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Waxing UnLyrical

MAY 26, 2011

The use of social media at our university is evolving. Image: MorBCN via Flickr, CC 2.0???. In the Fall of 2009, Education professor Alec Couros and I had a conversation about the seemingly endless number of ways social media could be used on campus. But most of the people who attended were new to social media.

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Social Media Marketing

MARCH 3, 2010

When you start hearing about social media taking up more budget rather than having to struggle for dollars and attention, it's clear that the practice is gaining in legitimacy. As such, it's grown in stature and maturity, and with the rise of the awareness of social networks in the general public, it's only going to get larger.

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The Realtime Report

MARCH 13, 2014

Social media and viral content working on such a large scale is always a marvel to behold; however, it does create a bit of a conundrum for small businesses. As social media marketing remains an enigma for many SMBs, large-scale success seems so far away. So, Are We Just Chasing Trends? The Bottom Line.

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Convince & Convert

APRIL 29, 2012

Social media and the rise of self-serve content requires that we actually attempt to fulfill the decades-old promise of 1:1 marketing – winning hearts and minds a few at a time with unprecedented relevancy and transparency and humanization and speed. Flickr Photo by Doc_Brown. The Social Media People Problem.

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Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

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Social Media Marketing

JULY 18, 2013

How to turn customers into advocates, a surprising number of people won’t take action based on TV ads, the progress of social business, WeChat is in the sites of Chinese telcos, measuring sponsorship effectiveness, the role of PR in sponsored content, the #2 concern of the C-suite and more, it’s This Week in Social Media.

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Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

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Social Media Marketing

MARCH 4, 2010

At the risk of giving away too much of what we do (not really - everything we do in social media is in the public, so you just need to pay attention or search around to find out), I'd like to share with you a little bit about Ford Motor Company's approach to social media. Tags: Ford Video social media.

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Waxing UnLyrical

FEBRUARY 15, 2011

We either work during our holidays, … except instead of being at the office we do it from home, the beach, the cabin, wherever it is we trick ourselves into believing we are getting away from it all… Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0. Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0.

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Social Media Press Release WordPress Guidelines 188

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Social Media Foursquare Journal Flipboard 140

Waxing UnLyrical

FEBRUARY 9, 2015

So I’m taking advantage of WUL to shine the social media spotlight on them. Image: photommo via Flickr, CC 2.0. I got to know Adam several years ago through social media, and then encountered him and His Lovely Wife (he doesn’t capitalize it, I do) in Orlando not long thereafter. Jodi Echakowitz.

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Social Media Consultant Flickr Communities 100

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

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Social Media ROI Social Networking Privacy 205

Techipedia: Tamar Weinberg

AUGUST 25, 2010

With social media, an abundance of resources are at your fingertips. However, without a successful plan and any adequate preparation, your social media efforts will fail. Don’t make your social media efforts half-assed. If you’re going to engage in social media, do it!

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Social Media Engagement Forums Policies 272

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Create animations?

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Tools Social Media Lithium Sysomos 206

Firebelly

FEBRUARY 24, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Facebook Stories From This Week You Need To Read | Main | Firebelly Work: J.C. Chad Richards is the Social Program Manager at Firebelly Marketing. The insurance industry has the most Twitter accounts (13). Your comment has not yet been posted.

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Social Media Twitter Paid Search Study 165

Talkwalker SM

FEBRUARY 23, 2016

Luxury brands are relative newcomers to social media. Today, 75% of luxury shoppers use social media , according to a 2014 study by the Blackstone Digital Agency. As a preview of this case study, here are three mistakes luxury brands should avoid on social media : Mistake n°1: Post Too Much on Social.

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Social Media Case Study Brands Fashion 60

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

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Social Media Postrank Energy Tourism 153

Waxing UnLyrical

MAY 20, 2011

“But the Edelman Trust Barometer reported last year that Russian business is more trusted than Germany’s and France’s. Image: Theen Moy via Flickr, CC 2.0. “We are being asked to believe that Western firms, governments and other institutions have lost the trust of the people.

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Resources eBook CSR Social Media 251

Waxing UnLyrical

APRIL 11, 2013

If social media, and the Internet experience in general, is founded on groups, other people, and relationships, why are we still depending on ourselves to find all the news that’s relevant to us? I follow CEOs, entrepreneurs, reporters, athletes, celebrities, college students, and many other types of folks. He also blogs.

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Waxing UnLyrical

AUGUST 1, 2014

And apparently my client Cision gets it as well, with the introduction of their new metric, Digital Reach , that factors social sharing into the value of an outlet’s website (or sub-site). In a nutshell, here is what DR is: Typically, sites report on “unique visitors per month” (UVPM).

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Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Here are ten social media tools that can aid you with crowdsourcing: Twitter It is already being used for many crowdsourcing efforts. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

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Proactive Report

SEPTEMBER 21, 2010

Courtesy of Dean Meyers Flickr. While economists argue about whether we are now through the recession or whether we’re headed for a double dip, the Labor Market Outlook Report by the Society of Human Resource Management reports that 56% of their respondents expect job growth for the third quarter of 2010. 98% of U.S.

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Firebelly

AUGUST 30, 2013

This is a guest post from Kacy Capobres , a writer, reporter and social media manager based in New York City. Photo Credit: Flickr: smi23le. How do you feel about high school students joining your professional social media community? .

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