Social Media Strategies Summit

OCTOBER 21, 2021

Her Twitter presence is packed full of personal thoughts and political views, along with stories about the challenges and successes she experienced as a non-profit CEO. Kimberly Bryant. Profiles: LinkedIn. Sooo…when I go on my little soapbox about this thing called a “tech pipeline”? This pic is what I mean. Brian Scudamore.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Waxing UnLyrical

JUNE 27, 2012

And speaking of buying cars, Nissan Motor Company came up with a social media campaign to engage younger Indian drivers for the launch of its “Micra.” However, to use a different celebrity approach in their communication and outreach efforts, they created a Facebook campaign to create “buzz.”

Social Media 227

Social Media Campaign Flickr Buy 227

Mindjumpers

JANUARY 18, 2012

Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone. We saw some great campaigns and interesting use of social media, along with expansion of mobile platforms.

Social Media 280

Social Media Statistics Mobile B2B 280

Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Share of Voice reached 55%.

Banking 218

Banking Sentiment Campaign Team 218

Sherrilynne Starkie

NOVEMBER 24, 2012

We won the awards for our work on the AllState Canada 2011 Media Relations Program and the Taking Action Against Distracted Driving campaign. Twitter’s Biz Stone speaks. IABC recognizes excellence in organizational communications at the international, national and chapter levels. Related posts: Award win for TFC and OREA.

Conference 247

Conference Newsletter Trends Campaign 247

Firebelly

FEBRUARY 17, 2010

Nevertheless, I still see a lot of companies simply saying "Find us on Facebook" or "Follow us on Twitter" without providing a URL. Update (3/1/10): I have now seen the commercial with the youtube.com/Sienna URL at the end. Im assuming the first time I saw the spot, it got cut off. Make it easy for them to do so by providing the URL!

YouTube 129

YouTube Campaign URL Paid Search 129

Diva Marketing Blog

JANUARY 1, 2011

Before there was Facebook or Twitter or YouTube videos there was the new years eve "community." The next social media campaign you create keep in mind that real success is in the magic of people coming together. On this 1st day of 2011, I'd like to offer a toast to the possibilities of the new year!

Conference 67

Conference Meeting Social Networking YouTube 67

Akamai Marketing

APRIL 30, 2009

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Everyone is doing it. Social media has reached the masses.

Eventful 116

Eventful Twitter Klout Policies 116

Mindjumpers

FEBRUARY 3, 2011

Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. On the site people can see how the different brands are doing real time from monitoring Twitter and measuring people’s opinions. Focus on Social Media.

Radian6 237

Radian6 Sentiment Sports Eventful 237

Waxing UnLyrical

JANUARY 11, 2012

Many of you are familiar with the Blue Key campaign that I’ve been working on since last year for my client, USA for UNHCR. So I figured I’d start with a post on one of our most successful tactics that helped achieve the 2011 goal for the campaign: tweetathons. The very first tweetathon we held was on June 13, 2011.

Organization 267

Organization Tips Hashtag URL 267

Akamai Marketing

FEBRUARY 22, 2011

All of these are things you can set on autopilot with the help of a 3rd party, but you can not do it directly from Twitter. Welcome Direct Messages are both a useful tool and the bane of the Twitter existence. A DM is essentially a private message within Twitter; the person whom your sending the DM to has to be a follower.

Tools 163

Tools Klout Policies HootSuite 163

Laurel Papworth

APRIL 28, 2011

Hands-on Computer based social media classes are being run again June 2011 in Sydney, Brisbane and Melbourne. We cover the basis of a 5-step social media campaign and then use the computers to gain hands on practical use of social media tools which the student can continue to use after the course. Using Twitter for your Business.

Course 58

Course Social Media Class Social Networking 58

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. 640 Million on Facebook. Million users on YouTube. Here’s the answer.

Lurker 203

Lurker Klout Policies Consultant 203

Jason Yormark

MAY 7, 2012

I’ve worked on my fair share of social media campaigns, and every once in awhile, a project comes my way that I have an extra ounce of vested interest in making a success. Use a FB ad campaign ($500 budget for Feb) to target users within a 10 mile radius of the restaurant to promote a gift card giveaway to increase FB likes.

Social Media 249

Social Media Case Study Marketing Project 249

Mindjumpers

JUNE 26, 2012

The share of companies with their own blogs has dropped from 50% in 2010 to 37% in 2011. A staggering 94% of corporations use some type of social media, and 85% say that it has given their business more exposure. Blogging: an exception. Blogging is still businesses’ fourth favourite social media tool, but it is in decline.

Social Media 229

Social Media Sports Statistics B2B 229

The Realtime Report

DECEMBER 27, 2012

Close competitors for this growth in mobile advertising include: travel, with 431% growth since Q3 2011. Site searches were the destination for 41% of mobile ad campaigns, followed by app downloads (32% of campaigns). The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year.

Mobile 170

Mobile Automotive Sports Travel 170

Mindjumpers

MAY 8, 2012

The campaign started in 2004 before social media had a firm grip on the majority of most countries’ population and the outcome was not really that impressive. Today, the campaign not only raises great awareness about men’s health and prostate cancer, in 2011 it also raised $120 millions for research in men’s health.

Social Media 248

Social Media CSR Campaign Collaboration 248

Waxing UnLyrical

JANUARY 4, 2011

Neither convinced nor converted Despite campaigns such as the pink chaddi, the Indian psyche towards social media can be best termed as skeptical, at the moment. In my opinion, it will take another five years, at least, for Indian social media to mature to the benchmarks set by campaigns like the Pepsi Refresh Project. pts Settings.

