Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. Each element has its own chapter: F ocus, L anguage and Content, I ncentives & Motivations & Outreach, R ules Guidelines & Rituals, T ools.

Review 142

Review Company Klout Policies 142

Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. Why should you go beyond the conventional ROI metrics of success?

ROI 132

ROI Social Media Airlines Proposal 132

Mindjumpers

JUNE 25, 2012

Cannes Lions Awards sets the benchmark for excellence in creative communications and this year Cannes Lions welcomes new entry sections for Mobile Lions and Branded Content & Entertainment Lions. Branded Content & Entertainment Lions: Cultivate Campaign by Creative Artists Agency for Fast Food.

Film 168

Film Small Business Curation Mobile 168

Waxing UnLyrical

AUGUST 17, 2015

See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! Why: “You must incentivize optimal behavior, so you don’t focus on meaningless metrics such as likes,” says Avinash in this interview for Quartz. But reading just one post from Avinash is never enough. So this week, it’s all Avinash, all the time!

Consultant 100

Consultant Analytics Flickr Metrics 100

Small Business Mavericks

MAY 1, 2011

Certainly, I think on-page content is one factor, and inbound links, to a certain degree, are also a factor. If you are a local business trying to rank better for your search terms and a geographical targeting metric, see if you can get a few local Web citations, with or without a link. About Us What’s a Maverick?

Small Business 173

Small Business Real Estate Hubpages Case Study 173

Akamai Marketing

FEBRUARY 3, 2011

Once you know WHO, then you can decide HOW (platform) and WHY (content) you’ll be conversing with them. Let your community see the whole Alice, even with your idiosyncrasies (how DO you keep your hair perfect on this grand adventure?). Be prepared to test the market, and don’t be afraid to fail. Tell your story.

Social Media 138

Social Media Klout Policies Consultant 138

Hootsuite

MAY 13, 2020

important; } blockquote.tiktok-embed:before { content: none !important; important; } blockquote.tiktok-embed:after { content: none !important; Lorenz traces its social media etymology way back to 2011 on YouTube. Byte plans to pay creators up to $250,000 for quality content. blockquote.tiktok-embed { all: unset !important;

Influencer 145

Influencer Trends Marketing Guidelines 145

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. The Groups feature allows Beauty Insider members to hone in on the content that interests them most. Image source.

Examples 227

Examples Communities Brands Forums 227

Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Metrics 98

Metrics Content Marketing Newsletter 98

Convince & Convert

MARCH 8, 2011

That was the theme of my recent Webinar at Blogging Success Summit 2011. Are you trying to build community and kinship around your company? You need content creators, naturally. Optimally, you should also have a person dedicated to blog success metrics, using data analysis to tweak and improve your efforts.

Questions 146

Questions Sample Samples Blogosphere 146

Hootsuite

JULY 4, 2022

Think about the content that works best on TikTok, then consider whether it’s something you and your team can deliver. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Is the time and resource investment worth it? Technology. Write your bio.

Questions 104

Questions Banking Insurance HootSuite 104

Convince & Convert

MARCH 26, 2013

In my experience, there are still many Facebook page administrators who don’t fully understand these metrics. The Different Types of Facebook Reach Metrics. Unfortunately, the Fan Only reach metric is not available in the Facebook statistics interface, just the “organic” reach. Let me try to clarify this point. Viral Reach.

Metrics 167

Metrics Statistics Organization Influencer 167

Ari Herzog

FEBRUARY 18, 2014

It was the winter of 2011 when Jon understood the value of a page but didn’t think his consulting business needed its own. I don’t need the quantitative metrics that show how many people viewed my post or how much I paid for my visibility.” You can join my new community at facebook.com/digitalariherzog.

Facebook 136

Facebook Real Estate Consultant Advertising 136

Jon Loomer

SEPTEMBER 27, 2023

But, since I’ve seen so many people fail at consistent content creation, I absolutely feel like I have some secret knowledge that others do not. I have experience on the topic of consistent content creation. I started this website in 2011 and wrote 600 blog posts during the first two years. I have a lot to say here.

Content 182

Content Metrics Video Publishing 182

Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. Relevant content is, and will continue to be, key to reaching searchers. Of course, I am making some assumptions here. received 13 percent.

Google 254

Google Class Creative Commons Yahoo 254

Kikolani

OCTOBER 10, 2011

This month’s featured piece just went live today and is part of the 2011 Bad-Ass SEO Blogging Contest. – If you want a post that is going to spread like wildfire, you have to consider the following when creating your content to ensure that your post will be given extra social media love. not WordPress.com) is the plugins.

Analytics 113

Analytics SEO Social Media Google 113

Kikolani

OCTOBER 15, 2012

Over 4 billion hours of video are watched each month on YouTube , and in 2011, YouTube had more than 1 trillion views, or about 140 views for every person on Earth. There are certain types of content that work best in video format: Promotion of a physical product or service. Short and long form informational content.

