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10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. Or when Burger King UK tweeted, “ Women belong in the kitchen ”?

Examples 130
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Link Love Monthly: Best of February 2011

SocialFish

The list below is for serendipity ; if you prefer our “Must Read&# shares about important stuff for association social media, please click here to subscribe , or click here to browse. Don’t speak French to me: A social media marketing lesson for associations (Ben Martin). unassociated 2011 is open for registration!

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Why use social media for engaged customer service?

Akamai Marketing

All this social media marketing? Why bother using social media for customer service? 11/9/2011 – Sprout Social excitedly announces it newest platform upgrades, a major overhaul, to its users with this email outlining the latest changes. 11/9/2011 (12 hours later): Oops. Would you do it?

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SunButter Succeeds in Social Media Step-by-Step

Convince & Convert

Here’s an example of strategic social media in action for our client, SunButter. It was a logical next step to create a social media strategy that turned these fans into SunButter advocates. We chose metrics to measure whether our fans were spreading the sunshine: Positive social mentions.

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How to Integrate Overall Business Goals into Your Facebook Strategy

Mindjumpers

As brands invest increasing budgets on social media and Facebook in particular, the demand for a solid correlation between overall business goals and a Facebook strategy with KPIs corresponding to business goals increases as well. Example 2 – A small sized Danish NGO. How To Gain Value From Social Media Feedback.

NGO 272
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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

Review 142
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When Should An Online Business Begin Marketing?

Small Business Mavericks

Is E-mail Marketing More Effective Than Social Media Marketing? By default, the definition should boil down as being everything you do online – SEO, social media, advertising – everything. » When Should An Online Business Begin Marketing? How do you define online marketing?

Marketing 114