Social Media 195

Social Media Postrank Flickr Class 195

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed.

Social Media 188

Social Media Klout Policies Forums 188

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

Tools 247

Tools Adwords Marketing Class 247

Mindjumpers

JUNE 9, 2011

The 5 popular platforms are: Facebook, Renren (Chinese network), Twitter, Cyworld (South Korean network service) and Wretch (Taiwanese). For example, video viewing was a highlight, so its better to make video based campaigns. What Happens On Social Media In 2011? The Year of Social Media 2010 [infographic].

Trends 217

Trends Social Media Social Networking Campaign 217

Mindjumpers

JULY 12, 2011

You can also connect with Christine on Twitter @christine_kbh. What I also find cool is the new online social campaign from the Netherlands, where season 4 are currently being promoted. All the agency employees are not only introduced, but also stand ready to create a new ad campaign in which the user plays the starring role.

Applications 255

Applications Facebook Case Study Price 255

Mindjumpers

OCTOBER 22, 2014

Since its first launch in 2011 and rebranding in 2012, Snapchat has grown rapidly. Promote your brand: Use your other social platforms (Facebook, Instagram, Twitter) to promote your Snapchat profile. Let the users create the content: Encourage the users to participate in campaigns by sending images or videos of them using the product.

Platform 229

Platform Brands Content Mobile 229

Bill Hartzer

JULY 3, 2013

taxpayer dollars on two separate social media campaigns: to increase the number of Facebook Likes on their Facebook page. What’s even worse, is that these two social media campaigns were complete flops, with less than 2 percent actually engaging with their posts.

Facebook 164

Facebook Buy Campaign Report 164

Laurel Papworth

APRIL 6, 2011

We cover the basis of a 5-step social media campaign and then use the computers to gain hands on practical use of social media tools which the student can continue to use after the course. We pull dynamic feeds of conversations on Facebook, Twitter, blogs and others social media sites all into one web page for easier monitoring.

Course 79

Course Social Media Class Flickr 79

yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. At ANY FREE MOMENT, we can shop on line, post on Facebook or Twitter, send an SMS, share pictures or videos. Very bright.

Trends 279

Trends Marketing Mobile Wireless 279

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 233

Class Campaign Klout Influencer 233

agora pulse

OCTOBER 6, 2020

back in February 2011. Why not team up to offer your new clients a discount at a local restaurant or help a charity promote their campaign? By including your Twitter or Instagram handle in discussions, you will invite followers and spark discussion. You can check what’s trending using Twitter, Google Trends, Quora, or Reddit.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Akamai Marketing

FEBRUARY 8, 2011

There is even a feature to add additional pages, great for blog-specific campaigns and funnel analysis and comparing it to Engagement Events. It seems like an easy thing to do, let the user choose the dates, particularly helpful if the blog is part of an overall campaign. It isn’t that we need a tool that does everything.

Postrank 134

Postrank Analytics Tools Klout 134

Proactive Report

DECEMBER 24, 2010

Facebook and Twitter were the most commonly used sites in integrated email-social campaigns. Follow me on Twitter. Marketers rate social media as the online marketing channel with the greatest positive effect when integrated with email. source: Lyris. Facebook integration produced the best results eMarketer.

Trends 85

Trends Engagement Press Release Social Graph 85

Waxing UnLyrical

FEBRUARY 1, 2011

Seth: “KPIs can refer to any part of a communication campaign: they could be PR activities, media results, or behavior. “PR outcomes usually refer to any end results of the communication campaign. He said, “Some parts of PR campaigns are about getting messages out, changing awareness, etc. ’, etc.&#

Postrank 193

Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

APRIL 3, 2012

While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. As you can see from these examples, the reach of such activities without the use of Twitter and YouTube would not be as high. Do you think others are going to follow suit?

Flash Mob 218

Flash Mob Smart Phone iPhone Hashtag 218

Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. The IPOs of Facebook in mid-2012 and Twitter in 2013 was the beginning of the shift from social being a niche channel to social being the new mass-media channel that all brand campaigns were run through. By joining the Falcon.io

Social Media Management 114

Social Media Management Class Compete Social Media 114

Convince & Convert

FEBRUARY 22, 2013

Andy was the engineer behind the world’s most successful Twitter campaign , which was centered around the hashtag #WantAnR8. The hashtag was actually originated by a consumer on Twitter, and Audi actually gave her the car for a weekend and filmed it, then ran a promotion on the hashtag. Please Support Our Sponsors.

Brands 136

Brands Film Hashtag Campaign 136

Akamai Marketing

MARCH 23, 2011

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing (..)

Review 142

Review Company Klout Policies 142

Waxing UnLyrical

FEBRUARY 28, 2013

The street where I live in Tripoli looks pretty much the same as it always did, but knowing that at least four men were shot dead outside one morning back in August 2011 as the city was liberated inevitably plays on your mind. Twitter Facebook Google+ LinkedIn Libya’s Media and Marketing Industries Inching Forward.

Industry 250

Industry Marketing Construction Flickr 250

Firebelly

APRIL 11, 2011

When are your Twitter friends online? By Brad McCarty There’s something magical about Twitter. The State of Community Management in 2011. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts.

Social Media 181

Social Media API Paid Search Metrics 181