Video 119

Video Marketing Embedding Engineering 119

Kikolani

JUNE 1, 2012

Blogging / Content. 48 Elements of Persuasive Written Content – There are many available for your your content toolbox, but here are 48 essential elements from A to Z (well, almost) to get you started. The Ethics of Link Building Through Content – Just how far would you go to get a link?

Mashup 115

Mashup Resources Klout RSS 115

Waxing UnLyrical

NOVEMBER 23, 2010

The small community of readers I have built up and learned from would shun me, rightly perhaps. Thanks for sharing the post with your #pr20chat community. 2) There is a big difference between paying for posts and paying to set up an arrangement with bloggers where they agree to provide consistent, objective content.

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. For example: Obvious: Share their content. Yes, really!

List 161

List Class How To Comments 161

Kikolani

FEBRUARY 3, 2012

Develop Irresistible Content with this 4-Point Formula – If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. Part of that is doing away with habits that will not be help you succeed.

Mashup 113

Mashup Resources RSS SEO 113

Kikolani

SEPTEMBER 19, 2012

We want to be great writers, be great artists, take amazing photographs and build an engaging community. Do you remember the controversy, during its short life so far, regarding it’s attitude to content ownership ? It wasn’t really until late in 2011 that they overhauled their approach. How about Facebook?

Privacy 130

Privacy Exercises Data WordPress 130

Kikolani

MARCH 30, 2012

You have a nice looking blog design, you’re consistently writing fresh, new content. Practical Tips to Make Your Blog More Useful & Interactive – These tips range from process and efficiency advice to ways of inspiring more user generate content, content repurposing and growing subscribers. Still, nada.

Mashup 115

Mashup Resources SEO RSS 115

Buffer Social

MARCH 13, 2017

Since its launch, in September 2011, Snapchat has shown incredible growth. Contents: – What is Snapchat? Instead of purely spontaneous content, Snapchat can now be used to share much more thoughtfully — similar to the approach you’d take with platforms like Instagram and Facebook , where the content you post doesn’t disappear.

Social Networking 111

Social Networking Social Media Examples Video 111

Convince & Convert

AUGUST 25, 2011

It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I do not envy event organizers, because invariably you have attendees at all points of the social media experience spectrum, and providing great content for all those points is tricky.

Eventful 127

Eventful Social Media B2B Conference 127

Webbiquity SMM

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Cohen describes how GE found success with a private social media community. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. What to do?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. avid food TV viewers. in addition to the awesome host of course?

Travel 75

Travel Hosting Social Media Influencer 75

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. The answer is no, but it’s still a metric that is close to Larry Page’s heart.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

JULY 20, 2012

DJ Waldow: I have Dug or I did Digged, good luck transcribing that, I did at, I had in the past, I guess here and there but you know I guess I’ve always gotten my news from, not as much from the community but, more from my network of friends in my own community. For me Digg was never that community for me. Eric: Yes.

Digg 113

Digg Communities MySpace YouTube 113

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? your own set of metrics. By the way, “sucking less&# is not a measurable metric, get your own.

Press Release 238

Press Release Technorati Klout Metrics 238

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. avid food TV viewers. in addition to the awesome host of course?

Travel 40

Travel Hosting Social Media Influencer 40

Ignite Social Media

FEBRUARY 2, 2023

So we were three years before those even started, and it was yet another year before Snapchat, Twitch as Twitch, and Google Plus launched in 2011. Most of the content they show you is based on what you’re interested in, what content you’ve already shown that you like to watch, either by liking it or just by watching it.

Influencer 85

Influencer Social Media Hubspot Travel 85

Keyhole.co

SEPTEMBER 4, 2023

Hashtags – you might’ve spotted them nestled in the image captions of your Instagram feed, in the content of a Facebook story, or perhaps you’ve seen them highlighting the latest trends on your Twitter or TikTok feeds. Hashtags allow users to discover content related to their interests quickly and easily.

Hashtag 52

Hashtag Instagram Strategy How To 52

Hootsuite

FEBRUARY 24, 2021

We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. The job title is often used interchangeably with digital marketing manager , community manager , content creator , and others. Snapchat: September 16, 2011.

Questions 141

Questions Social Media HootSuite Marketing 141

Likeable

AUGUST 26, 2019

A quarter of content shared to social media features pets—so much so that one in six pet owners has created a social account specifically for their pet. As their accounts grew, brands started to reach out to the adorable pair to partner on content. If you feel like your feeds are filled with pictures of pets, you’re right.

Influencer 112

Influencer Communities Social Media Instagram 112

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

JANUARY 24, 2014

One of the company’s community managers dedicated to the news division (more on Univision’s social structure below), posted to the Univision.com site a user-generated photo of the frozen Hudson River in NYC. some readers may know Expion from the company’s VP, Zena Weist , who is the co-host of my Social Pros podcast ).

Engagement 163

Engagement Syndication Facebook Metrics 163